auto apps and mobile device evolution 2012

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RESEARCHED & DEVELOPED BY SOPHISTICATED, SUSTAINABLE & SAFE CONCEPTS DEVELOPMENT OF CONTENT & APPS, PLATFORMS, BUSINESS MODELS, USER EXPERIENCE DESIGN & GAMIFICATION IN AN RAPIDLY CHANGING CONNECTED ENVIRONMENT 3 RD – 4 TH DECEMBER 2012 | SCANDIC BERLIN POTSDAMER PLATZ MORE THAN 15 CASE STUDIES FROM OEMS & SUPPLIERS | ICEBREAKER SESSION | CHALLENGE YOUR PEERS | APP PLANET EVENING SESSION | TEAM DEVELOPMENT MORNING SESSION | WORLD CAFÉ SESSION HTTP://AUTOMOTIVE-APPS.WE-CONECT.COM

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Sophisticated, Sustainable & Safe Concepts Development of Content & Apps, Platforms, Business Models, User Experience Design & Gamification in an rapidly changing Connected Environment 3rd – 4th December 2012, Scandic Berlin Potsdamer Platz, Berlin / Germany http://automotive-apps.we-conect.com we.CONECT is bringing an international audience of global directors from the automotive industry to Berlin, to network, share knowledge and be made aware of the key developments within the industry. The Auto Apps and Mobile Device Evolution 2012 will be one of the leading conferences focusing on the development of content & apps for the automotive industry and would be the perfect opportunity for you to share experiences and discuss about the current challenges, brand new approaches, process optimization and future trends.

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Page 1: Auto Apps and Mobile Device Evolution 2012

ReseaRched & developed by

SophiSticated, SuStainable & Safe conceptS development of content & appS, platformS, buSineSS modelS, uSerexperience deSign & gamification in an rapidly changing connected environment

3rd – 4th december 2012 | scandic beRlin potsdameR platz

moRe than 15 case studies FRom oems & supplieRs |

icebReakeR session | challenge youR peeRs | app planetevening session | team development moRningsession | WoRld caFÉ session

http://automotive-apps.we-conect.com

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automotive apps and mobile device evolution 20123Rd – 4th decembeR 2012 | scandic beRlin potsdameR platz

http://automotive-apps.we-conect.com

ReseaRched & developed by

overviewautomotive apps evolution 2012

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kazunari nawa, ph.d, group leader Researchtoyota info technology center / Japanuwe higgen, head of appcenter mucandreas keinath, head of concept QualitybmW ag / germanyJohn du, director, china science labgeneral motors / chinaleo kusters, managing director transport & mobilityNetherlands Organization for Applied Scientific Research TNO /the netherlandsMike Tinskey, Global Business Leader, Vehicle Electrificationford motor company / uSamanfred schedl, vice president connectivityharman, infotainment division / germanysiani kiyonaga, business development manager advancedtechnology departmenttoyota technical center, tema / uSaaaron steinfeld, phd, associate Research professor, Robotics institutecarnegie mellon university / uSapeter horling, director hmi & infotainment attribute centervolvo car corporation / Swedenphilipp von Witzendorff, head of vehicle management andsales europedaimler fleetboard / germany (tbc)lim hye kyoung, Research Fellow of Future Research groupsang bae, Research associate / Future Research grouphyundai motor group / South Koreatawhid kahn, principal engineertata motors european technical centre / uKthomas Rösch, managing directoropenmatics s.r.o. / czech republicleon hurst, head of product portfolio, connected carJaguar land rover / uKmaurice geraets, senior director its & mobilitynxp Semiconductors / the netherlandshendrik Frank, manager hmi mobile apps, infotainment, hmivolkswagen ag / germanyeric-mark huitema, member of the Worldwide its board,director smarter transportation europeibm netherlands / the netherlandstom taylor, vp, advanced strategyhughes telematics / uSatuhin Ray, director of engineering europe (infotainment and drive interface bu)delphi automotive Systems / germanychris schreiner, director – automotive consumer insightsStrategy analytics / uSadetlef kuck, technical expert infotainment strategies,global driver assistance & active safety europeford / germanylaurent Jacques, manager brand strategy urban transportrenault trucks / francecollin bruce, director marketingmontavista Software, llc. / uSadr. cristina zoldan, senior specialist, oroduct Research, interiors, user experience, cognitive interaction centro ricerche fiat S.c.p.a. / italyNataša Miličić, Manager Display Control Concepts Head-Up Display and instrument clusterbmW group / germanydr. thorsten köhler, innovation managerJoerg luetzner, head services & commercial vehicles, division interior, interior electronic solutionscontinental automotive gmbh / germany

