digital marketing strategies - appfolio/sprout marketing webinar
TRANSCRIPT
![Page 1: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/1.jpg)
DIGITALMETHODOLOGY FOR AN EFFECTIVE DIGITAL STRATEGY
Marketing
@AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com‹#› 2015 © AppFolio, Inc..
Presented By
![Page 2: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/2.jpg)
@AppFolio @WatchItSprout #AppFolioChat‹#› 2015 © AppFolio, Inc..
Join Us Online - #AppFolioChat
facebook.com/AppFolio facebook.com/sprouting
Follow Us @AppFolio @WatchItSprout
Follow Us – AppFolio
![Page 3: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/3.jpg)
AppFolio
… So You Run A More Successful Business
Complete Solution Includes:Web-Based Property Management Software
@AppFolio @WatchItSprout #AppFolioChat‹#› 2015 © AppFolio, Inc..
• Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Vacancy Marketing • Websites • Online applications & leases • Resident Screening • Mobile Inspections
![Page 4: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/4.jpg)
MEET REBECCA WITH‹#› 2015 © AppFolio, Inc.. @AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com
![Page 5: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/5.jpg)
![Page 6: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/6.jpg)
My comfort zone…
WEBSITE DEVELOPMENT
SOCIAL MEDIA MOBILE APPLICATION DEVELOPMENT
ONLINE ADVERTISING
SEO/SEM EMAIL MARKETING
![Page 7: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/7.jpg)
‹#› 2015 © AppFolio, Inc..
MEET BARBARA WITH@AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com
![Page 8: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/8.jpg)
DIGITAL
METHODOLOGY FOR AN EFFECTIVE DIGITAL STRATEGY
MarketingGUIDE TO A NAVIGATING THE DIGITAL LANDSCAPE
![Page 9: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/9.jpg)
POLL QUESTIONDo you have a digital marketing strategy?
a. Y ES. #W I N N I N G b. Y es, B u t I T’S O U T DAT ED. c. WO R K I N G O N I T. d. W H AT?!
@AppFolio @WatchItSprout #AppFolioChat‹#› 2015 © AppFolio, Inc..
![Page 10: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/10.jpg)
PUSH MARKETING
PULL MARKETING
CONVERSION MARKETING
![Page 11: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/11.jpg)
push marketingANY TOUCHPOINT with THE CUSTOMER WHEN THEY ARE
NOT LOOKING FOR YOU
![Page 12: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/12.jpg)
ANY TOUCHPOINT WITH THE CUSTOMER WHEN THEY
ARE LOOKING FOR YOU
pull marketing
![Page 13: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/13.jpg)
ANY TOUCHPOINT WITH THE CUSTOMER AFTER THEY HAVE
FOUND YOU conversion marketing
![Page 14: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/14.jpg)
GET NOTICED push marketing
![Page 15: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/15.jpg)
THE GOAL OF push marketing IS TO CONTINUE TO BUILD
AWARENESS
![Page 16: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/16.jpg)
magazine ads
TRADITIONAL
television
radio
signage events
outreach
![Page 17: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/17.jpg)
display ads
DIGITAL
social media ads
hashtag outreach
follower fishing
content marketing
digital PR
![Page 18: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/18.jpg)
3 THINGS YOU CAN DO TO IMPROVE YOUR push marketing
![Page 19: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/19.jpg)
1continue TO UTILIZE OUTREACH MARKETING
and other traditional outlets
don ’t THiNK JUST BECAUSE YOU BUILD IT THEY WILL COME
![Page 20: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/20.jpg)
![Page 21: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/21.jpg)
2invest IN SOCIAL MEDIA ADVERTISING
focusing on your target demo
don ’t run ads that try to reach a broad range of people
![Page 22: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/22.jpg)
![Page 23: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/23.jpg)
POLL QUESTIONWhat types of hashtags do you use?
a. N EI G H B O R H O O D S P EC I FI C b. M A K E U P M Y OW N c. I H AT E H AS H TAG S d. W H AT’S A H AS H TAG?
@AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com‹#› 2015 © AppFolio, Inc..
![Page 24: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/24.jpg)
3incorporate HASHTAGS THAT YOUR TARGET
market is using
don ’t CONSTANTLY CREATE UNIQUE HASHTAGS
![Page 25: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/25.jpg)
![Page 26: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/26.jpg)
![Page 27: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/27.jpg)
HOW CAN YOU MEASURE your results?
![Page 28: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/28.jpg)
MEASURE BRAND AWARENESS
SEARCH VOLUME
How many people are searching directly for your brand in your area? These results are for an apartment in Austin, Texas.
![Page 29: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/29.jpg)
![Page 30: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/30.jpg)
MEASURE YOUR ENGAGEMENT
ENGAGEMENT METRICS
How engaged is your audience? These results are for an apartment in Denver, CO.
![Page 31: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/31.jpg)
have questions?
ASK THE EXPERT!
ASK YOUR QUESTIONS ON THE LIVE Q&A AT THE END
EMAIL [email protected]
or
@AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com‹#› 2015 © AppFolio, Inc..
![Page 32: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/32.jpg)
GET FOUND pull marketing
![Page 33: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/33.jpg)
POLL QUESTIONWhat do you do to improve your SEO strategy?
a. U P DAT E W EB S I T E/B LO G b. S O C I A L M ED I A PO STS c. G ET P EO P LE TO LI N K TO M Y S I T E d. A LL O F T H E A B OV E e. Yo u a r e s p ea k i n g a d i ffer en t la n g uag e
@AppFolio @WatchItSprout #AppFolioChat‹#› 2015 © AppFolio, Inc..
![Page 34: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/34.jpg)
SEO stands for “search engine optimization.” It is the process of getting traffic from the free search results on
search engines.
![Page 35: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/35.jpg)
![Page 36: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/36.jpg)
SEO SEM Your
It is the process of getting traffic from
free search results on search engines.
It is the process of getting traffic from
PAID search results on search engines.
LONG-TERM SHORT-TERM
![Page 37: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/37.jpg)
#1
![Page 38: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/38.jpg)
SKIMMING
![Page 39: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/39.jpg)
![Page 40: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/40.jpg)
![Page 41: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/41.jpg)
THE MORE PEOPLE TALKING ABOUT YOU THE MORE GOOGLE REWARDS YOU.
![Page 42: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/42.jpg)
DIFFERENT SITES ARE MORE THAN OTHERs
![Page 43: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/43.jpg)
Oprah Effect
![Page 44: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/44.jpg)
3 THINGS YOU CAN DO TO IMPROVE YOUR pull marketing
![Page 45: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/45.jpg)
1create or invest in A TARGETED LIST OF KEYWORDS
for your community or brand
don ’t TARGET KEYWORDS THAT ARE IRRELEVANT
![Page 46: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/46.jpg)
WE ONLY WANT THE PEOPLE WHO ARE
READY TO BUY
![Page 47: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/47.jpg)
XYZ APARTMENTS XYZ LIVNG | APARTMENTS IN CITY LUXURY APARTMENTS CITY, STATE AFFORDABLE APARTMENTS IN CITY, STATE APARTMENTS NEAR XYZ | APARTMENT CLOSE TO XYZ
APARTMENTS IN XYZ SCHOOL DISTRICT APARTMENTS IN XYZ NEIGHBORHOOD
APARTMENTS IN DOWNTOWN CITY [INSERT BEDROOMS] APARTMENTS IN CITY
![Page 48: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/48.jpg)
ask yourself…
if someone searched this term and ended up on my website…would they be happy?
