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CHAIRPERSON’S REPORT
During the 2012/2013 financial year, the Kay Mason Foundation came close to completing the
transfer of governance from the original UK charity to a fully functioning South African organization,
with a board made up of major players from the worlds of government, finance and the law.
As part of that process, it was agreed to bring the trustees of the UK and South African boards
together at a retreat designed to forge the KMF’s future goals and priorities. This retreat took place
after the close of the 2012/2013 financial year, and does not fall within the scope of this report – but
it was a great success.
In the run up to it, KMF CEO Noëline de Goede further consolidated our internal systems and
structures. Having given the matter great thought, we decided that providing a residential facility to
our poorest scholars was a diversion from the KMF’s main goals. Accordingly, with regret, we closed
the Kayalitsha Boarding House and said a very fond farewell to the boarding house carers, who have
done an exceptional job.
We continued to focus our resources on improving the quality of the Senior and Junior scholarship
programs. These efforts were tremendously augmented by John Trahan, a qualified English teacher
from the USA, who self-financed a full year of KMF volunteering in South Africa. John is an individual
of great passion and commitment, whose contribution has been immeasurable. John took over the
Junior Scholar program, devising the holistic assessment tool that has led to the selection of one of
our strongest generations yet, supervising other tutors, and personally teaching the English classes of
the Junior program, while assisting Senior Scholars with private lessons.
Noëline de Goede continued her indefatigable work as CEO, and we were sad to lose Lynette van
Eden, who resigned on health grounds.
For me, one of the most exciting moments of the year was the scholar-organised launch of
Generation 2018 (now called Building Leaders): a program devised to give current KMF Scholars life,
business and social experience while they pitch the organisation’s work to potential supporters.
Using a contact list provided by the trustees, the Scholars themselves organized a launch event at our
offices, and a subsequent dinner funded by John Trahan at a wonderful art gallery.
Watching these young people give speeches without notes, turn up after school day after day to
research guests, send invitations, recruit sponsors, and develop their fundraising skills gave me great
pleasure. The launch was a huge success. One guest made a spontaneous six figure contribution and
many guests offered to host private dinners at which their own friends could come into contact with
KMF Scholars, and help to support South Africa’s future leaders. It is hoped that this program will
remain a priority in the coming year, with events pencilled in in Cape Town, Johannesburg, London
and New York.
None of this would be possible without the contributions of our funders, and those who support the
work of the KMF in many and varied ways. In this, my last report as Chairman of the KMF South
Africa, I would like to thank each of you for making a difference in a young person’s life this year. In a
country whose democracy is still forming, in which individuals can make a difference, the KMF
scholars are poised to make a difference in all the fields they enter – providing an exponential return
on your investment in them.
Thank you.
Richard Mason
Chairperson
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CEO’S REPORT
The 2012/2013 financial year was an extremely exciting and positive year for the Kay Mason
Foundation SA Trust. One of my first tasks after being appointed was to get to know the scholars and
their families. I held individual interviews with each scholar and his/her family and they were so
forthcoming with information which was used to compile a detailed SWOT analysis of the foundation
and determine the needs and assistance required for each scholar. This was a very useful process to
know where we were excelling, which areas and programmes we could improve and which needs we
were not yet addressing adequately. I thank the KMF Scholars and their families for their support,
hard work and active participation in our work. You are what this programme is all about and we are
excited about your futures. You make us very proud!
During 2013 the Kay Mason Foundation supported 36 scholars at High School level and we had 31
Junior Scholars receiving tutoring on Saturdays. It is such a privilege to be part of our scholars’ lives
and the smiles and hugs I receive from them is a very big added bonus to my job. I have worked for
many Non Profit Organisations over my career but never have I seen the positive impact of an
organisations’ work so tangibly as here at the Kay Mason Foundation. You literally meet this shy
small boy or girl when they are in Grade 6 applying for the scholarship and when you compare what
they look like and how they behave when they reach Grade 9 you can sometimes not believe that it
is the same child after only three years. Not only have most of them grown significantly physically
but they developed such confidence and poise, knowing what they want to achieve in life and
working hard to make it a reality. To see the leaders that are being developed throughout their high
school years is amazing and to play even a small role in such development is inspiring and hugely
satisfying.