Sophisticated & Sustainable, concepts, businessmodels and operating Systems – achieving interoperability > development of sustainable business models

that entice the app developer community to the automotive environment

> how to utilize embedded, smartphone and cloud hosted services to blend native and cached cloud data and analyze standardized oss, required sdks and apis to attract third-party developers to the auto space

> development of data plans and roaming charges that are acceptable to the consumer and oems

> how to reach convergence in platform technology?> hmi experience around content & apps – how to

create a convincing in-vehicle user experience?> how will auto apps stores replicate and differ from

your smartphone model to ensure your strategy is in sync with the specifics of the auto market?

> personalized car portalscontent & app user-experience design & design thinking> user-centred content design for automotive

systems> user-experience design, personalization, localization & Regional demand for apps such

as navigation, radio and traffic in the current smartphone market to align in-vehicle content with existing local consumer demands

> downloadable and cloud hosted contents & services to satisfy in-vehicle consumer require-

ments> mastering the challenge of delivering a persona-

lized user-experience, content and apps across multiple devices and platforms

> Realistic in-car content & in-car services – guidelines and approval processes by working together with oems

> the role of social networking in developing communities to offer driver-centric services and driver-to-driver interactions and gaming

platforms, development, processing & consumerrequirements > operating systems: android, QnX, genivi,

mirrorlink, html5 and other developer environ-ments – which developer will win market shares and is the right one for your business case?

> build auto app developer communities – existing business models and requirements from develop-ment communities – efficient ways of collaboration through oems and developer communities for in-house oem app frameworks

> open and closed os and related application apis – how platforms should be licensed and how to evaluate the emerging options for third-party developers?

> integration of multiple systems and platforms for mobile devices, content and apps

> HMI-configuration and system construction with Future Web

> app & mobile device testing> hybridise embedded vs. smartphone vs. cloud for ultimate content – how to transfer app functionality through in-vehicle hmis to maintain a smartphone compatibility throug- hout the vehicle life cycle?

SpeaKerS main topicS

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http://automotive-apps.we-conect.com

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aGendaicebreaKer session | sunday, 2nd decembeR 2012

20.00 | Round tablespre-conference drinks and icebreaker round tables with speakers, business partners & participants

icebReakeR Round table 1content & app user-experience design & design thinking > user-centered content design for automotive systems> user-experience design, personalization, localization & Regional demand for apps such as navigation, radio and traffic in the current smartphone market to align in-vehicle content with existing local consumer demands> downloadable and cloud hosted content & services to satisfy in-vehicle consumer requirements> mastering the challenge of delivering a personalized user-experience, content and apps across multiple devices and platforms> Realistic In-Car Content & In Car Services ‒ Guidelines and approval processes in working together with OEMs> the role of social networking in developing communities to offer driver-centric services and driver-to-driver interactions and gamingtom taylor, vp, advanced strategy, hughes telematics / uSa

icebReakeR Round table 2how are vehicle-centric apps used to enhance driver experience, deliver advanced crm and feedback data to the value chain in order to transform this trend into a lasting service?peter horling, director hmi & infotainment attribute center, volvo car corporation / Sweden

we.conect icebreaKerour icebreaker session consists of small round tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edgetopics of the conference in a relaxed atmosphere. glass in hand, make your way around our round tables and get to know each other. enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.

contentS

p. 2 | overview speakers main topics

p. 3 | overview business partners icebreaker icebreaker Round tables

p. 4-5 | conference day 1 challenge your peers evening session

p. 6-8 | conference day 2 morning session World café

make excellent contacts with decision makers to expand your network and generate leads from the best contacts in the business. For further information please visit http://automotive-apps.we-conect.com.

we.conect business peerstake advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

buSineSS partnerS

travel partner

openmatics s.r.o.Poděbradova 2842/1 | 30100 Pilsen, Czech Republicphone: +420 371 150 000 | Fax: +420 371 151 001email: info-openmatics.com | www.openmatics.com

montavista Software, llc.2315 north First street | san Jose, ca 95131, usaPhone: +1 408-943-4500 | Email: [email protected]

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aGendaconference day 1 | monday, 3Rd decembeR 2012

8.00 | Registration with coffee and tea

8.30 | Welcome and introduction by we.conect and the chair

we.conect concept & business model tracKSophisticated & Sustainable, concepts, business models and operating Systems – achieving interoperability8.40 | case studySmart automotive apps – an approach for context-driven applications > driven through the new paradigm of application development for mobile devices, the expectation of consumer is to have an updateable device with the latest and greatest features > comprehensive infrastructure of control elements and screens optimized for use while driving, as well as a large amount of context knowledge from the sensor system > leveraging the additional computation power and data connection of mobile device in combination with the car > Remote hmi interface that allows external applications to create their own hmi represented on the car displayuwe higgen, head of appcenter muc, bmW ag / germanyandreas Keinath, head of concept Quality, bmW ag / germany

9.15 | case studydevelopment of inclusive app & Smart phone concepts > how to apply inclusive design (aka universal design) to provide value to people with disabilities and older users while still appealing to a wide audience> human interaction with autonomous cars and how mobile apps interact with autonomy> virtual valet parking using smartphones and vehicle autonomy> learning from driver characteristics (e.g., age) and habits to provide personalized navigation guidanceaaron Steinfeld, phd, associate Research professor, Robotics institute, carnegie mellon university / uSa

9.50 | case studydevelopment of smartphone apps and app infrastructure for electric cars in order to manage vehicle, as well as to control and gain new revenue modelsmike tinskey, global business leader, vehicle electrification, ford motor company / uSa

10.25 | Refreshment break with networking zone

we.conect platforms, development, processinG & consumer requirements tracK10.50 | case studychallenges & differences in infotainment & app development for local markets and implications for business models, Systems & in-vehicle hmi> Future business models will not just be about selling cars but integrating software and providing hardware to support new application for user comfort and convenience> increasing shift in car sales outside western countries makes the relationship between national culture and app development an important area for research> to achieve customer acceptance in new emerging regions it is necessary to understand the audiences in the target culturetawhid Kahn, principal engineer, tata motors european technical centre / uK

11.25 | case studychallenges in developing apps, content and mobile device solutions in china > how to deliver locally relevant content by identifying regional nuances of culture, climate, language and socio-economics to offer targeted product deployment> how ‘candidate apps’ are identified by oems and fed into the production pipeline that adhere to regional legal and regulatory requirements to re-shape your integration processes> Why dynamic services such as traffic and parking can falter in certain regions due to lack of available content to effectively scope out potential markets> how oems are aligning themselves with the ce and smartphone market place through dynamic content integration in chinas mass & premium marketsJohn du, director, china science lab, general motors / china

12.00 | case studylifecycle management and app & mobile device connectivity – how to integrate short-lived trends in the vehicle? next generation app, content and mobile device management > lifecycle management and app & mobile device connectivity: how to integrate short-lived trends in the vehicle?> Role of telecommunications companies & content & service providers in app- and system development: how oems cooperate> cases based on south korea, one of fastest growing lte market in the worldlim hye Kyoung, Research Fellow of Future Research group,hyundai motor group / South KoreaSang bae, Research associate / Future Research group,hyundai motor group / South Korea

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http://automotive-apps.we-conect.com

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12.35 | lunch with networking zone

13.35 | case studydesigning hmi for apps – the hmi development process goes agile> evolving the headunit process to suite agile app development methods> shorter development cycles improve time to market but challenge typical automotive timelines> iterative and multi-staged processes allow for short development time while assuring high quality standards and rich user experience> using concept simulations for early evaluation of interaction and user experiencehendrik frank, manager hmi mobile apps, infotainment, hmi, volkswagen ag / germany

14.10 | case studySmart mobile device integration, app development & itS in heavy machines and trucks> apps development to support professional driver in their daily work> apps to improve mobility and efficiency in trucks> lifecycle management and app & mobile device connectivity – how to integrate short-lived trends in trucks?> smart mobile device & app connectivity in truckslaurent Jacques, manager brand strategy urban transport, renault trucks / france

14.45 | case studychallenges for telematics infrastructure, oem product planning, through new developments in ivi, end user demands, mobile device integration and app developmentphilipp von Witzendorff, head of vehicle management and sales europe, daimler fleetboard / germany (tbc)

15.20 | Refreshment break with networking zone

15.50 | parallel Round tables

we.conect challenGe your peers –what would you do?based on your input we will create these Round tables, each with one moderator.The participants interact, describe & discuss their specific issues, approaches and solutions regarding the conference topic.

we.conect content & app user-experience desiGn & desiGn thinKinG tracKusability: user-centred design, ergonomics & hedonomics

