analytic roadmap customer overview - 2015 tug final-drs
TRANSCRIPT
Building a Data Strategy via an Analytic Roadmap
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• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
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• Are we using technology to transform our business, or are we just adding bells-and-whistles to existing processes?
• Do our systems align to our business model and do they provide the right level of insight and knowledge?
Source: Wall Street JournalJeanne Ross and Peter WeillApril 25, 2011
Reuse data, technology
and business processes
when implementing new systems
Permit local initiatives to “reinvent
the wheel.”
DO DON’T
The Challenge – How to leverage technology for business value
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1. We have data, lots of data, and it’s pervasive. Departments often produce different results from the “same” data, causing reconciliation nightmares
2. Business is rapidly changing. We need to address new challenges without sacrificing support of our operational needs
3. IT and the business seem to have different priorities and expectations
The Challenge - What We Hear From Our Customers
5© 2014 Teradata
The Challenge - What We Hear From Our Customers
What if you had a roadmap that describes a set of integrated initiatives aligned to your strategic and operational business priorities?
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A consulting service to develop a customized roadmap that enables and supports our client’s business priorities
Executive Summary …………
Background ….……....
Current State …………..
Future State ……………Analytic Roadmap Project Recommendations Project Sequencing Considerations .. Business Roadmap Projects ……… Information Roadmap Projects ……… Application Roadmap Projects …….. Enablement Roadmap Projects ……..
Findings and RecommendationsTable of Contents
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15 15 17 19 22 25
Delivered in an 8-10 week time frame by our most experienced professionals
• Integrates proven services• Supported by the Analytic
Architecture framework• Considers the full range of
Teradata capabilities• Demonstrates Teradata’s
Thought Leadership
Customized Roadmap
Analytic Roadmap Service – At a Glance
7© 2014 Teradata
Value for the Customer - Why develop an Analytic Roadmap …
Evaluate data from a broader, more strategic perspective
Planned path of initiatives that drive business needs
Provides for quick wins and long-term strategic opportunities
Aligns Business and IT as a partnership
Delivers incremental value with mitigated risk
Coordinates activities across business functions and capabilities
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• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
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The Framework provides a
holistic structure and
basis for Teradata’s Analytic
Architecture Approach
From … Via … To
Context
Level of Definition
Enable
As Architecture is designed and
planned, enablement
factors are also considered that cross the BIAS
slices
Business-Driven Analytic Architecture (The Cube)
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Architecture Context
Comments
Business Architecture
• Defines organizational business model, structures, missions, goals, processes
• Business fundamentals are vital for organizational success
Information Architecture
• Identifies data to support the Business View
• Includes calculations and rules• Typically includes logical/physical data
models• Data is worked on by applications, used
by business
Application Architecture
• Application functions and needs• Applications execute the functional side
of the business architecture
Systems Architecture
• The part IT cares about most • Easiest to get wrong when we do not
concentrate on the other aspects of architecture first!
Architectural ingredients for success
Enablement: Governance and capability readiness
Program Planning: Expertise and Oversight
Enable
BIAS + Enablement & Program Planning
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Our Analytic Roadmap Approach Produces a roadmap tying business
priorities to technology initiatives Leverages Teradata architectural principles
to define and evaluate initiatives Consists of 4 major architecture
components (Business, Information, Application, and Systems) wrapped by Enablement and Program Planning considerations
Leverages our architecture design principles so that each recommended initiative tiesto both your priorities and our analyticbest practices
Teradata Architecture Best Practices Delivery Components Overview
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Business Information Application System
Program Planning
Enablement
Translate the roadmap into a program plan
Business Information Application System
Identify business goals and initiatives (to drive everything else)
Identify data needed for business initiatives
Identify applications to make use of the data
Identify infrastructure needed to leverage data and support applications
Identify actions needed to prepare or mature the organization
Prepare & Plan
Gather & Align
Evaluate & Recommend
Refine & Confirm
Analytic Roadmap Service - Activities within the B, I, A, & S contexts
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Business Information Application System
Program Planning
Enablement
1. Opportunity Identification – What are the significant business improvement opportunities?
2. Current State Analysis - What information and tools enable these initiatives? How do these enable or limit the business today?
3. Improvement Opportunity/Future State Analysis – What can be done to enable and improve targeted business priorities?
4. Roadmap for Improvement – What are the recommendations? What are the interdependencies of the recommendations and how are they related to the business priorities? What are the targeted benefits and resources?
