SOURCES: AppBrain, Appthority “App Reputation Report”, Distimo “2012 Year in Review” report, Distimo ”May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store” report, Gartner, Impiger Mobile Inc “Amazing Android App Market Stats” Slideshare, MakeUseOf, Mashable, Searchman SEO “App Store SEO” Slideshare, Statista, TechCrunch, The Richest

GRAPHIC BY BEUTLER INK FOR KINVEY

SENDS/RECEIVES DATAWITHOUT ENCRYPTION

AD NETWORKS AND/OR ANALYTICS

LOCATION TRACKING

SINGLE SIGN-ONSUPPORT

CONTACTS ANDADDRESSES

CALENDAR

60

92100

20

14

54

5250

4260

50

0

RISKY BUSINESS ALTHOUGH ALL iOS APPS SOMETIMES SEND UNENCRYPTED DATA, 84% OF USERS CONSIDER iOS TO BE MORE SECURE THAN ANDROID.

NEWCOMERS AND REVENUETHE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE.

PROPORTIONOF REVENUE:

NEW APPS OF THE TOP 300 U.S. APPS

PROPORTIONOF REVENUE:

NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS

10%5% 15% 20%

iPHONE

iPAD

iPHONE

iPAD

10%5% 15% 20%

$999

$799

$499

$399

$799

A $999.99 PRICE CAP IS IMPOSED BY APPLE

$200

$200

$200

A $200 PRICE CAP IS IMPOSED BY GOOGLE

$199

$159

VIP BLACK

ALPHA TRADER

PREEBS

MIGHTY BRACE PRO

TAP MENU

MOST EXPENSIVEPLAY APP

GOT CASH?

MBE PREPARATION

NURSING CENTRALVUVUZELA

WORLD CUPHORN PLUS

MOST EXPENSIVE APPSFEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE (AND EVEN IF YOU PAY $999 FOR VIP BLACK ON iOS, YOU CAN'T ACTIVATE THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF £1 MILLION.")

PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013).

DIFFERENTPRICE POINTS7

DIFFERENTPRICE POINTS29

APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED.

4,537 11,127

1

0

862 20,5749 19,316

10,52315,630

RESTERAUNT

FASION

CAMARA

NEWZ

HOTWLS

+ 112 iPad

+ 138 iPh

on

e

+ 46 + 110 iPad

+ 118

iPh

on

e

+ 37

+ 143+ 96

iPh

on

e

RUSSIA

CHINA

+ 94KOREA

+ 74TAIWAN

+ 60

JAPAN

FRANCE

+ 40UK

+ 111iPad

FINLAND

SWEDEN

iPad

iPh

on

e

+ 64

DENMARK

+ 111

iPad

iPh

on

e

TOP 5 COUNTRIES:GROWTH IN REVENUE, 2012

COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S.

WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM, THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED.(ORDERED BY NUMBER OF DOWNLOADS).

266APPS

2APPS

23APPS 13

APPS

144APPS 135

APPS 126APPS

31APPS

7APPS

60APPS

1 2 3 4 5APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY GO DEV

TEAM EA ADOBE

TOP PUBLISHERS

CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS.

GAMES & ENTERTAINMENT

EDUCATION

BOOKS & REFERENCE

26

11

10

14

12

8

GAMES & ENTERTAINMENT

PERSONALIZATION

BOOKS & REFERENCE

THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS.

$5.1 MILLION

GOOGLE PLAYMARKET SHAREAPPLE APP STORE

MARKET SHARE

74.4

18.2$1.1 MILLION

DAILY REVENUE

$5.1 MILLIONDAILY REVENUE

PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT

BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES.

&UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY