analysis of investment decisions karvy.doc
TRANSCRIPT
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ANALYSIS OF INVESTMENT DECISIONS
SubmittedBy
T.DINESH
(HT.NO. 011060128)
Project submitted in !rti!" #u"#i""ment #or t$e !%!rd o# de&ree o#
' STE O* +,SINESS D'INIST TION
+-
I E/ N ND S HOO O* P ST,DIESOS' NI ,NI E SIT3
2006 - 2008
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DE TION
I he eby de!"# e th#t thi$ % &'e!t e%& t tit"edN 3SIS O* IN EST'ENT DE ISIONS
$ubmitted by me t& the De%# tme(t &) I E/ N ND S HOO O* POST D, TE
ST,DIES i$ # b&(#)ide *& + u(de t#+e( by me #(d it i$ (&t $ubmitted t& #(y &the ,(i e $ity
& I($tituti&( )& the #*# d &) #(y de. ee di%"&m# / !e ti)i!#te & %ub"i$hed #(y time be)& e
T .DINESH
2
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ABST ACT
The % &'e!t ANANLYSIS OF INVESTMENT O3TIONS4 .i e$ the b ie) ide# e.# di(. the
# i&u$ i( e$tme(t &%ti&($ th#t # e % e #i"i(. i( the )i(#(!i#" m# +et$ i( I(di# 5ith "&t$ &)
i( e$tme(t &%ti&($ "i+e b#(+$ Fi7ed De%&$it$ & e (me(t b&(d$ $t&!+ m# +et e#" e$t#te
.&"d #(d mutu#" )u(d$ the !&mm&( i( e$t& e(d$ u% m& e !&()u$ed th#( e e E#!h #(d e e y
i( e$tme(t &%ti&( h#$ it$ &*( me it$ #(d deme it$ Thi$ % &'e!t I h# e di$!u$$ed #b&ut )e*
i( e$tme(t &%ti&($ # #i"#b"e
A(y i( e$t& be)& e i( e$ti(. $h&u"d t#+e i(t& !&($ide #ti&( t#e $#)ety "i9uidity etu ($
e(t y/e7it b# ie $ #(d t#7 e))i!ie(!y %# #mete $ 5e (eed t& e #"u#te e#!h i( e$tme(t &%ti&( &(
the #b& e-me(ti&(ed b#$i$ #(d the( i( e$t m&(ey T&d#y i( e$t& )#!e$ t&& mu!h !&()u$i&( i(
#(#"y:i(. the # i&u$ i( e$tme(t &%ti&($ # #i"#b"e #(d the( $e"e!ti(. the be$t $uit#b"e &(e I( the
% e$e(t % &'e!t i( e$tme(t &%ti&($ # e !&m%# ed &( the b#$i$ &) etu ($ #$ *e"" #$ &( the
%# #mete $ "i+e $#)ety "i9uidity te m h&"di(. et! thu$ #$$i$ti(. the i( e$t& #$ # .uide )&
i( e$tme(t %u %&$e
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AC
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TABLE OF CONTENETS
CONTENTS 3A E NO
Li$t &) t#b"e$ 6
Li$t &) Fi.u e$ ?
C=A3TE -1
1 INT OD,CTION 8
2 OB@ECTIVE OF T=E ST,DY
; MET=ODOLO Y 10
> LIMITATIONS OF T=E ST,DY 11
C=A3TE -2
INT OD,CTION TO INVESTMENT DECISIONS 12
6 TY3ES OF INVESTMENT OF O3TIONS 1;
C=A3TE -;
? ALL ABO,T E ,ITY INVESTMENT 1
8 ALL ABO,T BONDS INVESTMENT 21
ALL ABO,T OLD INVESTMENT 2?
10 ALL ABO,T M,T,ALF,ND INVESTMENT ;1
11 ALL ABO,T EAL ESTATE INVESTMENT ;?
12 ALL ABO,T LIFE INS, ANCE INVESTMENT >1C=A3TE ->
1; 3E FO MANCE ANALYSIS OF ET, NS >?
C=A3TE -
1> FINDIN S OF T=E ST,DY ?
1 CONCL,SION 62
16 BIBLIO A3=Y 6>
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LIST OF TABLES
TABLE 3A E NO
1 B&(d #ti(. 2;
2 A$$et id
; 3# #mete $ T#b"e 61
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LIST OF FI , ESFI , ES 3A E NO
1 Se($e7 Ch# t >?
2 BSE 100 Ch# t >8
; BSE 200 Ch# t >
> BSE 00 Ch# t 0
&"d Ch# t 1
6 E9uity T#7 S# i(. Ch# t 2
? E9uity B#"#(!ed Ch# t ;
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INT OD,CTION TO INVESTMENTS
The e # e m#(y di))e e(t de)i(iti&($ &) *h#t i( e$tme(t #(d i( e$ti(. #!tu#""y me#($ O(e &)
the $im%"e$t *#y$ &) de$! ibi(. it i$ u$i(. y&u m&(ey t& t y #(d m#+e m& e m&(ey Thi$ !#(
h#%%e( i( m#(y di))e e(t *#y$
A"" i( e$t& $ # e di))e e(t The !&mm&( )#!t& i$ th#t y&u *&u"d "i+e t& i( e$t m&(ey t& #im t&
m#+e it . &* & t& e!ei e # e.u"# i(!&me ) &m it 5e *&u"d "i+e t& $h&* y&u th#t !h&&$i(. the
m&$t $uit#b"e i( e$tme(t )& y&u d&e$ (&t (eed t& be di))i!u"t A"" y&u (eed i$ the i.ht he"%
#"&(. the *#y
The #!t !&mmitti(. m&(ey & !#%it#" t& #( e(de# & *ith the e7%e!t#ti&( &) &bt#i(i(. #(#dditi&(#" i(!&me & % &)it i$ +(&*( #$ i( e$tme(t I( e$ti(. me#($ %utti(. y&u m&(ey t& *& +
)& y&u
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OB@ECTIVE OF T=E ST,DY
The % im# y &b'e!ti e &) the % &'e!t i$ t& m#+e #( #(#"y$i$ &) # i&u$ i( e$tme(t de!i$i&( The
#im i$ t& !&m%# e the etu ($ .i e( by # i&u$ i( e$tme(t de!i$i&( T& !#te the di))e e(t (eed$
&) i( e$t& the$e &%ti&($ # e #"$& !&m%# ed &( the b#$i$ &) # i&u$ %# #mete $ "i+e $#)e
"i9uidity i$+ e(t y/e7it b# ie $ et!
The % &'e!t *& + *#$ u(de t#+e( i( & de t& h# e # e#$&(#b"e u(de $t#(di(. #b&ut the
i( e$tme(t i(du$t y The % &'e!t *& + i(!"ude$ +(&*i(. #b&ut the i( e$tme(t DECISIONS "i+e
e9uity b&(d e#" e$t#te .&"d #(d mutu#" )u(d A"" i( e$tme(t DECISIONS # e di$!u$$ed *ith
thei ty%e$ *& +i(.$ #(d etu ($
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MET=ODOLO Y
E9uitie$ B&(d$ e#" E$t#te &"d Mutu#" Fu(d$ #(d Li)e I($u #(!e *e e ide(ti)ied #$ m#'&
ty%e$ &) i( e$tme(t de!i$i&(
The % im# y d#t# )& the % &'e!t e.# di(. i( e$tme(t #(d # i&u$ i( e$tme(t DECISIONS *e e
!&""e!ted th &u.h i(te #!ti&($ h#d *ith M #.hu(#dh Si
The $e!&(d# y d#te )& the % &'e!t e.# di(. i( e$tme(t #(d # i&u$ i( e$tme(t DECISIONS
*e e !&""e!ted ) &m *eb$ite$ te7tb&&+$ #(d m#.#:i(e$
The( the # e #.e$ &) etu ($ & e # %e i&d &) ye# $ # e !&($ide ed )& the %u %&$e &
!&m%# i$&( &) i( e$tme(t &%ti&($ The( ! iti!#" #(#"y$i$ i$ m#de &( !e t#i( %# #mete $ "i+e
etu ($ $#)ety "i9uidity et! i i(. *ei.ht#.e t& the di))e e(t ty%e &) (eed$ &) the i( e$t& $ #(d
the( mu"ti%"yi(. the $#me *ith the #"ue$ #$$i.(ed d&e$ thi$
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LIMITATIONS OF T=E ST,DY
The $tudy *#$ "imited t& &("y $i7 i( e$tme(t &%ti&($
M&$t &) the i()& m#ti&( !&""e!ted i$ $e!&(d# y d#t#
The d#t# i$ !&m%# ed #(d #(#"y:ed &( the b#$i$ &) %e )& m#(!e &) the i( e$tme(t &%ti&($
& e the %#$t )i e ye# $
5hi"e !&($ide i(. the etu ($ ) &m mutu#" )u(d$ &("y t&% %e )& mi(. $!heme$ *e e
#(#"y:ed
It *#$ e y di))i!u"t t& &bt#i( the d#te e.# di(. the etu ($ yie"ded by e#" e$t#te #(d
he(!e # e #.e$ *e e t#+e(
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INVESTMENT DECISIONS
I(t &du!ti&(
The$e d#y$ #"m&$t e e y&(e i$ i( e$ti(. i( $&methi(. e e( i) it $ # $# i(.$ #!!&u(t #t the "&!#"
b#(+ & # !he!+i(. #!!&u(t the e# ($ i(te e$t & the h&me they b&u.ht t& "i e i(
=&*e e m#(y %e&%"e # e & e *he"med *he( they bei(. t& !&($ide the !&(!e%t &) i( e$ti(.
