andrey gabisov - building an agency in us

© 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedNEW YORK | ST. PETERSBURG | MOSCOW

BUILDING AN AGENCY IN THE US

SCHASTYE OVERVIEW

OVERVIEW

IKRA AUGUST 2014 PRODUCTION

SCHASTYE OVERVIEWIKRA AUGUST 2014 PRODUCTION

MARKETING RESTAURANTS

FOR FOUR YEARS, THE NEW YORK OFFICE HAS BEEN A BRIDGE TO US MARKETS BOTH FOR FOREIGN AND LOCAL BRANDS PROVIDING THEM WITH BOTH STRATEGY AND CREATIVE IDEAS, AS WELL AS EXECUTION.

Global Point Agency

© 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA

INC. is prohibited.

WE ARE AN INTERNATIONAL FULL SERVICE AGENCY WITH 12 YEARS OF MARKET SUCCESS.



CLIENTS PROCESSTEAMPRODUCT


SERVICES'

DIGITAL'SERVICES'CREATIVE'SERVICES'

SERVICES'

Advertising Graphic Design

Creative Direction Art Direction

Logo Development Illustrations

Interactive Design Print Design

Brand Development Positioning

Naming Creative

Brand Identity Planning

SEARCH'

Reputation management

Content creation/management

Brand compliance Influencer outreach Community building

Social display/retargeting

Reporting and analytics

Account moderation and management

Blogging

SOCIAL'MEDIA' PRODUCTION' EMAIL'MARKETING' DISPLAY'

SERVICES'

SEO Keyword research Content creation &

optimization Link Analysis

Local/Geo-search Mobile programs

International tracking

Campaign Management

SERVICES'PAID SEARCH

Affiliated marketing Search retargeting

Websites Mobile applications

Mobile and responsive websites

Ecommerce Websites audits

Game development Video and

commercials 3D graphics

Flash development Banners

CRM systems Photo shootings

Program development

Software set-up Database

development Lead generation

Media planning Media buying

Creative Display

retargeting

!

DIRECTIONS

SCHASTYE OVERVIEWFORECAST JULY 2014 INTERNAL

ALL IN ONE SHOP

PRODUCTS FOR INDUSTRIES

VENDOR FOR BIG AGENCIES

INNOVATIONS LAB


CLIENTS. WHERE TO GET THEM?

WoF1

2

3

4

DIGITAL (databases, search, email marketing)

NEW BUSINESS

NETWORKING

SCHASTYE OVERVIEW

TRUE

DIRECT

MORE PROFESSIONAL

KNOW WHAT THEY WANT

ALWAYS LOOKING FOR

OPPORTUNITIES

CAN’T DECIDE

WORK MORE AND HARDER

!

WRONG

HONEST

PAY IN TIME


!

AMERICANS

SCHASTYE OVERVIEW

PROCESS



KEY PROBLEMS

LACK OF KNOWLEDGE1

2

3

4

LACK OF COMMUNICATIONS

WRONG EXPECTATIONS

CULTURAL DIFFERENCES


IS THIS THE SOLUTION?


NO.


It is not the tool or process guide that delivers positive project experience

for the client.

leadership is the key


!DESCRIBE PROCESS BEFORE THE START !CREATE AND SHARE

UNDERSTANDING ON DELIVERABLES !

ALWAYS LOOK HOW TO IMPROVE

LEAD THE VISION

!!STRATEGY FOR

SETTING EXPECTATIONS !

ALWAYS DO AS YOU’VE DESCRIBED

ESTABLISH TRUST

!!!ALWAYS BE THE FIRST TO INITIATE DIFFICULT

CONVERSATIONS !

SPEAK DIRECTLY

!!KNOW ALL

STAKEHOLDERS WEAKNESSES !

LEARN HOW TO ELIMINATE THEM

MOTIVATE & COACH

PROACTIVE LEADERSHIP

SCHASTYE OVERVIEW

IMPROVE YOURSELF



PLEASE TAKE A PEN AND PIECE OF PAPER

DON’T KNOW0

1

2

3

KNOW FUNDAMENTAL BASICS

STRONG INTERMEDIATE LEVEL

ADVANCED LEVEL

4 CAN TEACH PEOPLE


http://www.agencypost.com/top-20-skills-for-digital-project-managers/

TECHNICAL SKILLS

HTML/CSS1

2

3

4

FTP

Knowledge of Modern Technologies and Emerging Platforms

Knowledge of Content Management System

5 SEO



MANAGEMENT SKILLS 1

Analytics & Reporting1

2

3

4

Keynote/PowerPoint

Presentation Skills

Marketing Speak and Technology Lingo



MANAGEMENT SKILLS 2

An Eye for Detail5

6

7

8

Organization

Understanding of Formal Project Management Methodologies

Vendor relationships and strategic partnerships



MANAGEMENT SKILLS 3

Negotiation Skills9

10 Fiscal Responsibility

Positive Outlook11



CONTENT

Content writing and editing skills1

2

3

4

Information Architecture

Social Media

Photo Editing Skills

NEW YORK | ST. PETERSBURG | MOSCOW

THANK YOU

| CREATE & COMMUNICATE |

for any questions: fb.com/gabisov

http://fb.com/gabisov

andrey gabisov - building an agency in us

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