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APPLIED INJURY PREVENTION RESEARCH Kelli England Will, Ph.D. Associate Professor of Pediatrics & Clinical Psychologist Eastern Virginia Medical School

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What we do (in a nutshell) Design theory-driven interventions to target prevalent health threats Apply for funding to test and evaluate the interventions Run studies of the interventions to evaluate their effectiveness If effective, package and disseminate the interventions and publish on the results My team has 3 currently funded projects, all relating to motor vehicle safety

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Teen Distracted Driving Intervention Using an anti-manipulation strategy vs. lecture approach Multi-component, whole school approach Series of posters, contests, with social media Student involvement throughout Piloting at 2 high schools in VB 1 control, 1 intervention surveys, driver observations, focus groups Funded by DMV/EVMS In Control: Beyond Distraction

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Goal is to train professionals in the use of 2 of our empirically supported interventions for car safety Boost em in the Back Seat video intervention (www.boosterseats4safety.org) Make it Click Initiative (www.umakeitclick.org) Creating online training courses for CE credits Working with lead agencies of each profession Funded by CDC Professional Training Grant

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5 Make it Click

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6 Boost em in the Back Seat

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Car Safety Messages Study 2-site experimental study to advise on how the US should message parents regarding car seat safety and seat selection What is the most effective method of framing the NHTSA CPS guidelines to increase parents knowledge and improve correct seat selections? Parents will view 1 of 4 alternative messages or a control and respond to pre-post assessments in a computer lab setting Working with TransAnalytics in Philadelphia Funded by NHTSA

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Contact us for more information! Kelli England Will, Ph.D. willke@evms.edu 757-668-6449 Erin Maple, MPH MapleEl@evms.edu 757-668-6414 Interested in getting involved?