"et #"&(e the "#u(d y "i$t &) !h&i!e$ )& i( e$tme(t ehi!"e$ E e( th&u.h it m#y $eem the
e e y&(e #(d thei b &the $ +(&*$ e7#!t"y *h& *h#t #(d *he( t& i( e$t i( $& they !#( m#+e
+i""i(. %"e#$e d&( t be )&&"ed M#'& itie$ &) i( e$t& ty%i!#""y 'um% &( the "#te$t i( e$tme(t
b#(d*#.&( #(d % &b#b"y d&( t +(&* #$ mu!h #b&ut *h#t $ &ut the e #$ y&u thi(+
Be)& e y&u !#( !&()ide(t"y !h&&$e #( i( e$tme(t %#th th#t *i"" he"% y&u #!hie e y&u %e $&(#"
."$ #(d &b'e!ti e$ it $ it#""y im%& t#(t th#t y&u u(de $t#(d the b#$i!$ #b&ut the ty%e$ &)
i( e$tme(t$ # #i"#b"e
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TY3ES OF INVESTMENT O3TIONS
A b ie) % e ie* &) di))e e(t i( e$tme(t &%ti&($ i$ .i e( be"&*G
E9uitie$G I( e$tme(t i( $h# e$ &) !&m%#(ie$ i$ i( e$ti(. i( e9uitie$
St&!+$ !#( be b &u.ht/$&"d ) &m the e7!h#(.e$ H$e!&(d# y m# +et & i# I3O $ J I(iti#" 3ub"i!
O))e i(.$ H% im# y m# +et St&!+$ # e the be$t "&(.-te m i( e$tme(t &%ti&($ *he ei( the m# +et
&"#ti"ity #(d the e$u"t#(t i$+ &) "&$$e$ i) .i e( e(&u.h time # e miti.#ted by the .e(e #"
u%*# d m&me(tum &) the e!&(&my The e # e t*& $t e#m$ &) e e(ue .e(e #ti&( ) &m thi$ ) &m
&) i( e$tme(t
1 Di ide(dG 3e i&di! %#yme(t$ m#de &ut &) the !&m%#(y $ % &)it$ # e te med #$ di ide(d$
2 &*thG The % i!e &) the $t&!+ #%% e!i#te$ !&mme($u #te t& the . &*th %&$ted by the!&m%#(y e$u"ti(. i( !#%it#" #%% e!i#ti&(
O( #( # e #.e #( i( e$tme(t i( e9uitie$ i( I(di# h#$ # etu ( &) 2 K &&d %& t)&"i&
m#(#.eme(t % e!i$e timi(. m#y e($u e # etu ( &) >0K & m& e 3i!+i(. the i.ht $t&!+ #t the
i.ht time *&u"d .u# #(tee th#t y&u !#%it#" .#i($ i e . &*th i( m# +et #"ue &) $t&!+
%&$$e$$i&($ *i"" i$e
B&(d$G It i$ # )i7ed i(!&me Hdebt i($t ume(t i$$ued )& # %e i&d &) m& e th#( &(e ye# *ith the %u %&$e &) #i$i(. !#%it#" The !e(t #" & $t#te .& e (me(t !& %& #ti&($ #(d $imi"# i($tituti&($
$e"" b&(d$ A b&(d i$ .e(e #""y # % &mi$e t& e%#y the % i(!i%#" #"&(. *ith )i7ed #te &) i(te e$t
&( # $%e!i)ied d#te !#""ed #$ the m#tu ity d#te Othe )i7ed i(!&me i($t ume(t$ i(!"ude b#(+
de%&$it$ debe(tu e$ % e)e e(!e $h# e$ et!
The # e #.e #te &) etu ( &( b&(d #(d $e!u itie$ i( I(di# h#$ bee( # &u(d 10-1;K % #
Mutu#" Fu(dG The$e # e &%e( #(d !"&$e-e(ded )u(d$ &%e #ted by #( i( e$tme(t !&m%#(y
*hi!h #i$e$ m&(ey ) &m the %ub"i! #(d i( e$t$ i( # . &u% &) #$$et$ i( #!!& d#(!e *ith # $t#ted
$et &) &b'e!ti e$ It i$ # $ub$titute )& th&$e *h& # e u(#b"e t& i( e$t di e!t"y i( e9uitie$ & debt
be!#u$e &) e$&u !e time & +(&*"ed.e !&($t #i(t$ Be(e)it$ i(!"ude di e $i)i!#ti&( #(d
% &)e$$i&(#" m&(ey m#(#.eme(t Sh# e$ # e i$$ued #(d edeemed &( dem#(d b#$ed &( the )u($
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(et #$$et #"ue *hi!h i$ dete mi(ed #t the e(d &) e#!h t #di(. $e$$i&( The # e #.e #te &)
etu ( #$ # !&mbi(#ti&( &) #"" mutu#" )u(d$ %ut t&.ethe i$ (&t )i7ed but i$ .e(e #""y m& e th#(
*h#t e# ( i$ )i7ed de%&$it$ =&*e e e#!h mutu#" )u(d *i"" h# e it$ &*( # e #.e #te &) etu (
b#$ed &( $e e #" $!heme$ th#t they h# e )"ted I( the e!e(t %#$t Mutu#" Fu($ h# e .i e( #
etu ( &) 18 J ; K
e#" E$t#teG F& the bu"+ &) i( e$t& $ the m&$t im%& t#(t #$$et i( thei %& t)&"i& i$ # e$ide(ti#
h&u$e I( #dditi&( t& # e$ide(ti#" h&u$e the m& e #))"ue(t i( e$t& $ # e "i+e"y t& be i(te e$ted i(
eithe #. i!u"tu #" "#(d & m#y be i( $emi-u b#( "#(d #(d the !&mme !i#" % &%e ty
3 e!i&u$ 3 &'e!t$G 3 e!i&u$ &b'e!t$ # e item$ th#t # e .e(e #""y $m#"" i( $i:e but hi.h"y#"u#b"e i( m&(et# y te m$ S&me im%& t#(t % e!i&u$ &b'e!t$ # e "i+e the .&"d $i" e % e!i&u
$t&(e$ #(d #"$& the u(i9ue # t &b'e!t$
Li)e i($u #(!e G I( b d $e($e "i)e i($u #(!e m#y be e ie*ed #$ #( i( e$tme(t I($u #(!e % emium$ e% e$e(t the $#! i)i!e #(d the #$$u ed the $um the be(e)it$ The im%& t#(t ty%e$ &)
i($u #(!e %&"i!ie$ i( I(di# # eG
E(d&*me(t #$$u #(!e %&"i!yM&(ey b#!+ %&"i!y
5h&"e "i)e %&"i!y
Te m #$$u #(!e %&"i!y
,(it-"i(+ed i($u #(!e %"#(
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ALL ABO,T E ,ITY INVESTMENT
St&!+$ # e i( e$tme(t$ th#t e% e$e(t &*(e $hi% --- & e9uity --- i( # !& %& #ti&( 5he( y&u buy
$t&!+$ y&u h# e #( &*(e $hi% $h# e --- h&*e e $m#"" --- i( th#t !& %& #ti&( #(d # e e(tit"ed t&
%# t &) th#t !& %& #ti&( $ e# (i(.$ #(d #$$et$ St&!+ i( e$t& $ --- !#""ed $h# eh&"de $ &
$t&!+h&"de $ --- m#+e m&(ey *he( the $t&!+ i(! e#$e$ i( #"ue & *he( the !&m%#(y the i$$ued
the $t&!+ %#y$ di ide(d$ & # %& ti&( &) it$ % &)it$ t& it$ $h# eh&"de $
S&me !&m%#(ie$ # e % i #te"y he"d *hi!h me#($ the $h# e$ # e # #i"#b"e t& # "imited (umbe &)
%e&%"e $u!h #$ the !&m%#(y $ )&u(de $ it$ em%"&yee$ #(d i( e$t& $ *h& )u(d it$ de e"&%me(t
Othe !&m%#(ie$ # e %ub"i!"y t #ded *hi!h me#($ thei $h# e$ # e # #i"#b"e t& #(y i( e$t& *h&
*#(t$ t& buy them
The I3OA !&m%#(y m#y de!ided t& $e"" $t&!+ t& the %ub"i! )& # (umbe &) e#$&($ $u!h #$ % & idi(.