During the year under review a lot of attention was given to development and improvement of
systems, procedures and programmes; as well as the consolidation and growth of the organisation
and our programmes. We can now proudly say that we have an extremely well functioning Board of
Trustees who is very committed to the vision of our organisation. I want to thank each of our
Trustees for their time, skills, support and dedication. You have guided our organisation through a
potentially difficult year of change and development in such a way which made everything positive
and achievable. We are now also finalising taking over the governance and administration of the Kay
Mason Foundation from the UK Trust, which will be completed in 2014.
As you will note in the next section of our annual report, we have also grown our programmes
significantly. Due to this we are now able to increase our number of sponsored Senior Scholars to 75
within the next 5 years and we will already be placing our first group of 15 Grade 8’s in January 2014.
Our aim is to consistently place fifteen Grade 8’s in school each year which will give us an actively
sponsored group of 75 scholars between grades 8 and 12. This of course impacts greatly on our
financial situation as we will nearly double our scholar number. That is why our scholars assisted in
developing our Generation 2018 fundraising campaign through which we aim to raise the funds
necessary to ensure scholarships up to the year 2018.
It is imperative for a Non Profit Organisation to raise funds and without our donors, supporters,
volunteers and funders we would not exist. Although our scholars are the reason why this
organisation exists, donors allow us to carry on existing, survive, grow and excel at what we do.
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We truly appreciate every donation (cash or in kind), every minute spent of your time and all your
continued support, encouragement and well wishes. You enable us to continue changing lives
positively and build leaders for tomorrow. Thank you very much!
Going through change also causes some sadness and during the year we sadly had to say fare well to
some of our personnel members. After a detailed financial assessment we closed down and sold the
KMF Boarding House which was based in Ilitha Park, Khayelitsha during December 2012. The cost of
facilitating the boarding house was too much in relation to the amount of scholars who benefitted
and most of the scholars that required the boarding facility matriculated in December 2012, thus
diminishing the need for a boarding house. We thus had to retrench our two fantastic Boarding
House carers, Tobeka Pani and Nomvuyo Calana. They have been mothers for our KMF scholars for
so many years and formed an integral part of their lives. It was extremely sad to say goodbye to
them during our scholar workshop on 20 April 2013. They will be dearly missed but definitely
remembered by all.
Lynette van Eden who was appointed as our Finance and Office administrator also left our employ at
the end of September 2013 and we hope that she will enjoy spending some quality time with her
children at home.
On the positive side we also had John Trahan join our team as a full time volunteer in January 2013,
working as our education co-ordinator during 2013. He did a sterling job of restructuring the Junior
programme, organising quality tutoring for all our Junior and Senior scholars and formalizing the
selection of Junior Scholars for Senior scholarships. 2013 was the first year with a total of 31 scholars
attending our Junior programme, more than double the amount of scholars we had in 2012 and we
are proud that we could assist so many young people.
Sethu Pama, an alumni, also joined our team for 9 months during 2013, co-ordinating our Generation
2018 project. It is so satisfying having old KMF scholars return to the organisation and making a
difference in the lives of the current scholars.
To all our other volunteers during 2012/2013, you have been stars and each of you has added quality
to our organisation, our programmes and our scholars! They are:
Anna-Carina Dummann
Kaja Pack
Brooke Fullerton
Amanda Berzins
Francesca Fleischer
Omololu Babathunde
Michelle Balcazar
In the remainder of the report you will find more detail about our programmes and we hope that you
are just as proud as we are about what we have achieved during the last year. As you most probably
have seen from my report, it takes a team of role players to make KMF a success – volunteers,
personnel, trustees, scholars, parents, donors, supporters, friends and family. Thank you very much
to each of you! We cannot wait to rise to new heights in 2014 with our stunning team.
