ANGELA MCROBBIE THEORY

ANGELA MCROBBIE• Angela was born in 1951 in the UK• She is a British cultural Theorist • She did her post graduate degree

at the University of Birmingham• She then went onto teach in

London then to teach at Loughborough University

• She is now currently is a Professor of Communication at Goldsmiths, University of London.

• Her media theory is well known one.

THE THEORY Angela McRobbie did most of her research into the magazine industry and the contents of magazines. She mainly looks at the way in which gender roles are represented within different within media. So what does the media say that males and females do. She ultimately feels that the media by doing this influences us as humans into what we should and should not do. So they “socialize” us into our gender roles. This suggests that humans behave like they do because of what the media tells them to how to behave and what to do with their lives.

HOW MEN ARE PORTRAYED IN THE MEDIA

She believes that in most media texts; men are portrayed by the following:

• Masculine• Aggressive• Powerful• Etc..

So basically saying media portray them in an extreme stereotypical manner:

HOW WOMEN ARE PORTRAYED IN THE MEDIA

She believes that in most media texts; women are portrayed by the following:

• Weak• Subservient to men • Traditional roles (mother, nurse)• Etc…

So basically saying media portray them in an extreme stereotypical manner:

CONTROVERSY McRobbie however does accept that within some media text, women are shown in more powerful sexual roles and she suggests this could be a good thing. This is where controversy aroused as other feminists argue as they believe that that the suggestion is demeaning to women. However Angela McRobbie believes that some representations empower women as sexually powerful.