140321 android bazaar and conference (sharing)
DESCRIPTION
Android Bazaar and Conference 2014 で発表した「Let's Go Global with your mobile application」的なスライドです。多分これだけ見てもワケ分からないと思います。TRANSCRIPT
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I went to…
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↑ Number of Japanese exhibiters!!
Awesome speakers →
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Then I went to…
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Where are Japanese?
Even though Japan is “mobile” country,
Ready to Go Global?
Tatsuo Sakamoto
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What is your ?
• Fairly known developer in Japan? • Go back to a large company? • World-wide superstar?
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“Whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” –Steve Jobs
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Why “global market” looks scary?
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Lack of information Lack of experience
It is just
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Share
Try
Learn
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3 thing to care
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Creation
Promotion Monetization
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Creation
ü Simple § make everyone understand § minimum words § no cultural context
ü Emotion § curiosity § frustration § amusement § desire
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Promotion
ü Platform § OS / Tablet
ü Language § description / icon / image
ü Test § Canada, AU, North Europe § South East Asia
ü Social § SNS § video sites
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Monetization
ü Spend minimum time
ü Understand the users
ü Choose right solution
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Automate your operation
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Maximize in-app purchase & ad revenue with single interstitial ad unit
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Ad monetization and user analysis with single SDK and interface
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Tatsuo Sakamoto
Thank you!