Noëline de Goede
CEO
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KAY MASON FOUNDATION PROGRAMMES
Introduction
Founded in 1999 by novelist Richard Mason in memory of his sister, the Kay Mason Foundation
(KMF) eliminates barriers to quality education for underprivileged South Africans. The foundation
aims to empower learners and their families, and through education, to bridge the opportunity gap
that is one of South Africa’s greatest challenges.
Under the patronage of Archbishop Emeritus Desmond Tutu, the KMF works to identify and assist the
leaders of tomorrow - the young people who can bring about the positive social change and
development on which South Africa’s future success depends. We have spent fourteen years
developing practical, emotional and academic support structures to help disadvantaged young
people in all of South Africa’s racial groups achieve their full potential.
At the KMF we have the following direct service programmes:
Junior Scholar programme
Senior scholar programme
Alumni programme
Parent programme
At the KMF we also implement the following support programmes which are vital as these
programmes ensure the continuation of our direct service programmes:
Fundraising
Marketing
Direct service programmes
Junior scholar programme
The Junior Scholar Programme has two objectives:
To prepare scholars academically and socially for our partnering high schools
To test their commitment to their education Scholars apply during their Grade 6 year. We have excellent relationships with primary schools in the Western Province and they help us to identify bright, motivated, academically strong but financially disadvantaged children. After the application process, children complete and academic and needs based assessment. The successful candidates become Junior scholars during their Grade 7 year. During this year scholars and their families are further interviewed and assessed. Our team visits them at home to check their financial and social situations. Our Junior Scholar Programme is facilitated every Saturday morning at our Cape Town classroom, doing tutoring in maths, English, science and life skills by professional teachers, KMF personnel and KMF Alumni. At the end of the Junior scholar year, 15 scholars are selected and awarded a Kay Mason Foundation Senior scholarship.
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During the year under review we had thirty-one scholars in the Junior Scholar programme and the following fifteen scholars will join the KMF family as Senior Scholars in 2014. Natalie Alexander Craig Cupido Dinique Fritz Luzuko Hlulani
Lance Jones Zubair Jordaan Mogamad Sauleigh Luddy
Khutso Mamabolo
Siboniso Myoli Zandile Nyamza Logan Oppelt Mogamat Ishmael
Samodien
Lunathi Sobekwa Tristan Titus Kagiso Yako
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Senior Scholar programme
Scholars receive
Financial sponsorship: individually tailored financial packages, which can include: School fees, Textbooks, Stationery, Transport, Extra murals, Camps, Sports equipment, Uniforms and home support
Academic support: Additional tutoring, Group meetings, Alumni support
Psycho-social support
Our scholars are not numbers to us. KMF focus on each scholar as
an individual, with individual needs, background, psycho-social
factors impacting on their achievements, behaviour and decision
making. Psycho-social support includes, but is not limited to the
following:
Home visit to assess home circumstances, financial- and social factors
Regular contact with both scholars and their parents/guardians
KMF workshops for both scholars and parents
Assist scholars to adapt to a first world environment via workshops, outings, life skills training, counselling sessions, exposure
Quarterly assessment of progress academically and psycho-socially (academic reports, meetings with school teachers / principals, interviews, scholar reports)
Additional information provided via Facebook, sms, hard copy material, e-mail and telephonically
Special programmes as required, such as job shadowing, etc.
KMF Scholars volunteer in the communities, to foster an awareness of the responsibilities that come with the gift of an education. We work with other NGOs to provide volunteering opportunities in a range of areas including planting trees; cleaning nursery schools; engaging in educational debates; and caring for the elderly.
During the year under review we supported 36 Senior scholars.