Value:• Set Priorities & Focus • Gain Consensus • Identify Design Implications and Inter-dependencies
• Improve Business-IT alignment• Exploit effectiveness of Existing Investments
Prepare & Plan
Gather & Align
Evaluate & Recommend
Refine & Confirm
Gain the Answers You Need Prepare and Plan
Gather and Align
Evaluate and Recommend
Refine and Confirm
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Delivering the Analytic Roadmap - An Example Timeline
Activities 1 2 3 4 5 6 7
Confirm scope, approach, deliverables
B I A S
Program Planning
Enablement
Refine & Confirm
Evaluate & Recommend
Gather & Align
Prepare & Plan
Confirm core team
Align vision, objectives, timeline
Review client documentation
Understand initiatives/projects
Facilitate meetings to validate roadmap project recommendations
Establish priorities/timing/dependenciesDraft roadmap/recommendations
Review drafts with key stakeholders
Deliver Analytic Roadmap &Executive Summary
Meet with IT and Business personnel
8 9 10
15© 2014 Teradata
Analytic Roadmap - What is delivered
Customized Roadmap: A graphic of recommended projects with timing and interdependencies
Business
Information
Application
System
Prepare and Plan
Gather and Align
Evaluate and Recommend
Refine and Confirm
Program Planning
Enablement
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Q4 Q1 Q2 Q3 Q4
2015
Business Initiatives
Information
Systems
Enablement (Governance and Readiness)
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Legend
StatusReview
SteeringCommittee
Source and load Item, Orders, Shipments
Update Inventory and Demand Forecast loads
Source and load Procurement Data
Build out Treasury; Transportation Model
Projects that deploy data
Marketing Excellence
Finance Optimization Logistics - Visibility
Business drivers
Applications Marketing Analysis
Customer Forecasting
Demand Triggers
Trade Promotion Enhancement
Integrated Margin Management
Projects that deliver apps
Develop BICC Deployment Plan and Standards
Establish Arch. Roles & Council (IA, DI, DA, BI Architects)
EDM phase 1 EDM phase 2 (DQ & Metadata)
BICC Development (BI Delivery; DM)
BICC Growth and Sustainment
Projects that deploy
capability
BI Platform ConsolidationBusiness Objects SP5
upgrade
ERP Data Services Platform Reclamation
Sunset BU 1- Marketing Data MartBO Visual Intelligence Marketing Data Mart
Consolidation
Projects that deploy
technology
The Roadmap in Layers
17© 2014 Teradata
Analytic Roadmap Service - DeliverablesA customized Analytic Roadmap that enables & supports our clients’ business priorities
Customized Roadmap Findings & Recommendations
Executive Presentation Example Recommendations
Findings and RecommendationsTable of Contents
Executive Summary
Background
Business Initiatives
Information Projects
Application Projects
Systems Projects
Enablement Projects
Getting Started
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Customer
– Executive Sponsorship- Agree on Scope of Effort- Confirm Timeline - Confirm targeted deliverables
– Project Management (Limited) - Identify key stakeholders - Assist with Interview and Workshop Scheduling - Assist with Attendee Participation - Facilities
– Access to Subject Matter Experts & Associated Documentation - 1-2 Hour Interviews by Area - Review of Meeting Notes & Content for Accuracy- Participation in Prioritization Workshop (Half Day)
© 2014 Teradata
Key Responsibilities - Example
Teradata
– Research, interview and workshop content & facilitation
– Project Management - Teradata team management- Coordination with Sponsor and key stakeholders
– Workshop Facilitation and Findings
– Analysis and Recommendation documentation
– Subject Matter Expertise– Presentation to Customer
Management
19© 2014 Teradata
Analytic Roadmap Service – Summary
Defines targeted business priorities
Addresses full range of potential analytic solutions
Focuses efforts on those initiatives that will impact business
Increases effectiveness of existing investments
Aligns business and IT to a shared vision and plan
Leverages Teradata best practices, experience, and thought leadership
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• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
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21© 2014 Teradata
Architecting Success
Business-driven approach
Investment protection
Consistent, timely, cost-effective delivery
Helps exploit all forms of data analytics
Application of technology to your operational, analytical, and informational business needs is critical
Lower risk based on best-practices
22© 2014 Teradata
The Teradata DifferenceVision of business priority driving technology solutionsUnderstandingWe know how to leverage data to maximize business valueUnique ValueOur technology and platform family enablehigh performing solutions
Teradata Consulting ServicesYour Partner to drive Business Value from Technology Solutions
Teradata Industry Logical Models
Teradata Enterprise Reference Architecture
Teradata Reference Information Architecture
Teradata Solution Methodology
