app pres
TRANSCRIPT
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Welcome
App Proposal by Thuraia White
Thuraia White App App Research and Development
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Thuraia White App App Research and Development
Observed Unmet Need or Desire
There is a need to make it easier and more
convenient for commuters to refill metro
cards
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Ethnographic Research
Observation
The group observed during research
consisted of commuters as I was
commuting to/from school
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Photos From Ethnographic
Research
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Photos From Ethnographic
Research
Thuraia White App App Research and Development
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Photos From Ethnographic
Research
Thuraia White App App Research and Development
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Photos From Ethnographic
Research
Thuraia White App App Research and Development
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Video From Ethnographic
Research
Thuraia White App App Research and Development
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Interview Of Extreme User
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Take Away From Interview
• It is not always convenient to refill metro
cards
• Especially in Queens or Long Island
• Going to mta kiosk can cause a person to
miss his/her bus or train
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Draft Idea For App
I want to make a app that makes it more
convenient to travel in NYC.
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Draft Idea For App
The app should cut out the middle man/
machines and make it easier for commuters
to travel
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Draft Idea For App
The app will allow commuters to refill their
metro cards as well as view bus and train
schedules
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Draft Idea For App
The app will also let commuters buy and
store LIRR tickets on their phones
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Ideas From Ideation Session
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Ideas From Ideation Session
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Ideas From Ideation Session
Unmet need:
• Buying tickets for the LIRR and refilling metro cards is inconvenient and time consuming
Who is the app for:
• NYC commuters
• Anyone using the LIRR
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Ideas From Ideation Session
How the app would work:
• Users will create a account where they will be able to buy LIRR tickets and refill their metro cards
• To refill the card they will scan a QR code on the metro card that will scan the cards information and allow them to add money to it
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Research On Smartphone Apps
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Research On Smartphone Apps
Nice go mobile: Is a Traveling App for long
island buses. It allows users to buy bus
tickets as well view schedules. Its a very
simple app and I like the way its designed
however it is only for long island buses
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Research On Smartphone Apps
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Research On Smartphone Apps
Transit: Is a scheduling App that tells users
what buses are near by and how long till
they he/she will have to wait for the next
bus. It does not give a option of buying
tickets or adding money to metro cards
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Research On Smartphone Apps
Thuraia White App App Research and Development
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Research On Smartphone Apps
Buses: Is a bus tracker its useful because it tells the users exactly where the bus is located and how many stops it is away from him/her. How ever it doesn’t show the user the bus schedule or allow them to buy tickets or add money to metro cards. It is also very ugly
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Thank You
Thuraia White App App Research and Development