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List of scholars for 2013:
Scholar name Scholar surname Scholar Grade Scholar School
Guiomme Joubert Grade 8 Camps Bay High
Thumeka Bakajana Grade 8 Camps Bay High
Kai Pringle Grade 8 Camps Bay High
Ziev Kazanski Grade 8 Camps Bay High
Aqeelah Davids Grade 8 Camps Bay High
Sipho Fanti Grade 9 Camps Bay High
Amy Fredericks Grade 9 Camps Bay High
Cassidy Nicholson Grade 11 Camps Bay High
Enathi Ndaba Grade 11 Camps Bay High
Siseko Nama Grade 11 Camps Bay High
Shelton Michaels Grade 11 Camps Bay High
Sinazo Faith Kwaza Grade 11 Camps Bay High
Danica Haarhoff Grade 11 Camps Bay High
Esihle Dayimani Grade 11 Camps Bay High
Faakirah Basadien Grade 11 Camps Bay High
Nicole Arendse Grade 11 Camps Bay High
Sisipho Adonisi Grade 11 Camps Bay High
Saabirah Achmat Grade 11 Camps Bay High
Asongezwa Sitwebile Grade 12 Camps Bay High
Mihle Jaxa Grade 12 Camps Bay High
Anella Mdutyulwa Grade 12 Camps Bay High
Kanya Hope Gulwa Grade 12 Camps Bay High
Yaseen Omar Grade 11 Westerford High
Nosphamandla Ndamane Grade 11 Cape Academy for Maths, Science
& Technology
Laycon Lewis Grade 9 Rhenish Girls High
Jessi Africa Grade 10 Rhenish Girls High
Thandile Nophondo Grade 9 South Peninsula High
Aviwe Mpati Grade 9 South Peninsula High
Patricia Moos Grade 11` South Peninsula High
Kelley Jade Arthur Grade 8 South Peninsula High
Fiona Christians Grade 8 South Peninsula High
Keshia Rachel Linnett Grade 8 South Peninsula High
Chandre Abrahams Grade 11 Livingstone High
Kirsten Harris Grade 11 Livingstone High
Qhama Tom Grade 12 Livingstone High
Avile Bayibhile Grade 8 Sea Point High
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Alumni programme
Our support to scholars does not end the day they graduate from school, although we do not provide
financial support after matric.
Our Alumni programme includes:
Support toward tertiary education and options after leaving school
Assistance towards finding employment
Alumni meetings (psycho-social support, advice, information, training and workshops)
Tracking Alumni progress
Alumni being actively involved in KMF activities, such as: representing KMF at meetings and workshops, providing support and mentorship to current scholars, assisting in the office and with programme implementation, and joining workshops, outings and community development / giving back initiatives.
Parent programme
Many scholarship programmes do not actively include the
parents of scholars. We have found that parental involvement is
critical to ensure optimal long term development of scholars.
KMF parents are included in evaluation about their children’s
progress and they must retain their parental roles and
responsibilities. We include parents in discussions, decision
making, sharing information, outings, group meetings,
fundraising initiatives and KMF programme implementation.
We also provide counselling for parents and families who
require it. We are very proud that we have established a parent committee, selected by the parents
themselves, who actively assist with communication to scholars and other parents, arrangements for
meetings and many other aspects of programme implementation.
Thank you so much to each parent who has given their time to assist our organisation, the scholars
and parents. It is heart warming to see how some parents support each other – a true team work
effort!
Support programmes
Fundraising
There are many children in South Africa who have the potential to become future leaders, but home
circumstances often make it hard to realize their dreams. KMF supporters and funders helped us to
ensure that a child’s dreams become a reality. In return for investing in our scholars’ education, our
funders became the persons or companies that changed a child’s life forever.
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During 2012/2013 we received R1,769,977 in donations. This amount was raised through the
following fundraising methods applied:
Fundraising campaigns:
- Generation 2018
Generation 2018 is a fundraising campaign set up by the KMF
scholars to raise money for a new generation of South African
leaders. The current recipients of the KMF Scholarships work to
help exceptional young people, whatever their circumstances,
attend superb academic schools in and around Cape Town and
their goal is to host events at which potential investors can meet
KMF Scholars and learn about the impact their investment can
make. Supporters also have the opportunity to host private
dinners or meetings for their friends, family, colleagues and
acquaintances, where scholars will assist with anything, as well as be present and
showcase their talents.
