SOURCES: AppBrain, Appthority “App Reputation Report”, Distimo “2012 Year in Review” report, Distimo ”May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store” report, Gartner, Impiger Mobile Inc “Amazing Android App Market Stats” Slideshare, MakeUseOf, Mashable, Searchman SEO “App Store SEO” Slideshare, Statista, TechCrunch, The Richest
GRAPHIC BY BEUTLER INK FOR KINVEY
SENDS/RECEIVES DATAWITHOUT ENCRYPTION
AD NETWORKS AND/OR ANALYTICS
LOCATION TRACKING
SINGLE SIGN-ONSUPPORT
CONTACTS ANDADDRESSES
CALENDAR
60
92100
20
14
54
5250
4260
50
0
RISKY BUSINESS ALTHOUGH ALL iOS APPS SOMETIMES SEND UNENCRYPTED DATA, 84% OF USERS CONSIDER iOS TO BE MORE SECURE THAN ANDROID.
NEWCOMERS AND REVENUETHE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE.
PROPORTIONOF REVENUE:
NEW APPS OF THE TOP 300 U.S. APPS
PROPORTIONOF REVENUE:
NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS
10%5% 15% 20%
iPHONE
iPAD
iPHONE
iPAD
10%5% 15% 20%
$999
$799
$499
$399
$799
A $999.99 PRICE CAP IS IMPOSED BY APPLE
$200
$200
$200
A $200 PRICE CAP IS IMPOSED BY GOOGLE
$199
$159
VIP BLACK
ALPHA TRADER
PREEBS
MIGHTY BRACE PRO
TAP MENU
MOST EXPENSIVEPLAY APP
GOT CASH?
MBE PREPARATION
NURSING CENTRALVUVUZELA
WORLD CUPHORN PLUS
MOST EXPENSIVE APPSFEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE (AND EVEN IF YOU PAY $999 FOR VIP BLACK ON iOS, YOU CAN'T ACTIVATE THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF £1 MILLION.")
PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013).
DIFFERENTPRICE POINTS7
DIFFERENTPRICE POINTS29
APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED.
4,537 11,127
1
0
862 20,5749 19,316
10,52315,630
RESTERAUNT
FASION
CAMARA
NEWZ
HOTWLS
+ 112 iPad
+ 138 iPh
on
e
+ 46 + 110 iPad
+ 118
iPh
on
e
+ 37
+ 143+ 96
iPh
on
e
RUSSIA
CHINA
+ 94KOREA
+ 74TAIWAN
+ 60
JAPAN
FRANCE
+ 40UK
+ 111iPad
FINLAND
SWEDEN
iPad
iPh
on
e
+ 64
DENMARK
+ 111
iPad
iPh
on
e
TOP 5 COUNTRIES:GROWTH IN REVENUE, 2012
COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S.
WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM, THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED.(ORDERED BY NUMBER OF DOWNLOADS).
266APPS
2APPS
23APPS 13
APPS
144APPS 135
APPS 126APPS
31APPS
7APPS
60APPS
1 2 3 4 5APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY GO DEV
TEAM EA ADOBE
TOP PUBLISHERS
CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS.
GAMES & ENTERTAINMENT
EDUCATION
BOOKS & REFERENCE
26
11
10
14
12
8
GAMES & ENTERTAINMENT
PERSONALIZATION
BOOKS & REFERENCE
THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS.
$5.1 MILLION
GOOGLE PLAYMARKET SHAREAPPLE APP STORE
MARKET SHARE
74.4
18.2$1.1 MILLION
DAILY REVENUE
$5.1 MILLIONDAILY REVENUE
PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT
BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES.
&UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY
