distribution channels of kmf
TRANSCRIPT
DISTRIBUTION CHANNELSOF DAIRY PRODUCTS
Presented By
Ankit Jain
Diptii Sahni
Divya Manhas
Mayank Aggrawal
Monica Dabas
Pulkit Mathur
Agenda of Discussion
• Methodology• Limitations• Distribution Channels – An Overview• Manufacturers• Wholesalers• Retailers & Milkman• Conclusion
Methodology of Study
• Aim – To study the distribution channels of Dairy
Products in Bangalore
• Approach
– Visit to KMF, Metro Cash ‘n’ Carry, Foodworld,
Spencer’s, More for you, Big Bazaar and Nandini
parlor.
– Rendezvous with personnel from marketing division
of the above
– Telephonic conversations
– Conversation with a local milkman
Limitations
• Internal policies of the company
• Language Barrier
List of Dairy Products
Milk
Butter
Curd
Processed Cheese
Ghee
Cottage Cheese
Sweets
Ice-cream
Milk Powder etc.
Distribution Channels
WholesalerManufacturer ConsumerRetailerAgent
Wholesaler Retailer ConsumerManufacturer
Retailer ConsumerManufacturer
ConsumerManufacturer
Manufacturers/ Producers
Farmers
Dairy Cooperative
Societies (9000)
Chilling Centres
Dairies (13)
Milk Distribution Network - DairyProduct Distribution
network-dairy
Depots-4
Wholesalers-150
Retailers-16000
transport cum
distributor
Agents(Retailers)
ParlorsAgents
CONSUMERSHOTELS/
CATERERS
Milk Procurement
1990 1995 2000 2005 2010 (Projected)0
5
10
15
20
25
30
35
40
45
9.511.35
18.02
29.79
40.85
Avg Per Day (in LKPD)
Source: www.kmfnandini.coop
Wholesalers
• B2B concept• Visit to METRO Cash & Carry• Delivery in the morning (2am) from KMF.• A total of 15000 liters is delivered everyday
and at both the centers each.• Sent to hotels and restaurants.• Cold storage provided that ensures an
increased shelf life.• No issue of out of stocks.• Own brand Aro
Retailers
• Departmental Stores
• Dairy Parlors
• Kirana Shops
• Local Milkman
CONCLUSION