applift apps world 2015: chris godderidge: mobile advertising & the multi screen consumer

AppLift.com 1 Mobile Advertising & the Multi-Screen Consumer

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AppLift.com 1

Mobile Advertising & theMulti-Screen Consumer

AppLift.com 2

Chris

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89 percent - remember

82 percent - engage

77 percent - react

71 percent - effects media

66 percent - trustworthySource: Our Mobile Planet; NationMaster , PWC Global Entertainment & Media Outlook: 2014-2018, POETIC D2D/Thinkbox 2013

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6/24/14 7/1/14 7/8/14 7/15/14

TV spend App Downloads

Source: AppLift data, Ebiquity/Thinkbox: Payback 4: Pathway to Profit

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Start of TV campaign

~3x

time

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Triggered

organic installs

Attributed TV

installs

Baseline

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One more thing…

Questions?

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