Generation 2018 works with South Africans who want to make a difference.
Through Generation 2018 there are various ways in which supporters can get
involved to change a child’s life and help develop positive leaders for the future.
Generation 2018 will help you make an investment that makes a
tangible difference- by helping an outstanding young person fulfil
their potential. Supporter can invest in various ways, such as
through their skills, their connections and, of course, their money.
During the financial year under review the scholars hosted three
Generation 2018 events in Cape Town where influential individuals
were treated to cocktails or dinner and had the opportunity to
interact directly with our scholars who facilitated the whole event
programme. Feedback received from guests was extremely positive
and they were amazed at the confidence and poise of our scholars.
This programme also teaches our scholars skills such as event
planning, management and implementation, budgeting, public
speaking and various other business and life skills. These are skills
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that scholars are not necessarily taught at school and are pertinent in life. For 2014 we are
planning to grow this programme even further and we aim to host events in the USA and the
UK in 2015.
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- Tekkie Tax
This project is an annual fundraising campaign for a large mix of carefully selected welfare organisations, schools and institutions in South Africa. NGOs which are accountable, reliable and have a history of good service, are chosen as beneficiaries of this campaign.
The first Tekkie Tax campaign took place on 31 May 2013. Members of the public were asked to get a Tekkie Tax sticker for a R10 donation.
There are 5 different kinds of stickers, each representing a beneficiary sector. People were able to choose which of the 5 sectors they wanted to support (Animals, Basic community welfare, Children, Disability or Education) by buying one of those sector's stickers. Kay Mason Foundation SA Trust participated within the Education sector of Tekkie Tax and although we had a small start with this campaign in 2013 we aim to sell many more stickers in this annual campaign in the years to come. Thus, if you are willing to wear your tekkies and donate R10, join us every year in May for Tekkie Tax day!
Scholar donors and individual giving:
The Kay Mason Foundation SA Trust is extremely privileged to have so many individuals and
companies who support us through donating money toward our scholar and programme costs. In
the last year we managed to increase our number of funders who directly sponsor a specific scholar.
This provides a secure fund for that specific scholar to complete his or her secondary education, but
it also provides the scholar with so much more as most of our scholars who have South African based
funders get to spend time with their funders. Many of our scholars get the opportunity to do job
shadowing at the companies who fund them or get to enjoy great experiences such as being taken on
outings by their funders. Our scholars who have international funders also have e-mail connection
with their funders. This interaction increases the exposure of the scholars, broadening their general
knowledge and life skills and it often leads to long lasting positive relationships between scholars and
funders. We provide each donor with a quarterly update report about their scholar and funders are
also invited to Kay Mason Foundation functions and events.
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Trust and foundations:
A big portion of our annual income is received from a Trust in South Africa and we are extremely
grateful for this donation. It provides us with the finances required to keep all our scholars attending
quality schools and to grow our programme size and quality. We envisage growing our fundraising
income via trusts and foundations in 2014.
GivenGain / Online giving:
A fairly small portion of our income for 2012/2013 was raised via GivenGain and online giving. With
the improvement of our social media, branding and marketing we aim to raise our organisational
profile and thus also strengthen our income stream via social media and online giving in 2014.
Income sources 2012/2013
Fundraisingcampaigns
Scholar donors &individual giving
GivenGain &online giving
Trusts andFoundations
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Marketing
We are extremely proud of our changed branding that was completed in 2013.
We went from
To
Our new tagline is: Building Leaders
Not only have we changed our brand identity, logo and tagline, but we also developed a brand new
website which we know will serve many people who want to know more about the Kay Mason
Foundation. You can visit our website at www.kmf.org.za
Thank you Enkosi Ngiyabonga Dankie Kea leboha
We want to say thank you to all our donors and supporter of 2012/2013.
Without your assistance our work is impossible.