"i9uidity )& it$ & i.i(#" i( e$t& & #i$i(. m&(ey The )i $t time # !&m%#(y i$$ue$ $t&!+ i$ the
i(iti#" %ub"i! &))e i(. HI3O #(d the !&m%#(y e!ei e$ the % &!eed$ ) &m th#t $#"e A)te th#t
$h# e$ &) the $t&!+ # e t e#ded & b &u.ht #(d $&"d &( the $e!u itie$ m# +et$ #m&(. i( e$t& $
but the !& %& #ti&( .et$ (& #dditi&(#" i(!&me The % i!e &) the $t&!+ m& e$ u% & d&*(
de%e(di(. &( h&* mu!h i( e$t& $ # e *i""i(. t& %#y )& itO!!#$i&(#""y # !&m%#(y *i"" i$$ue #dditi&(#" $h# e$ &) it$ $t&!+$ !#""ed # $e!&(d# y &))e i(. t&
#i$e #dditi&(#" !#%it#"
Ty%e$ O) St&!+$
5ith th&u$#(d$ &) di))e e(t $t&!+$ t #di(. &( , S #(d i(te (#ti&(#" $e!u itie$ m# +et$ the e # e
$t&!+$ t& $uit e e y i( e$t& #(d t& !&m%"eme(t e e y %& t)&"i&
F& e7#m%"e $&me $t&!+$ $t e$$ . &*th *hi"e &the $ % & ide i(!&me S&me $t&!+$ )"&u i$h
du i(. b&&m time *hi"e &the $ m#y he"% i($u"#te y&u %& t)&"i& $ #"ue #.#i($t tu bu"e(t &
de% e$$ed m# +et$ S&me $t&!+$ # e % i!ey *hi"e &the $ # e !&m%# #ti e"y i(e7%e($i e A(
$&me $t&!+$ # e i(he e(t"y &"#ti"e *hi"e &the $ te(d t& be m& e $t#b"e i( #"ue
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&*th I(!&me
S&me $t&!+$ # e !&($ide ed . &*th i( e$tme(t$ *hi"e &the $ # e !&($ide ed #"ue i( e$tme(t$
F &m #( i( e$ti(. %e $%e!ti e the be$t e ide(!e &) . &*th i$ #( i(! e#$i(. % i!e & e timeSt&!+$ &) !&m%#(ie$ th#t ei( e$t thei e# (i(.$ #the th#( %#yi(. them &ut #$ di ide(d$ # e
&)te( !&($ide ed %&te(ti#" . &*th i( e$tme(t$ S& # e $t&!+$ &) y&u(. 9ui!+"y e7%#(di(.
!&m%#(ie$ V#"ue $t&!+$ i( !&(t #$t # e the $t&!+$ &) !&m%#(ie$ th#t % &b"em$ h# e bee( u(de
%e )& mi(. thei %&te(ti#" & # e &ut &) )# & *ith i( e$t& $ A$ e$u"t thei % i!e$ te(d t&
"&*e th#( $eem$ 'u$ti)ied th&u.h they m#y $ti"" be %#yi(. di ide(d$ I( e$t& $ *h& $ee+ &ut
#"ue $t&!+$ e7%e!t them t& $t#.e # !&meb#!+
M# +et C#%it#"i:#ti&(
O(e &) the m#i( *#y$ t& !#te.& i:e $t&!+$ i$ by thei m# +et !#%it#"i:#ti&( $&metime$ +(&*( #$
m# +et #"ue M# +et !#%it#"i:#ti&( Hm# +et !#% i$ !#"!u"#ted by mu"ti%"yi(. # !&m%#(y $
!u e(t $t&!+ % i!e by the (umbe &) it$ e7i$ti(. $h# e$ F& e7#m%"e # $t&!+ *ith # !u e(t
m# +et #"ue &) ;0 # $h# e #(d # hu(d ed mi""i&( $h# e$ &) e7i$ti(. $t&!+ *&u"d h# e # m# +et
!#% &) ; bi""i&(
3/E #ti&
A %&%u"# i(di!#t& &) # $t&!+ $ . &*th %&te(ti#" i$ it$ % i!e-t&-e# (i(.$ #ti& & 3/E J &
mu"ti%"e J !#( he"% y&u .#u.e the % i!e &) # $t&!+ i( e"#ti&( t& it$ e# (i(.$ F& i($t#(!e # $t&!+
*ith # 3/E &) 20 i$ t #di(. #t # % i!e 20 time$ hi.he th#( it$ e# (i(.$
A "&* 3/E m#y be # $i.( th#t # !&m%#(y i$ # %&& i( e$tme(t i$+ #(d th#t it$ e# (i(.$ # e d&*(
But it m#y #"$& i(di!#te th#t the m# +et u(de #"ue$ # !&m%#(y be!#u$e it$ $t&!+ % i!e d&e$( t
e)"e!t it$ e# (i(.$ %&te(ti#" Simi"# "y # $t&!+ *ith # hi.h 3/E m#y "i e u% t& i( e$t& e7%e!t#ti&($ &) !&(ti(ui(. . &*th & it m#y be & e #"ued
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I( e$t& dem#(d
3e&%"e buy # $t&!+ *he( they be"ie e it $ # .&&d i( e$tme(t d i i(. the $t&!+ % i!e u% But i)
%e&%"e thi(+ # !&m%#(y $ &ut"&&+ i$ %&& #(d eithe d&( t i( e$t & $e"" $h# e$ they #" e#dy &*
the $t&!+ % i!e *i"" )#"" I( e))e!t i( e$t& e7%e!t#ti&($ dete mi(e the % i!e &) # $t&!+
F& e7#m%"e i) "&t$ &) i( e$t& $ buy $t&!+ A it$ % i!e *i"" be d i e( u% The $t&!+ be!&me$ m&
#"u#b"e be!#u$e the e i$ dem#(d )& it But the e e $e i$ #"$& t ue I) # "&t &) i( e$t& $ $e"" $t&!+
it$ % i!e *i"" %"ummet The )u the the $t&!+ % i!e )#""$ the m& e i( e$t& $ $e"" it &)) d i i(
the % i!e d&*( e e( m& e
The Di ide(d$
The i$i(. $t&!+ % i!e #(d e.u"# di ide(d$ th#t e*# d i( e$t& $ #(d .i e them !&()ide(!e # e
tied di e!t"y t& the )i(#(!i#" he#"th &) the !&m%#(y
Di ide(d$ "i+e e# (i(.$ &)te( h# e # di e!t i()"ue(!e &( $t&!+ % i!e$ 5he( di ide(d$ # e
i(! e#$ed the me$$#.e i$ th#t the !&m%#(y i$ % &$%e i(. Thi$ i( tu ( $timu"#te$ . e#te
e(thu$i#$m )& the $t&!+ e(!&u #.i(. m& e i( e$t& $ t& buy #(d i i(. the $t&!+ $ % i!e u%*# d
5he( di ide(d$ # e !ut i( e$t& $ e!ei e the &%%&$ite me$$#.e #(d !&(!"ude th#t the !&m%#(y $
)utu e % &$%e!t$ h# e dimmed O(e ty%i!#" !&($e9ue(!e i$ #( immedi#te d &% i( the $t&!+ $
% i!e
C&m%#(ie$ +(&*( #$ "e#de $ i( thei i(du$t ie$ *ith $i.(i)i!#(t m# +et $h# e #(d (#mee!&.(iti&( te(d t& m#i(t#i( m& e $t#b"e #"ue$ th#( (e*e y&u(.e $m#""e & e.i&(#"
!&m%etit& $
E# (i(.$ #(d 3e )& m#(!e
I( e$t& e(thu$i#$m )& # $t&!+ !#( $&metime$ t#+e &( # m&me(tum &) it$ &*( d i i(. % i!e$ u%
i(de%e(de(t &) # !&m%#(y $ #!tu#" )i(#(!i#" &ut"&&+ Simi"# "y di$i(te e$t !#( d i e % i!e$