16.50 | case studydeveloping apps for the next generation intelligent driver information System – helping the driver be in control with sophisticated ux user-centred content design tuhin ray, director of engineering europe (infotainment and drive interface bu), delphi automotive Systems / germany

17.25 | case study + live demodevelopment & concept design of automotive apps with low driver distraction > hmi-challenges in developing apps for the automotive environment> the evolution of functions – new approaches for in-car-apps> in-car-apps: how to integrate “safety First”> examples of intelligent traffic systems (its) apps> Facing the challenge of new nhtsa guidelines dr. thorsten Köhler, innovation manager, continental automotive gmbh / germany

18.00 | case studycyber physical System for automotive apps> cyber physical system & big data analysis> vehicle application & intelligent signal processing> outcomes & challenges for it infrastructure, connectivity and interface management in connected cars> location-based platforms for content and apps strategy as well as connected carsKazunari nawa, ph.d, group leader Research, toyota infotechnology center / Japan

19.40 | networking dinner with opening speech: planet of the apps

planet of the automotive apps dinneRhow will the future of automotive be defined in a mobile, social media & app world?

aGendaconference day 1 | monday, 3Rd decembeR 2012

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we.conect morninG team sessionfocused project management Workshop with (multidisciplinary) project teams (maximum of 3-4 delegates per team) to connect oems & Suppliers

8.00 | morning sessiondevelopment and deployment of the next generation in vehicle systems – technology challenges and policy barriers to deploying autonomous vehicles and implications for apps, content and infotainment infrastructureleo Kusters, managing director transport & mobility, netherlands organization for applied Scientific research tno / the netherlands

9.00 | Welcome and introduction by we.conect and the chair

we.conect world caféthe World café will be initiated with short statements with the pecha Kucha principlesevery presentation lasts maximum 15 slides with maximum 20 seconds per slide!

9.20 | short statement processing, concept & development cafécontextual differences between cars and smartphones> smartphones, apps and connectivity, are they just a temporary fashion?> cars and smartphones, what do they have in common and how do they differ regarding user interaction and contextual environment?> What are “useful“ apps while driving the car?Siani Kiyonaga, business development manager advanced technology department, toyota technical center,tema / uSa

9.25 | short statement business model development café iSophisticated & sustainable, concepts, business models and operating Systems – what applications and content will consumers use in the vehicle?> development of sustainable business models that entice the app developer community to the auto environment> Revenue opportunities and oem drivers for enhanced content integration> how will auto apps stores will replicate and differ from your smartphone model to ensure your strategy is in sync with the specifics of the auto market?> Relevance of in-vehicle social network and gaming content to maximize your content portfolio> Radio as a further revenue streams for oems – advantages that digital radio offers: traffic info, advertising potential and models for efficiently delivering data via a hybrid multi-channel approachcollin bruce, director marketing, montavista Software, llc. / uSa

9.30 | short statement user-experience design caféchallenges & differences in infotainment and app development for local markets and implications for business models, systems & in-vehicle hmi – possibilities and limitations of user-centred innovation> What can we learn from behaviours & how should we look at users?> social-desirability-Response-set> humans – machines: it is all about language> hmi, connectivity and in-vehicle cockpit electronic systems in the context of content & appsleon hurst, head of product portfolio, connected car, Jaguar land rover / uK

9.35 | short statement platforms & system cafélocalization & regional demand for apps such as navigation, radio and traffic in the currentsmartphone market to align in-vehicle content with existing local consumer demandsdr. cristina Zoldan, business development manager advanced technology department,centro ricerche fiat S.c.p.a. / italy

9.40 | short statement business model development café iithe rise of the automotive app Store – pros and cons of in regard to in-vehicle content and how app stores can be a foundation of sustainable and new business models> downloadable or web-based app> White label service options from platforms only such as continental’s autolinQ to fully managed end-to-end solution such as atX / hyundai’s blue link to build suitable business models> how teir1s & tsp s can lead ecosystem development by building sdks for suitable content or tailoring applications to fit different uis to provide an attractive solution for oems> look at oem requirements from fully managed services such as sourcing & aggregating content, in-vehicle infrastructure and subscriber management to build and leverage partnershipsJoerg luetzner, head services & commercial vehicles, division interior interiorelectronic solutions, continental automotive gmbh / germany

aGendaconference day 2 | tuesday, 4th decembeR 2012

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automotive apps and mobile device evolution 20123Rd – 4th decembeR 2012 | scandic beRlin potsdameR platz

