android app marketing plan

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Page 1: Android App Marketing Plan
Page 2: Android App Marketing Plan

Career Mate

Counsellor in your pocket

Page 3: Android App Marketing Plan

So, here’s the plan.

Page 4: Android App Marketing Plan

Executive Summary.

Situation analysis.

Goals.

Strategy.

Tactics.

Implementation.

Control.

Exhibit.

Page 5: Android App Marketing Plan
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It acknowledges you with various different career

options with details.

Gives

preparation

tips and

provides ever

y short detai

l related to ever

y career

option..

Page 7: Android App Marketing Plan

Aims to solve all your career related problems and provide you with everything at one single platform.

It further inspires through daily success and hardwork quotes

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•The app detects your location and shows a list of all the coaching centers associated with the career option you choose.

•It also provides you with career advice and will solve all of your query.

•it also shows the list of colleges all over the world for the career option you chose and displays everything according to its rank.

•It also gives free tips and ways for self study

•it illustrates stories highlighting their struggle of famous people successful in that stream

Objectives.

MAHE
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•Company Overview•Market Overview•Target Customers

Page 13: Android App Marketing Plan

Company Overview

Strong Customer demand

Customer relationship

management practices

Diverse content and

reliable sources

Page 14: Android App Marketing Plan

Potential Customers

School Students

college students

young professionals

others

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Mainly school

students and college

students.

Can be a helping

hand to parents.

Target Customers :

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Career

Planning.3StepProcess

Assess Yourself

Explore Career Options

Set Career Goals

Page 18: Android App Marketing Plan

LEADER CHALLENGER NICHER

MARKET POSITIONING

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1 lac Downloads this year.

Monthly Revenue $50,000.

Market share value $50.

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THREATS.

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THREATS

• LOT OF APPS IN THE SAME INDUSTRY.• COMPETITORS LIKE MIXBIT JUMPCAM.• NEW ENTRANTS.

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This presentation was created by Tejas Shetty as a part of a assignment given by Prof . Sameer Mathur during the 2017 internship.

Tejas Shetty Prof Mathur