d&*( But t& # "# .e e7te(t i( e$t& $ b#$e thei e7%e!t#ti&($ &( # !&m%#(y $ $#"e$ #(d e# (i(.$#$ e ide(!e &) it$ !u e(t $t e(.th #(d )utu e %&te(ti#"
5he( # !&m%#(y $ e# (i(.$ # e u% i( e$t& !&()ide(!e i(! e#$e$ #(d the % i!e &) the $t&!+
u$u#""y i$e$ I) the !&m%#(y i$ "i $i( . m&(ey & (&t m#+i(. #$ mu!h #$ #(ti!i%#ted -- the
$t&!+ % i!e u$u#""y )#""$ $&metime$ #%id"y
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I(t i($i! V#"ue
A !&m%#(y $ i(t i($i! #"ue & u(de "yi(. #"ue i$ !"&$e"y tied t& it$ % &$%e!t$ )& )utu e
$u!!e$$ #(d i(! e#$ed e# (i(.$ F& th#t e#$&( # !&m%#(y $ )utu e #$ *e"" #$ it$ !u e(t #$$et$
!&(t ibute$ t& the #"ue &) it$ $t&!+
Y&u !#( !#"!u"#te i(t i($i! #"ue by )i.u i(. the #$$et$ # !&m%#(y e7%e!t$ t& e!ei e i( the )utu e
#(d $ubt #!ti(. it$ "&(.-te m debt The$e #$$et$ m#y i(!"ude % &)it$ the %&te(ti#" )& i(! e#$ed
e))i!ie(!y #(d the % &!eed$ ) &m the $#"e &) (e* !&m%#(y $t&!+ The %&te(ti#" )& (e* $h# e$
#))e!t$ # !&m%#(y $ i(t i($i! #"ue be!#u$e &))e i(. (e* $h# e$ #""&*$ the !&m%#(y t& #i$e
m& e m&(ey
A(#"y$t$ "&&+i(. #t i(t i($i! #"ue di ide # !&m%#(y $ e$tim#ted )utu e e# (i(.$ by the (umbe
&) it $ e7i$ti(. $h# e$ t& dete mi(e *hethe # $t&!+ $ !u e(t % i!e i$ # b# .#i( Thi$ me#$u e
#""&*$ i( e$t& $ t& m#+e de!i$i&($ b#$ed &( # !&m%#(y $ )utu e %&te(ti#" i(de%e(de(t &) $h& t-
te m e(thu$i#$m & m# +et hy%e
St&!+ S%"it$
I) # $t&!+ $ % i!e i(! e#$e$ d #m#ti!#""y the i$$ui(. !&m%#(y m#y $%"it the $t&!+ t& b i(. the
% i!e %e $h# e d&*( t& # "e e" th#t $timu"#te$ m& e t #di(. F& e7#m%"e # $t&!+ $e""i(. #t 100
# $h# e m#y be $%"it 2 )& 1 d&ub"i(. the (umbe &) e7i$ti(. $h# e$ #(d !utti(. the % i!e i( h#")The $%"it d&e$( t !h#(.e the #"ue &) y&u i( e$tme(t #t "e#$t i(iti#""y I) y&u h#d 100 $h# e$
*he( the % i!e *#$ 100 # $h# e y&u "" h# e 200 $h# e$ *& th 0 # $h# e #)te the $%"it Eithe
*#y th#t $ 10000 But i) the % i!e %e $h# e m& e$ b#!+ t&*# d the % e-$%"it % i!e #$ it m#y d&
y&u i( e$tme(t *i"" i(! e#$e i( #"ue F& e7#m%"e i) the % i!e .&e$ u% t& ? # $h# e y&u
$t&!+ *i"" be *& th 1 000 # 0K i(! e#$e
I( e$t& $ *h& h&"d # $t&!+ & e m#(y ye# $ th &u.h # (umbe &) $%"it$ m#y e(d u% *ith #
$ub$t#(ti#" i( e$tme(t e e( i) the % i!e %e $h# e d &%$ )& # time
A $t&!+ m#y be $%"it 2 )& 1 ; )& 1 & e e( 10 )& 1 i) the !&m%#(y *i$he$ th&u.h 2 )& 1 i$ the
m&$t !&mm&(
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St&!+ e$e# !h #(d E #"u#ti&(
Be)& e i( e$ti(. i( # $t&!+ it$ im%& t#(t t& e$e# !h the i$$ui(. !&m%#(y #(d u(de $t#(d h&*
the i( e$tme(t i$ "i+e"y t& %e )& m )& e7#m%"e y&u "" *#(t t& +(&* #he#d &) time *hethe y&u
$h&u"d #(ti!i%#te # hi.h de. ee &) &"#ti"ity & m& e $t#b"e $"&*e . &*th
A .&&d %"#!e t& $t# t i$ the !&m%#(y $ 10 + e%& t *hi!h it mu$t )i"e *ith the Se!u itie$ #(d
E7!h#(.e C&mmi$$i&( HSEC e#!h ye# It$ e7t eme"y det#i"ed #(d 9uite d y but it i$ th &u.h
Y&u "" *#(t t& %#y #tte(ti&( t& the )&&t(&te$ #$ *e"" #$ the m#i( te7t $i(!e they &)te( % & ide
hi(t$ &) %&te(ti#" % &b"em$
C&m%#(y Ne*$ #(d e%& t$
C&m%#(ie$ # e e9ui ed by "#* t& +ee% $h# eh&"de $ u% t& d#te &( h&* the bu$i(e$$ i$ d&i(.
S&me &) th#t i()& m#ti&( i$ % & ided i( the )i m $ #((u#" e%& t *hi!h $umm# i:e$ the
!&m%#(y $ &%e #ti&($ )& i(di idu#" i( e$t& $ A $umm# y &) !u e(t %e )& m#(!e i$ #"$
% & ided i( the !&m%#(y $ 9u# te "y e%& t$
Buyi(. #(d Se""i(. St&!+
T& buy & $e"" # $t&!+ y&u u$u#""y h# e t& .& th &u.h # b &+e e(e #""y the m& e .uid#(!e y&u
*#(t ) &m y&u b &+e the hi.he the b &+e $ )ee S&me b &+e $ u$u#""y !#""ed )u""-$e i!e
b &+e $ % & ide # #(.e &) $e i!e bey&(d )i""i(. buy #(d $e"" & de $ )& !"ie(t$ $u!h #$
e$e# !hi(. i( e$tme(t$ #(d he"%i(. y&u de e"&% "&(. #(d $h& t-te m i( e$tme(t ."$
Di$!&u(t b &+e $ !# y &ut t #($#!ti&($ )& !"ie(t$ #t "&*e )ee$ th#( )u""-$e i!e b &+e $ but
ty%i!#""y &))e m& e "imited $e i!e$ A(d )& e7%e ie(!ed i( e$t& $ *h& t #de &)te( #(d i( "# .e
b"&!+$ &) $t&!+ the e # e dee%-di$!&u(t b &+e $ *h&$e !&mmi$$i&($ # e e e( "&*e
O("i(e T #di(. i$ the !he#%e$t *#y t& t #de $t&!+$ O("i(e b &+e #.e )i m$ &))e $ub$t#(ti#"
di$!&u(t$ *hi"e .i i(. y&u )#$t #!!e$$ t& y&u #!!&u(t$ th &u.h thei 5eb Site$ Y&u !#(
e$e# !h $t&!+$ t #!+ i( e$tme(t$ #(d y&u t& t #de be)& e #(d #)te (& m#" m# +et h&u $ M&$t &) t&d#y $ "e#di(. )u""-$e i!e #(d di$!&u(t b &+e #.e )i m m#+e &("i(e t #di(. # #i"#b"e t& thei
!u$t&me $ O("i(e t #di(. i$ #( e7t eme"y !&$t-e))e!ti e &%ti&( )& i(de%e(de(t i( e$t& $ *ith #
$&"id $t #te.y *h& # e *i""i(. t& u(de t#+e thei &*( e$e# !h =&*e e the e#$e &) m#+i(.