![Page 49: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/49.jpg)
don ’t target
NEIGHBORHOODS/CITIES YOU ARE NOT IN OR CLOSE TO
OTHER APARTMENT COMMUNITIES NAMES
LUXURY IF YOU ARE NOT LUXURY
AFFORDABLE IF YOU ARE NOT AFFORDABLE
URBAN/DOWNTOWN IF YOU ARE NOT DOWNTOWN
![Page 50: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/50.jpg)
2evaluateTHE CONTENTS OF YOUR SITE
to use SEO best practices
don ’t STUFF KEYWORDS ONTO A PAGE OR TRY TO TARGET MANY KEYWORDS
![Page 51: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/51.jpg)
KEYWORD INTEGRATION
![Page 52: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/52.jpg)
SPROUT SITE THEME 2
DESKTOP, MOBILE & TABLET READY
![Page 53: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/53.jpg)
3ensure ALL YoUR LISTINGS AND SOCIALchannels have the same core information
don ’t HAVE DIFFERENT NAMES, ADDRESSES, NUMBERS FOR EACH
![Page 54: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/54.jpg)
OUR GOAL IS TO TAKE UP THE MOST REAL ESTATE IN THE SEARCH ENGINE. LISTINGS AND SOCIAL MEDIA
ALLOW US TO GAIN MORE SPACE.
![Page 55: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/55.jpg)
![Page 56: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/56.jpg)
SOCIAL MEDIA DESCRIPTIONS
![Page 57: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/57.jpg)
GOOD REVIEWS BAD REVIEWS
WHEN RESPONDING ALWAYS
MENTION THE NAME OF THE COMMUNITY AND THE WEBSITE
WHEN RESPONDING NEVER
MENTION THE NAME OF THE COMMUNITY OR THE WEBSITE
![Page 58: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/58.jpg)
POLL QUESTIONWhich one of these strategies do you think your community needs to work on?
a. K EYWO R D LI ST b. U P DAT I N G W EB S I T E c. U P DAT I N G LI ST I N G S d. A LL O F T H E A B OV E
@AppFolio @WatchItSprout #AppFolioChat‹#› 2015 © AppFolio, Inc..
![Page 59: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/59.jpg)
have questions?
ASK THE EXPERT!
ASK YOUR QUESTIONS ON THE LIVE Q&A AT THE END
EMAIL [email protected]
or
@AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com‹#› 2015 © AppFolio, Inc..
![Page 60: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/60.jpg)
CONVERT conversion marketing
![Page 61: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/61.jpg)
![Page 62: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/62.jpg)
OUR GOAL IS TO GET OUR AUDIENCE TO convert AS quickly AS POSSIBLE
![Page 63: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/63.jpg)
RIGHT TIME
RIGHT PLACE
![Page 64: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/64.jpg)
DON’T CREATE barriers TO ENTRY
![Page 65: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/65.jpg)
PREVIEW HOW YOU CAN IMPROVE YOUR
conversion marketing
![Page 66: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/66.jpg)
WEBSITE SOCIAL MEDIA POSTS EMAIL MARKETING
![Page 67: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/67.jpg)
CREATING A WEBSITE FLOW
![Page 68: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/68.jpg)
CONVERSION POINTS ON A PAGE
![Page 69: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/69.jpg)
KEEP YOUR AUDIENCE IN THE FUNNEL
![Page 70: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/70.jpg)
MEASURE YOUR SUCCESS
![Page 71: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/71.jpg)
PUSH MARKETING
PULL MARKETING
CONVERSION MARKETING
![Page 72: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/72.jpg)
DIGITALMETHODOLOGY FOR AN EFFECTIVE DIGITAL STRATEGYMarketing
‹#› 2015 © AppFolio, Inc.. @AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com
![Page 73: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/73.jpg)
Questions for
Tweet:@WatchItSprout
@AppFolio #AppFolioChat
Rebecca RossBranding Director
866.408.2418 [email protected]
Barbara SavonaCEO & Founder
866.408.2418 [email protected]
‹#› 2015 © AppFolio, Inc.. @AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com
![Page 74: Digital Marketing Strategies - AppFolio/Sprout Marketing Webinar](https://reader031.vdocuments.us/reader031/viewer/2022030313/58ecee711a28abb3088b45fd/html5/thumbnails/74.jpg)
@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
TUNE IN TUESDAY, NOVEMBER 10TH FOR
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
DON’T MISS OUT!