appfolio marketing campaigns - webinar recap
DESCRIPTION
With AppFolio Campaigns you can market unit types for multi-family and student housing properties. This enables you to advertise a unit type on your listings, as well as collect guest cards and take applications, without needing to specify the exact unitTRANSCRIPT
AppFolio Campaigns
Introduction
Kenna Edwards, Diane Jubelt, Todd SmithPresentation Team
Approximately 45 MinWebinar Length
AppFolio CampaignsContent
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Agenda
• Feature Overview & Notes
• Unit Types
• Campaigns
• Tips & FAQ's
Polling Feedback
Do you currently have unit types setup on your MFR properties?
• Yes
• Some
• No
• Not Sure
• What’s a Unit Type?
Feature Overview & Notes
Overview
Quickly and easily market a unit type (1 bed / 1 bath, 2 bed / 1.5 bath, etc.) for multi-family and student-housing property types
• Enables Continuous Marketing
• Designed for Multi-Family & Student Housing
• Works with Unit Types Feature
• Can Include Campaign Specific Details
• Guest Card and Application Integration
• Run Multiple Campaigns Simultaneously
Unit Types
Unit Types Overview
• With AppFolio Unit Types feature you are able to establish a unit template to quickly add multiple units to a property and modify information on multiple units at one time
• Unit Types also support AppFolio Campaigns functionality to enable marketing of Unit Types without the need to have a specific unit open for marketing
Unit Type Notes
• Only available on MFR and Student Housing type properties
• Can specify a great number of details that will apply to all units of that type - # of bedrooms, bathrooms, etc.
• Can provide standardized marketing information for the unit type
• Can provide standardized marketing images for the unit type
Setting Up Unit Types
• Available as a Task Pane task
• Two step process:
1. Create the unit type and marketing information
2. Add images
Campaigns
Create a Campaign
• Once you have your Unit Types established for the property you wish to create campaigns for you are able to begin creating campaigns
• Created using Task Pane link while viewing the Unit Type page
• Fill in Campaign Details – default details will be included from Unit Type details, can change and edit as needed
Post a Campaign
• Once you have created your Campaign it is ready for posting
• Can post to your website or the Internet
• Campaigns appear to the viewer like any other posting
Edit a Campaign or Unit Type
• At anytime you may update the details of a campaign using the Edit Campaign function
• You may also edit the underlying unit type using the Edit Unit Type option
Campaign Guest Cards
• The Campaigns feature integrates with AppFolio Guest Cards
• Campaign-based guest cards are not related to any specific unit when they come in
• Once received in AppFolio you may use a campaign-based guest card just like a normal guest card to track activity, record showings, send an application, etc.
Campaign Applications
• The Campaigns feature integrates with AppFolio Online Applications
• Campaign-based applications are associated to a campaign rather than a specific unit
• Once received in AppFolio you may use a campaign-based application just like a normal guest card to view applicant details, conduct a screening, etc.
• Please Note: You will need to select a unit on a rental application before you will be able to use the “Convert to Tenant” task.
Unpost or End a Marketing Campaign
• At any point when appropriate you can Unpost your marketing campaign
• This removes it from online but keeps it on the vacancies tab
• At any point when appropriate you can End your marketing campaign
• This removes it from online and from within the system
Closing
Tips
• Fill in / build out all the details possible on the unit type to have the most comprehensive listing possible when published online – Marketing description, unit details, photo’s
• Use a specific title in the Campaign to help you identify what is unique about it – Fall promotion, rent for 12 months and get a discount, etc.
Summary
• Feature Overview & Notes
• Unit Types
• Campaigns
• Tips & FAQ's
Polling Feedback
When will you start your first campaign?
• Today
• This Week
• This Month
• Not Sure
• Won’t Work for Me
More Info
Help File Community Forum
Support Team
help.appfolio.com Click Forums Link
More Info: help.appfolio.com > “Campaigns”
Thank You