t #de$ #(d the #b$e(!e &) #d i!e m#y tem%t $&me i( e$t& $ t& t #de i( #(d &ut &) $t&!+$ t&&
9ui!+"y #(d m#.(i)y the %&$$ibi"ity &) "&!+i(. i( $h& t-te m "&$$e$
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V&"#ti"ity
O(e &) the i$+$ y&u "" (eed t& %"#( )& #$ # $t&!+ i( e$t& i$ &"#ti"ity V&"#ti"ity i$ the $%eed *ith
*hi!h #( i( e$tme(t .#i($ & "&$e$ #"ue The m& e &"#ti"e #( i( e$tme(t i$ the m& e y&u !#(
%&te(ti#""y m#+e & "&$e i( the $h& t te m
M#(#.i(. i$+
O(e thi(. )& !e t#i(G Y&u $t&!+ i( e$tme(t *i"" d &% i( #"ue #t $&me %&i(t Th#t $ *h#t i$+ i$
#"" #b&ut
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5h#t !&()u$e$ m#(y %e&%"e i$ th#t the %# #"ue i$ (&t the % i!e &) the b&(d A b&(d $ % i!e
)"u!tu#te$ th &u.h&ut it$ "i)e i( e$%&($e t& # (umbe &) # i#b"e$ Hm& e &( thi$ "#te 5he( #
b&(d t #de$ #t # % i!e #b& e the )#!e #"ue it i$ $#id t& be $e""i(. # % emium 5he( # b&(d $e""$
be"&* )#!e #"ue it i$ $#id t& be $e""i(. #t # di$!&u(t
C&u%&( HThe I(te e$t #te
The !&u%&( i$ the #m&u(t the b&(dh&"de *i"" e!ei e #$ i(te e$t %#yme(t$ It $ !#""ed # !&u%&(
be!#u$e $&metime$ the e # e %hy$i!#" !&u%&($ &( the b&(d th#t y&u te# &)) #(d edeem )&
i(te e$t =&*e e thi$ *#$ m& e !&mm&( i( the %#$t N&*#d#y$ e!& d$ # e m& e "i+e"y t& +e%t
e"e!t &(i!#""y
A$ % e i&u$"y me(ti&(ed m&$t b&(d$ %#y i(te e$t e e y $i7 m&(th$ but it $ %&$$ib"e )& them t&
%#y m&(th"y 9u# te "y & #((u#""y The !&u%&( i$ e7% e$$ed #$ # %e !e(t#.e &) the %# #"ue I
# b&(d %#y$ # !&u%&( &) 10K #(d it$ %# #"ue i$ 1000 the( it "" %#y K100 &) i(te e$t # ye# A
#te th#t $t#y$ #$ # )i7ed %e !e(t#.e &) the %# #"ue "i+e thi$ i$ # )i7ed- #te b&(d A(&the
%&$$ibi"ity i$ #( #d'u$t#b"e i(te e$t %#yme(t +(&*( #$ # )"ti(.- #te b&(d I( thi$ !#$e the
i(te e$t #te i$ tied t& m# +et #te$ th &u.h #( i(de7 $u!h #$ the #te &( T e#$u y bi""$
Y&u mi.ht thi(+ i( e$t& $ *i"" %#y m& e )& # hi.h !&u%&( th#( )& # "&* !&u%&( A"" thi(.$
bei(. e9u#" # "&*e !&u%&( me#($ th#t the % i!e &) the b&(d *i"" )"u!tu#te m& e
M#tu ity
The m#tu ity d#te i$ the d#te i( the )utu e &( *hi!h the i( e$t& $ % i(!i%#" *i"" be e%#id
M#tu itie$ !#( #(.e ) &m #$ "itt"e #$ &(e d#y t& #$ "&(. #$ 20 ye# $ Hth&u.h te m$ &) 100 ye# $
h# e bee( i$$ued
A b&(d th#t m#tu e$ i( &(e ye# i$ mu!h m& e % edi!t#b"e #(d thu$ "e$$ i$+y th#( # b&(d th#t
m#tu e$ i( 20 ye# $ The e)& e i( .e(e #" the "&(.e the time t& m#tu ity the hi.he the i(te e$t
#te A"$& #"" thi(.$ bei(. e9u#" # "&(.e -te m b&(d *i"" )"u!tu#te m& e th#( # $h& te -te m b&(d
I$$ue
The i$$ue &) # b&(d i$ # ! u!i#" )#!t& t& !&($ide #$ the i$$ue $ $t#bi"ity i$ y&u m#i( #$$u #(!e
&) .etti(. %#id b#!+ F& e7#m%"e the , S .& e (me(t i$ )# m& e $e!u e th#( #(y !& %& #ti&(
It$ de)#u"t i$+ Hthe !h#(!e &) the debt (&t bei(. %#id b#!+ i$ e7t eme"y $m#"" J $& $m#"" th#t , S
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.& e (me(t $e!u itie$ # e +(&*( #$ i$+-) ee #$$et$ The e#$&( behi(d thi$ i$ th#t # .& e (me(t
*i"" #"*#y$ be b#"e t& b i(. i( )utu e e e(ue th &u.h t#7#ti&( A !&m%#(y &( the &the h#(d
mu$t !&(ti(ue t& m#+e % &)it$ *hi!h i$ )# ) &m .u# #(teed Thi$ #dded i$+ me#($ !& %& #te
b&(d mu$t &))e # hi.he yie"d i( & de t& e(ti e i( e$t& $ J thi$ i$ the i$+ / etu ( t #de&)) i(
#!ti&(
The b&(d #ti(. $y$tem he"%$ i( e$t& $ dete mi(e # !&m%#(y $ ! edit i$+ Thi(+ &) # b&(d
#ti(. #$ the e%& t !# d )& # !&m%#(y $ ! edit #ti(. B"ue-!hi% )i m$ *hi!h # e $#)e
i( e$tme(t$ h# e # hi.h #ti(. *hi"e i$+y !&m%#(ie$ h# e t& "&* #ti(. The !h# t be"&*
i""u$t #te$ the di))e e(t b&(d #ti(. $!#"e$ ) &m the m#'& #ti(. #.e(!ie$ i( the , S
M&&dy $ St#(d# d #(d 3&& $ #(d Fit!h #ti(.$
B&(d #ti(. #de i$+ M&&dy $ S 3 / Fit!hA## AAA I( e$tme(t =i.he$t u#"ityA# AA I( e$tme(t =i.h u#"ityA A I( e$tme(t St &(.B## BBB I( e$tme(t Medium #deB# B BB B @u(+ S%e!u"#ti e
C##/C#/C CCC/CC/C @u(+ =i.h"y S%e!u"#ti eC D @u(+ I( De)#u"t
N&ti!e th#t i) the !&m%#(y )#""$ be"&* # !e t#i( ! edit #ti(. it$ . #de !h#(.e$ ) &m i( e$tme(t
9u#"ity t& 'u(+ $t#tu$ @u(+ b&(d$ # e #%t"y (#medG they # e the debt &) !&m%#(ie$ i( $&me $& t
&) )i(#(!i#" di))i!u"ty Be!#u$e they # e $& i$+y they h# e t& &))e mu!h hi.he yie"d$ th#( #(y
&the debt Thi$ b i(.$ u% #( im%& t#(t %&i(tG (&t #"" b&(d$ # e i(he e(t"y $#)e th#( $t&!+$
Ce t#i( ty%e$ &) b&(d$ !#( be 'u$t i$+y i) (&t i$+ie th#( $t&!+$
Yie"d t& M#tu ity
O) !&u $e the$e m#tte $ # e #"*#y$ m& e !&m%"i!#ted i( e#" "i)e 5he( b&(d i( e$t& e)e $ t&
yie"d m#tu ity HYMT YTM i$ m& e #d #(!ed yie"d !#"!u"#ti&( th#t $h&* the i(te e$t %#yme(t
y&u *i"" e!ei e H#(d #$$ume$ th#t y&u *i"" ei( e$t the i(te e$t %#yme(t #t the $#me #te #$ the
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!u e(t yie"d &( the b&(d %"u$ #(y .#i( Hi) y&u %u !h#$ed #t di$!&u(t & "&$$ Hi) y&u %u !h#$ed
#t # % emium
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N&te$ J debt $e!u itie$ m#tu i(. i( &(e t& 10 ye# $
B&(d$ - debt $e!u itie$ m#tu i(. i( m& e th#( 10 ye# $
