Gerard MalcolmDigital Media Officer

Corporate Communications

The Hunterian Museum & Art Gallery

•The Hunterian is the legacy of Dr William Hunter

•Visitor figures - 170,000

...and its free!

The Hunterian Museum & Art Gallery

Collections:

• Archaeology and World Cultures

•Art (including The Mackintosh House)

•Coin Room

•Anatomy and Pathology Collections

•Rocks, Minerals and Gemstones

•Scientific instruments

•University

•Zoology

•The Hunterian opened its doors in 1807

A bright idea?

iPhone SDK

£59/per year

Can download the SDK for free but you must pay this annual fee if you want to distribute your app on the store.

Development environment:

✓Mac OSX (Intel Mac)

✓XCode

✓iPhone SDK

Repairs to hall

Picture of Main Hall under repair

App objectives:

• Inform and update on work to roof

• Drive traffic to our online resources

• Embrace a new technology

• Find new audiences

• Showcase some of our ‘star’ objects

Suhayb at work

Without a plan...

• Which way is up?

Bug Testing:

2 whole weeks of app testing, on simulator then hardware

The Hunterian iPhone App12 Star Objects

Launched 30th Oct 2009

Is this thing switched on?

Hello?

Publications:

• Campus News

• Avenue

• Horizons

iTunes Connect:

A suite of web-based tools that allows you to submit and manage your applications for distribution on the App Store.

You can check the status of your contracts, set up your tax and banking information, obtain sales and access finance reports.

Google Analytics:

• 3,200 downloads

• Used in over 60 countries

• Mostly 5 star ratings

• Increase in iPhone users accessing website

Web stats:

What does it all mean?

Small is beautiful...and very different!

• Web pages styled for mobiles

Small budget suggestions:

• Find a partner

• Hitch a ride

• Collaborate

• Forget the iPhone approach...

Next time around:

• Develop Web apps:

• HTML 5.0

• CSS 3.0

• JavaScript

• easy to update

• can be used on many smartphones

• future-proof

The Hunterian iPhone App

Gerard A L MalcolmDigital Media Officer