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ReseaRched & developed by

aGendaconference day 2 | tuesday, 4th decembeR 2012

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9.45 | short statement mobile device integration caféusing the integration of smartphone technology to enhance the connectivity of in-vehicle systems: providing the link between life and car> establishing sustainable ways of bringing features to the car using instant syncing technologies> how far can you take the smartphone? evaluating potential uses and limitations when integrating smartphones into infotainment systems> overcoming challenges of technical failures between smartphone and vehicle – what are the safety risks?> discovering the next generation of smartphones, tablets and future developments in consumer electronicsdetlef Kuck, technical expert infotainment strategies, global driver assistance & active safety europe, ford, germany

9.50 | start world café part 1 | each session lasts 30-40 minuteswe.conect and the chair open the World café, explaining the principles and set the World café etiquette.

11.50 | lunch with networking zone

12.50 | start world café part 2 | each session lasts 30-40 minutes

13.50 | World café panel discussionpresentation of the key results of the World café and the individual interviews

we.conect content & app strateGy tracKintegration of content & app development framework in infotainment & telematics Strategy @ oems & Suppliers

14.10 | case studydeveloping useful, usable, as well as compelling apps and smartphone devices in the context of sophisticated infotainment & telematics systems> how can we provide easy-to-use connectivity solutions for the whole market without compromising the usability of basic features?> What are the optimal hmi for connected vehicles?> What is it that consumers actually want? are they willing to pay for it?> how will limited data plans, roaming, os issues, and other issues outside the vehicle affect the user experience?chris Schreiner, director – automotive consumer insights, Strategy analytics / uSa

14.45 | case studyusing all sensors in your car and on the road network in the „Smart-incar app“ on your smartphone to manage your commute, avoid accidents and find the free parking spot> car & motor management information is used to generate information about status of your car > sensors in the car can help you avoid black ice and slippery roads > cars can automatically warn the road administration about „putholes“ and holes in the road > apps which can find a free parking spot on street based on sensors > apps who help you find a ride within your social networkeric-mark huitema, member of the Worldwide its board, director smarter transportation europe, ibm netherlands / the netherlandsmaurice geraets, senior director its & mobility, nxp Semiconductors / the netherlands

15.20 | Refreshment break with networking zone

processing, concept & development café

business model development café i

user-experience design café

platforms & system café

business model development café ii

mobile device integration café

processing, concept & development café

business model development café i

user-experience design café

platforms & system café

business model development café ii

mobile device integration café

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automotive apps and mobile device evolution 20123Rd – 4th decembeR 2012 | scandic beRlin potsdameR platz

http://automotive-apps.we-conect.com

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we.conect inteGration tracKhow to integrate / embed apps, mobile devices & content?

15.50 | case studycontent & app user experience design & design thinking and impact on driver distractionNataša Miličić, manager display control concepts head-up display and instrument cluster, bmW group / germany

16.25 | case studyintegration of changing mobile environments such as ioS and android – how will current and future apps seamlessly integrate into the vehicle?> in-house oems software and hardware developing – building partnerships & communities> integrated cloud-computing and html5 solutions & best practices> application development for mobile devices: implications for platforms, software management & challenges> sponsored content to enhance dealer communications and instant driver messaging to strengthen driver-deal> content, apps & connectivity: the race to lte profitability> content & apps revenue opportunities manfred Schedl, vice president connectivity, harman, infotainment division / germany

17.00 | closing words from the chair and end of the conference

aGendaconference day 2 | tuesday, 4th decembeR 2012

referenceS of our paSt conferenceS

“One of the best conferences I have ever been.“frank althoff, volkswagen ag

“A challenging brainstorm towards a favorable interaction between humans and machines. you.CONECT – we.Create“matteo durelli, ferrari S.p.a.

“Excellent networking and discussion, with a stunning speaker panel and great audience“frankie James, ph.d., general motors inc.

“Excellent event, well organized by a great team!“matthieu flipo, toyota motor europe

“All people and all topics in one place!“helmut Windl, continental automotive gmbh

“Excellent overview what OEM, suppliers and others see far the future.“dr. matthias lust, preh gmbh / germany

“Many compliments for the stimulating approach that we.CONECT hasprovided at the conference!“matteo durelli, ferrari S.p.a.

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for more detailed informationabout ouR speakeRs and inteRactive segments please visithttp://automotive-apps.we-conect.com

We aRe looking FoRWaRd to Welcoming you!