MARKETING PLAN FOR ANDROID

APP

APNI SHOPPING

Marketing Plan • Executive Summary• Situation Analysis• Implementation• Goal• Tactics• Strategy

EXECUTIVE SUMMARY

PROBLEMS• Too Crowded• Stores play music at ungodly levels.• The salespeople do not leave you alone.• The mannequins are actually the stuff of

nightmares.• You have to deal with tweens who think

they are clever.

APNI SHOPPINGShopping is done mainly for satisfaction order to fulfil the needs and desires of customers. And here marketing is all about meeting needs profitably .So we can conclude that Apni Shopping is all about providing satisfaction to the consumers to make them feel personalized which would be helpful in retaining the customers , and establishing long term relationships and brand trust.

SITUATION ANALYSIS

OVERVIEW OF MARKET

A Market is a socially made system which let the purchaser and the seller to invent various information and accomplish an exchange of commodity and service. It can also be termed as a place where goods trading takes place . A Market overview is very important to understand the concept of market.

IMPLEMENTATION

TO THOSE WHO LOVE SHOPPING OR WHO

NEED SHOPPING LADIES LOVE TO SHOPWomen's shopping is often crudely explained as “FEMALE DRIVE”. Once ready to wear became widely available ,department stores began to promote an increasingly extravagant and widespread demand for new clothes, cosmetics and other personal products.

GOAL

Various Goals are there……

Success Profit Customer Satisfaction Fulfill society needs Providing quality products Reasonable price

TACTICS

We have to remember that shops will try to trick us

into thinking we are getting something for less money when we are not . It is their job to make money

and its your job to stop them making money.

STRATEGY

There is some points we need to

remember…. Building a customer and store led culture

and team. Generating sustainable sales momentum in

food. Empowering our portfolio businesses to

peruse strategies to deliver shareholder value.

COLLABORATORS

RETAIL STORESEXECUTIVES

THE COMPETITOR

Person which is rival against another . In

business , a company in same industry which offers

a similar product or service . The presence of one or more competitors can reduce the prices of

goods and services as companies attempt to gain

a larger market share.

PRODUCT Should be unique

Offers greater viability and flexibility Customer support

Fulfil all needs ad wants.

COMMUNICATION

1. SOCIAL MEDIA2. ADVERTISING3. HIRING SALES PERSON

THANK YOU

PROJECT SUBMITTED TO..PROF SAMEER MATHUR

IIM LUCKNOW

SUBMITTED BY….AADIT JAIN

SRM UNIVERSITY , INDIA