Mu(i!i%#" B&(d$Mu(i!i%#" b&(d$ +(&*( #$ mu(i$4 # e the (e7t % &. e$$i&( i( te m$ &) i$+ Citie$ d&( t .&
b#(+ u%t th#t &)te( but it !#( h#%%e( The m#'& #d #(t#.e t& mu(i$ i$ th#t the etu ($ # e ) ee
) &m )ede #" t#7 Fu the m& e "&!#" .& e (me(t$ *i"" $&metime$ m#+e thei debt (&(-t#7#b"e )&
e$ide(t$ thu$ m#+i(. $&me mu(i!i%#" b&(d$ !&m%"ete"y t#7-) ee Be!#u$e &) the$e t#7 $# i(.$
the yie"d &( # mu(i # u$u#""y "&*e th#( th#t &) # t#7#b"e b&(d De%e(di(. &( y&u %e $&(#"
$itu#ti&( # mu(i !#( be . e#t i( e$tme(t &( #( i( e$tme(t &( #( #)te -t#7 b#$i$
C& %& #te B&(d$
A !&m%#(y !#( i$$ued b&(d$ 'u$t #$ it !#( i$$ue $t&!+ L# .e !& %& #ti&($ h# e # "&t &) )"e7ibi"ity
#$ t& h&* mu!h debt they !#( i$$ueG the "imit i$ *h#te e the m# +et *i"" be# e(e #""y #
$h& t-te m !& %& #te b&(d i$ "e$$ th#( )i e ye# $R i(te medi#te i$ )i e t& 12 ye# $ #(d "&(. te m
i$ & e 12 ye# $
C& %& #te b&(d$ # e !h# #!te i:ed by hi.he yi8e"d be!#u$e the e i$ # hi.he i$+ &) # !&m%#(y
de)#u"ti(. th#( # .& e (me(t The u%$ide i$ th#t they !#( #"$& be the m&$t e*# di(. )i7ed-
i(!&me i( e$tme(t$ be!#u$e &) the i$+ the i( e$t& mu$t t#+e &( The !&m%#(y $ ! edit 9u#"ity
i$ e y im%& t#(tG the hi.he the 9u#"ity the "&*e the i(te e$t #te the i( e$t& e!ei e$
Othe # i#ti&($ &( !& %& #te b&(d$ i(!"ude !&( e tib"e b&(d$ *hi!h the h&"de !#( !&( e t i(t&
$t&!+ #(d !#""#b"e b&(d$ *hi!h #""&* the !&m%#(y t& edeem #( i$$ue % i& t& m#tu ity
i$+$
A$ *ith #(y i( e$tme(t the e # e i$+$ i(he e(t i( buyi(. e e( the m&$t hi.h"y e"#ted b&(d$
F& e7#m%"e y&u b&(d i( e$tme(t m#y be !#""ed & edeemed by the i$$ue be)& e the m#tu ity
d#te E!&(&mi! d&*(tu ($ #(d %&& m#(#.eme(t &( the %# t &) the b&(d i$$ue !#( #"$&
(e.#ti e"y #))e!t y&u b&(d i( e$tme(t The$e i$+$ !#( be di))i!u"t t& #(ti!i%#te but "e# (i(.
h&* t& bette e!&.(i:e the *# (i(. $i.($ #(d +(&*i(. h&* t& e$%&(d *i"" he"% y&u $u!!eed #$
# b&(d i( e$t&
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ALL ABO,T OLD INVESTMENT
&"d i$ the &"de$t % e!i&u$ met#" +(&*( t& m#( The e)& e it i$ # time"y $ub'e!t )& $e e #"
e#$&($ It i$ the &%i(i&( &) the m& e &b'e!ti e m# +et e7%e t$ th#t the t #diti&(#" i( e$tme(t
ehi!"e$ &) $t&!+$ #(d b&(d$ # e i( the # e#$ &) thei #""-time hi.h$ #(d m#y due )& # $e e e
!& e!ti&(
5hy .&"d i$ .&&d #$ &"d4 i$ #( i(t i.ui(. 9ue$ti&( =&*e e *e thi(+ th#t the m& e % #.m#ti!
#(!ie(t E.y%ti#($ *e e %e h#%$ m& e #!!u #te i( &b$e i(. th#t .&"d $ #"ue *#$ # )u(!ti&( &)
it$ %"e#$i(. %hy$i!#" !h# #!te i$ti!$ it$ $!# !ity
5O LD ODL IND,ST Y &"d i$ % im# i"y m&(et# y #$$et #(d %# t"y # !&mm&dity
The &"d m# +et i$ hi.h"y "i9uid #(d .&"d he"d by !e(t #" b#(+$ &the m#'& i($tituti&($
#(d et#i" @e*e"e +ee% !&mi(. b#!+ t& the m# +et
E!&(&mi! )& !e$ th#t dete mi(e the % i!e &) .&"d # e di))e e(t ) &m #(d i( m#(y !#$e$
&%%&$ed t& the )& !e$ th#t i()"ue(!e m&$t )i(#(!i#" #$$et$
I(di#( i$ the *& "d $ "# .e$t .&"d !&($ume *ith #( #((u#" dem#(d &) 800 t&($
5& "d &"d M# +et$3hy$i!#" - L&(d&( u i!h I$t#(bu" Dub#i Si(.#%& e =&(.
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D&me$ti! !&($um%ti&( i$ di!t#ted by m&($&&( h# e$t #(d m# i#.e $e#$&( I(di#(
'e*e""e y &)) t#+e$ i$ $e($iti e t& % i!e i(! e#$e #(d e e( m& e $& t& &"#ti"ity
I( the !itie$ .&"d i$ )#!i(. !&m%etiti&( ) &m the $t&!+ m# +et #(d # *ide #(.e &)
!&($ume .&&d$
F#!i"itie$ )& e)i(i(. #$$#yi(. m#+i(. them i(t& $t#(d# d b# $ i( I(di# #$ !&m%# ed t&
the e$t &) the *& "d # e i($i.(i)i!#(t b&th 9u#"it#ti e"y
=&* .&"d $t#!+$ u% #$ i( e$tme(t &%ti&(
&"d #(d $i" e h# e bee( %&%u"# i( I(di# be!#u$e hi$t& i!#""y the$e #!ted #$ # .&&d hed.e
#.#i($t i()"#ti&( I( th#t $e($e the$e met#"$ h# e bee( m& e #tt #!ti e th#( b#(+ de%&$it$ & .i"t-
ed.ed $e!u itie$
De$%ite e!e(t hi!!u%$ .&"d i$ #( im%& t#(t #(d %&%u"# i( e$tme(t )& m#(y e#$&($G
I( m#(y !&u(t ie$ .&"d em#i($ #( i(te. #" %# t &) $&!i#" #(d e"i.i&u$ !u$t&m$ be$ide$
bei(. the b#$i! )& m &) $# i(. Sh#+e$%e# e !#""ed it the $#i(t-$edu!i(. .&"d
Su%e $titi&( #b&ut the he#"i(. %&*e $ &) .&"d %e $i$t$ Ayu edi! medi!i(e i( I(di#
e!&mme(d$ .&"d %&*de #(d %i""$ )& m#(y #i"me(t$
&"d i$ i(de$t u!tib"e It d&e$ (&t t# (i$h #(d i$ #"$& (&t !& &ded by #!id-e7!e%t by #
mi7tu e &) (it i! #(d hyd &!h"& i! #!id$
&"d i$ $& m#""e#b"e th#t &(e &u(!e &) the met#" !#( be be#te( i(t& # $heet !& e i(.
(e# "y # hu(d ed $9u# e )eet
&"d i$ $& du!ti"e th#t &(e &u(!e &) it !#( be d #*( i(t& )i)ty mi"e$ &) thi( .&"d *i e
&"d i$ #( e7!e""e(t !&(du!t& &) e"e!t i!ityR # mi! &$!&%i! !i !uit &) "i9uid .&"d % i(ted
&( # !e #mi! $t i% $# e$ mi"e$ &) *i i(. i( # !&m%ute
&"d i$ $& hi.h"y #"ued th#t # $i(."e $mu.."e !#( !# y .&"d *& th $ 0 "#+h
u(de (e#th hi$ $hi t
&"d i$ $& de($e th#t #"" the 0 000 t&(e$ e$tim#ted t& h# e bee( mi(ed th &u.h hi$t& y
!&u"d be t #($%& ted by &(e $i(."e m&de ( $u%e t#(+e
Fi(#""y .&"d i$ $!#m-) ee S& )# the e h# e bee( (& Mu(d #-ty%e & Meht#-ty%e $!#m$
i( .&"d
2?
