Some Numbers@jasonNmark (Two “N”s)

Daily GrossApple $5.1m dailyGoogle Play $1.1m daily

source: http://bit.ly/1aYYfFR

700%Annual increase in Google in-app purchasing revenue

source: http://bit.ly/Y6hzLp

76%Of iOS revenue is through in-app purchases

source: http://bit.ly/XkfT6c

“You’re also about to see available microtransactions skyrocket.”

- Gears of War creator Cliff Bleszinski.

source: http://bit.ly/19jOByG

source: http://tnw.co/11nW6yk

“Transactional revenue generated by the Xbox ecosystem in fact is greater than subscription revenue.”

- Microsoft Investor Relations

Top Grossing Apps

source: http://bit.ly/Y6hzLp

vs.

source: http://goo.gl/oWZF2

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VERY smart model