anatomy of disruption by david quimby at productcamp twin cities 2015
TRANSCRIPT
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Anatomy of Disruption
© 2015 Virtual Coast Associates, Inc.
Systematic Innovation and Product Development
David Quimby
11/7/2015
“Anatomy of Disruption”
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What is Systematic Innovation?
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
Doug Engelbart didn't "invent" the mouse –he "discovered" it.
A. The actual invention of the mouse was the result of analyzing the various characteristics of other pointing / input devices. Much as the Periodic Table of the Elements has characteristics that define groups along rows and columns, we laid out a grid of existing devices. And just as the periodic table’s rules have led to the discovery of certain previously unknown elements, this grid ultimately defined the desirable characteristics of a device that didn’t exist. That device was the mouse.
Q. How did you happen to invent the mouse? Did you simplywake up one day and say, “today I shall invent the mouse”?
3© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
What is Systematic Innovation?
4© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
What is Systematic Innovation?
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What is Systematic Innovation?
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
Identifying patterns of design and innovation that are common to various contexts
And applying them within a product category…
Or even across product categories…
Is a cognitive strategy that enjoys an advantage over handling each creative opportunity as new and unrelated to past ideation
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What is Systematic Innovation?
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
low quantity high quantity
systematic
random
7© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
1975: quantifying creativity = a large flow of ideas
increase in flow increase in quality
2015: quantifying creativity = original ideas
original ideas result from organized thinking and structured processes vs. random generation
organized thinking “low stimuli”, unencumbered by a large flow of ideas
Quantity vs. QualityThe Creativity Debate
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Quantity vs. Quality
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
low quantity high quantity
ordinary
original 2015
1975
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A Palette of Systematic Techniques
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
TRIZGenrich Altshuller
Systematic Inventive Thinking
(SIT)Ginadi Filkovsky
MorphologicalAnalysisFritz Zwicky
TheAdjacent Possible
Stuart Kauffman
Lateral ThinkingEdward De Bono
Design PatternsChristopher Alexander
Idealized Design /Interactive Planning
Russell Ackoff
Integrative Thinking
Graham Douglas /Roger Martin
A Core Theory of TechnologyRias Van Wyk
Integral Theory /A Theory of Everything
Ken Wilber
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A Palette of Systematic Techniques
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
A pattern of patterns?
Is there a pattern among various "systematic" / structured innovation techniques... Can we explore the various perspectives...Identify commonalities / intersections...Discern a pattern in the pattern-recognition / pattern-generation approaches?
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A Palette of Systematic Techniques
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
A pattern of patterns?
Is there a pattern among various "systematic" / structured innovation techniques... Can we explore the various perspectives...Identify commonalities / intersections...Discern a pattern in the pattern-recognition / pattern-generation approaches?
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A Case Study in the User Experience Domain“UX Ubiquity”
© 2015 Virtual Coast Associates, Inc.“Anatomy of Disruption”
relatively
largerelatively
longrelatively
infrequent fixed
smaller shorter more frequent fixed
smaller shorter more frequent fixed
smaller shorter more frequent variable
interactionarea
interactioninterval
interactionfrequency
interactionproximity
laptopcomputer
tabletcomputer
smartphone
smartwatch