@wszp

User Experience Mapping

Why should every mobile app start with one?

How do wechange the world?

User-centric MobileApp Developmentin a TEAM = communication

the requirements document is a terrible idea

1. Dysfunctional communication, lack of collaboration and understanding. The emphasis is often put on negotiation.

2. The requirements documents are intimidating.

3. Documents usually don’t break down projects into tiny functionality bits, and some functionality can be lost among thousands of lines of text.

4. Such document places our process above people.

5. Rigid documentations and plan-following mindsets will make responding to change very hard.

6.Even the best ideas will need continuous improvement, to stay competitive.

7.People want to work on making the world better, not spend time creating or understanding a long documentation.

Most problems can and will be solved with improved communication.

The goal is to achieve

shared understanding. The best communication method for shared understanding is

drawing a map.

Your map should be based on real user research.

Fashion retailer Mobile UX Case Study

“To build better User Experiences we need to understand people’s behaviour. Insight helps us understand.”Lee Duddell

Shut up & listen to users.

Jakob Nielsen

RemoveFeatures/Steps!

MobileUX MAPSchange fast

Your maps are not final!

Linked Wireframesare the best tools forUX & developer communication

Instead of this

Try this:

Short descriptions work!

User Experience Mapping isa set of techniques which helps you tounderstand the users,gain strategic insights and improve communication within the team and with stakeholders.

map + conversation = solution to UX issues

Questions & AnswersYou can also ask them on Twitter: @wszp

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