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Thu$ the "u e &) thi$ ye""&* met#" !&(ti(ue$
O(e the &the h#(d it i$ i(te e$ti(. t& (&te th#t #%# t ) &m it$ #e$theti! #%%e#" .&"d h#$ (&
i(t i($i! #"ue Y&u !#((&t e#t it d i(+ it & e e( $me"" it Thi$ #$%e!t &) .&"d !&m%e""ed =e( y
F& d the )&u(de &) F& d M&t& $ t& !&(!"ude th#t .&"d i$ the m&$t u$e"e$$ thi(. i( the *& "d
5hy 3e&%"e Buy &"d
HA I(du$t i#" #%%"i!#ti&($ t#+e #d #(t#.e &) .&"d $ hi.h e$i$t#(!e t& !& &$i&( it$
m#""e#bi"ity hi.h e"e!t i!#" !&(du!ti ity #(d it$ #bi"ity t& #dhe e )i m"y t& &the met#"$
The e i$ # *ide #(.e &) i(du$t ie$ ) &m e"e!t &(i! !&m%&(e(t$ t& %& !e"#i( *hi!h u$e
.&"d De(ti$t y i$ #( im%& t#(t u$e &) .&"d The 'e*e""e y i(du$t y i$ #(&the
HB A!9ui$iti&( &) .&"d be!#u$e &) it$ "&(.-% & e( #bi"ity t& et#i( #"ue #(d t& #%% e!i#te i(
#"ue
HC 3u !h#$e$ by the !e(t #" b#(+$ #(d i(te (#ti&(#" m&(et# y & .#(i:#ti&($ "i+e the
I(te (#ti&(#" M&(et# y Fu(d HIMF
I( e$tme(t O%ti&($
The e h#$ bee( # $hi)t i( dem#(d ) &m 'e*e""e y H& (#me(t#ti&( t& !&i($ #(d b# $
Hi( e$tme(t$ C&i($ !&$t "e$$ *he( !&m%# ed t& 'e*e""e y H*hi!h h#$ #dditi&(#" m#+i(.
!h# .e$ A$$#yed !e ti)ied !&i($ #(d b# $ # e # #i"#b"e th &u.h #uth& i:ed b#(+$ Dem#(d )& 'e*e""e y em#i($ $t &(. i( t #diti&(#" !i !"e$ th&u.h .&"d-%"#ted 'e*e""e y i$ #"$& be!&mi(.
%&%u"#
&"d )utu e$G i.ht (&* ? K &) I(di#($ dem#(d i$ )& 'e*e""e y the e$t i$ )& !&i($ #(d b# $
I( e$t& $ !#( #"$& d#bb"e i( .&"d )utu e$R *ith dem#t de"i e y &( $t&!+ e7!h#(.e$ Thi$ i$ "&*
!&$t #(d %hy$i!#" de"i e y i$ #t 0 %u ity &"d )utu e$ t #di(. !"&!+ed # e!e(t tu (& e &)
$> ;00 ! & e
&"d ETF$G M& e $&%hi$ti!#ted i( e$tme(t % &du!t$ *i"" !&me O(e %&$$ibi"ity i$ e7!h#(.e
t #ded )u(d$ HETF$ *he e .&"d i$ the u(de "yi(. #$$et I( e$t& $ !#( t #de ETF u(it$ *ith e#"
time 9u&te$ &"d ETF i$ "&(. & e due $#y$ N# ee(
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5& "d*ide m& e th#( 600 e7!h#(.e "i$ted $t u!tu ed % &du!t$ b#$ed &( .&"d # e # #i"#b"e St eet
t #!+ #( ETF &*(ed by the 5& "d &"d C&u(!i" i$ "i$ted &( the NYSE C&mm&dity b &+e $ "i+e
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ALL ABO,T M,T,AL F,ND INVESTMENT
A Mutu#" Fu(d i$ #( e(tity th#t %&&"$ the m&(ey &) m#(y i( e$t& $ it$ ,(it-=&"de $ -- t& i( e$t
i( di))e e(t $e!u itie$ I( e$tme(t$ m#y be i( $h# e$ debt $e!u itie$ m&(ey m# +et $e!u itie$ &
# !&mbi(#ti&( &) the$e Th&$e $e!u itie$ # e % &)e$$i&(#""y m#(#.ed &( beh#") &) the ,(it-=&"de
#(d e#!h i( e$t& h&"d # % &- #t# $h# e &) the %& t)&"i& i e e(tit"ed t& #(y % &)it$ *he( th
$e!u itie$ # e $&"d but $ub'e!t t& #(y "&$$e$ i( #"ue #$ *e""
Mutu#" Fu(d$ #(d $e"" $t&!+$ b&(d$ & &the $e!u itie$ A Fu(d #i$e$ m&(ey t& m#+e it$
%u !h#$e$ +(&*( #$ it$ u(de "yi(. i( e$tme(t$ by $e""i(. $h# e$ i( the )u(d E# (i(.$ the )u(d
e#"i:e$ &( it$ i( e$tme(t %& t)&"i& #)te the t #di(. !&$t$ #(d e7%e($e$ &) m#(#.i(. #(d
#dmi(i$te i(. the )u(d # e $ubt #!ted # e %#id &ut t& the )u(d$ $h# eh&"de $
Mutu#" Fu(d Set ,%
A Mutu#" Fu(d i$ $et u% i( the )& m &) # t u$t *hi!h h#$ S%&($& T u$tee$ A$$et M#(#.eme(t
C&m%#(y HAMC #(d !u$t&di#( The t u$t i$ e$t#b"i$hed by # $%&($& & m& e th#( &(e $%&($&
*h& i$ "i+e % &m&te &) # !&m%#(y The t u$tee$ &) the mutu#" )u(d h&"d it$ % &%e ty )& th
be(e)it &) the u(it h&"de $ A$$et M#(#.eme(t C&m%#(y HAMC #%% & ed by SEBI m#(#.e$ the
)u(d$ by m#+i(. i( e$tme(t$ i( # i&u$ ty%e$ &) $e!u itie$ Cu$t&di#( *h& i$ e.i$te ed *ith
SEBI h&"d$ the $e!u itie$ &) # i&u$ $!heme$ &) the )u(d i( it$ !u$t&dy The t u$tee$ # e i( e$ted*ith the .e(e #" %&*e &) $u%e i(te(de(!e #(d di e!ti&( & e AMC They m&(it& the
%e )& m#(!e #(d !&m%"i#(!e &) SEBI e.u"#ti&($ by the mutu#" )u(d
SEBI e.u"#ti&($ e9ui e th#t #t "e#$t t*& thi d$ &) the di e!t& $ &) T u$tee C&m%#(y & b d &)
t u$tee mu$t be i(de%e(de(t I e they $h&u"d (&t be #$$&!i#ted *ith the $%&($& $ A"$& 0K &)
the di e!t& $ &) ANC mu$t be i(de%e(de(t A"" mutu#" )u(d$ # e e9ui ed t& be e.i$te ed *ith
SEBI be)& e they "#u(!h #(y $!heme =&*e e ,(it T u$t &) I(di# H,TI i$ (&t e.i$te ed *ith
SEBI H#$ &( @#(u# y 1 2002
Ty%e$ &) Fu(d$ St&!+ )u(d$ #"$& !#""ed e9uity )u(d$- i( e$t % im# i"y i( $t&!+$
B&(d )u(d$ i( e$t % im# i"y i( !& %& #te & .& e (me(t b&(d$
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B#"#(!ed )u(d$ i( e$t i( b&th $t&!+$ #(d b&(d$
M&(ey m# +et )u(d$ m#+e $h& t-te m i( e$tme(t #(d t y t& +ee% thei $h# e #"ue )i7ed
#t 1 # $h# e
E e y )u(d i( e#!h !#te.& y h#$ # % i!e +(&*( #$ it$ (et #$$et #"ue HNAV #(d e#!h NAV di))e $
b#$ed &( the #"ue &) the )u(d$ h&"di(.$ #(d the (umbe &) $h# e$ i( e$t& $ &*( The % i!e
!h#(.e$ &(!e # d#y #t # > %m EST *he( the m# +et$ !"&$e )& the d#y A"" t #($#!ti&($ )& the
d#y J buy$ #(d $e""$ J# e e7e!uted #t th#t % i!e
S!heme$ A!!& di(. t& M#tu ity 3e i&d
A mutu#" )u(d $!heme !#( be !"#$$i)ied i(t& &%e(-e(ded $!heme & !"&$e-e(ded $!heme
de%e(di(. &( it$ m#tu ity %e i&d
