appfolio webinar: 8 strategies your competitors are using to close more leases
TRANSCRIPT
1 2015 © AppFolio, Inc..
8 Strategies Your Competitors Are Using To Close More Leases
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AppFolio
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Vacancy Marketing
• Website
• Online applications & leases
• Resident Screening
• Mobile Inspections
…So You Run A More Successful Business
Complete Solution Includes:
Web-Based Property Management Software
3 2015 © AppFolio, Inc..
Patty Morgan-SeagerFounder and President of Seager Marketing
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Strategy #1- Choice Overload
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Strategy #2- Differentiation
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Strategy #2- Differentiation
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Strategy #3- Practice Presentology
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Strategy #3- Practice Presentology
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Strategy #4- MMFI
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Strategy #4- MMFI
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Strategy #5- Status Quo No More
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Strategy #5- Status Quo No More
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Strategy #5- Status Quo No More
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Strategy #5- Status Quo No More
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Polling Question
Do you and your teams answer the telephone
with: “Thank you for calling?”
• Yes
• No
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Strategy #6-Telephone Connectors
• Short, creative greeting
• Conversational
• Get them to your door
• Specific time/date to
visit
• 4 times more likely to
lease
• Thank them!
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Polling Question
Does a member of your team accompany a new
resident for a personalized move-in
orientation?
-Yes
-No
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Strategy #7- Personalized Move-In
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Polling Question
Does a member of your team send a thank you
note to every future member?
-Yes
-No
20 2015 © AppFolio, Inc..
Strategy #8- Stay Connected
21 2015 © AppFolio, Inc..
Strategy #8- Stay Connected