O%e( JE(ded Fu(d/S!heme
A( &%e(-e(ded )u(d & $!heme i$ &(e th#t i$ # #i"#b"e )& $ub$! i%ti&( #(d e%u !h#$e &(e
!&(ti(u&u$ b#$i$ The$e $!heme$ d& (&t h# e # )i7ed m#tu ity %e i&d I( e$t& $ !#( !&( e(ie(t"y
buy #(d $e"" u(it$ #t Net A$$et V#"ue HNAV e"#ted % i!e$ *hi!h # e de!"# ed &( # d#i"y b#$i$
The +ey )e#tu e &) O%e(-E(d S!heme$ i$ "i9uidity
C"&$e-E(ded Fu(d / S!heme
A C"&$e-E(ded Fu(d & S!heme h#$ # $ti%u"#ted m#tu ity %e i&d e . -? ye# $ The )u(d i$ &%e(
)& $ub$! i%ti&( &("y du i(. # $%e!i)ied %e i&d #t the time &) "#u(!h &) the $!heme I( e$t& $ !#(
i( e$t i( the $!heme #t the time &) the i(iti#" %ub"i! i$$ue #(d the e#)te they !#( buy & $e"" the
u(it$ &) the $!heme &( the $t&!+ e7!h#(.e$ *he e the u(it$ # e "i$ted I( & de t& % & ide #( e7it
&ute t& the i( e$t& $ $&me !"&$e-e(ded )u(d$ .i e #( &%ti&( &) $e""i(. b#!+ the u(it$ t& the
mutu#" )u(d th &u.h %e i&di! e%u !h#$e #t NAV e"#ted % i!e$ SEBI e.u"#ti&($ $ti%u"#te th#t
#t "e#$t &(e &) the t*& e7it &ute$ i$ % & ided t& the i( e$t& i e eithe e%u !h#$e )#!i"ity &th &u.h "i$ti(. &( $t&!+ e7!h#(.e$ The$e mutu#" )u(d$ $!heme$ di$!"&$e NAV .e(e #""y &(
*ee+"y b#$i$
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S!heme$ #!!& di(. t& I( e$tme(t Ob'e!ti e
A S!heme !#( #"$& be !"#$$i)ied # . &*th $!heme i(!&me $!heme & b#"#(!ed $!heme
!&($ide i(. it$ i( e$tme(t &b'e!ti e Su!h $!heme$ m#y be &%e(-e(ded & !"&$e-e(ded $!heme$
#$ de$! ibed e# "ie Su!h $!heme$ m#y be !"#$$i)ied m#i("y #$ )&""&*$
&*th / E9uity O ie(ted S!heme
The #im &) . &*th )u(d$ i$ t& % & ide !#%it#" #%% e!i#ti&( & e the medium t& "&(.-te m Su!h
$!heme$ (& m#""y i( e$t # m#'& %# t &) thei !& %u$ i( e9uitie$ Su!h )u(d$ h# e !&m%# #ti e"y
hi.h i$+$ The$e $!heme$ % & ide di))e e(t &%ti&($ t& the i( e$t& $ "i+e di ide(d &%ti&( !#%it#"
#%% e!i#ti&( et! A(d the i( e$t& $ m#y !h&&$e #( &%ti&( de%e(di(. &( thei % e)e e(!e The
i( e$t& $ mu$t i(di!#te the &%ti&( i( the #%%"i!#ti&( )& m The mutu#" )u(d$ #"$& #""&* the
i( e$t& $ t& !h#(.e the &%ti&($ #t # "#te d#te &*th $!heme$ # e .&&d )& i( e$t& $ h# i(. #
"&(.-te m &ut"&&+ $ee+i(. #%% e!i#ti&( & e # %e i&d &) time
I(!&me /Debt O ie(ted S!heme
The #im &) i(!&me )u(d$ i$ t& % & ide e.u"# #(d $te#dy i(!&me t& i( e$t& $ Su!h $!heme$
.e(e #""y i( e$t i( )i7ed i(!&me $e!u itie$ $u!h #$ b&(d$ !& %& #te debe(tu e$ & e (me(t
$e!u itie$ #(d m&(ey m# +et i($t ume(t$ Su!h )u(d$ # e "e$$ i$+y !&m%# ed t& e9uity $!heme$
The$e )u(d$ # e (&t #))e!ted be!#u$e &) )"u!tu#ti&($ i( e9uity m# +et$ =&*e e &%%& tu(itie$ &)
!#%it#" #%% e!i#ti&( # e #"$& "imited i( $u!h )u(d$ The NAV$ &) $u!h )u(d$ # e #))e!ted be!#u$e
&) !h#(.e i( i(te e$t #te$ i( the !&u(t y I) the i(te e$t #te$ )#"" NAV$ &) $u!h )u(d$ # e "i+e"y
t& i(! e#$e i( the $h& t u( #(d i!e e $# =&*e e "&(. te m i( e$t& $ m#y (&t b&the #b&ut
the$e )"u!tu#ti&($
B#"#(!ed Fu(d
The #im &) b#"#(!ed )u(d$ i$ t& % & ide b&th . &*th #(d e.u"# i(!&me #$ $u!h $!heme$ i( e$t
b&th i( e9uitie$ #(d )i7ed i(!&me $e!u itie$ i( the % &%& ti&( i(di!#ted i( thei &))e d&!ume(t$
The$e # e #%% &% i#te )& i( e$t& $ "&&+i(. )& m&de #te . &*th They .e(e #""y i( e$t >0K-
60K i( e9uity #(d debt i($t ume(t$ The$e )u(d$ # e #"$& #))e!ted be!#u$e &) )"u!tu#ti&($ i(
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$h# e % i!e$ i( the $t&!+ m# +et$ =&*e e NAV$ &) $u!h )u(d$ # e "i+e"y t& be "e$$ &"#ti"e
!&m%# ed t& %u e e9uity )u(d$
Se!t& $%e!i)i! Fu(d$/ $!heme$
The$e # e the )u(d$/$!heme$ *hi!h i( e$t i( the $e!u itie$ &) &("y th&$e $e!t& $ & i(du$t ie$ #$
$%e!i)ied i( the &))e d&!ume(t$ E . 3h# m#!euti!#"$ S&)t*# e F#$t M& i(. C&($ume &&d$
HFMC 3et &"eum $t&!+$ et! the etu ($ i( the$e )u(d$ # e de%e(de(t &( the %e )& m#(!e &)
the e$%e!ti e $e!t& $/i(du$t ie$ 5hi"e the$e )u(d$ m#y .i e hi.he etu ($ they # e m& e i$+y
!&m%# ed t& di e $i)ied )u(d$ I( e$t& $ (eed t& +ee% # *#t!h &( the %e )& m#(!e &) th&$e
$e!t& $/i(du$t ie$ #(d mu$t e7it #t #( #%% &% i#te time They m#y #"$& $ee+ #d i!e &) #( e7%e t
T#7 S# i(. S!heme$
The$e $!heme$ &))e t#7 eb#te$ t& the i( e$t& $ u(de $%e!i)i! % & i$i&($ &) the I(!&me T#7 A!t
1 61 #$ the & e (me(t O))e $ T#7 I(!e(ti e$ )& i( e$tme(t i( $%e!i)ied # e(ue$ E . E9uity
Li(+ed S# i(.$ S!heme$ HELSS 3e($i&( $!heme$ "#u(!hed by the mutu#" )u(d$ #"$& &))e t#7
be(e)it The$e $!heme$ # e . &*th & ie(ted #(d i( e$t % e-d&mi(#(t"y i( e9uitie$ Thei . &*th
&%%& tu(itie$ #(d i$+$ #$$&!i#ted # e "i+e #(y e9uity-& ie(ted $!heme
The A%%e#" &) Mutu#" Fu(d$Mutu#" Fu(d$ $im%"i)y *h#t y&u m#y )i(d m&$t !&m%"i!#ted #b&ut i( e$ti(. )i.u i(. &ut *h#t
t& buy #(d *he( t& $e"" t& meet y&u %# ti!u"# ."$ & &b'e!ti e$ F& e7#m%"e i) y&u #
$ee+i(. . &*th by i( e$ti(. i( b"ue !hi% $t&!+$ the e # e # *ide # iety &) )u(d$ t& !h&$e ) &m
th#t %u $ui(. % e!i$e"y thi$ $t #te.y
T& !h&$e the )u(d th#t *i"" he"% y&u meet # $%e!i)i! ." y&u !#( !&m%# e it$ "&(.-te m
%e )& m#(!e J & e & 10 ye# $ J t& &the )u(d$ *ith $imi"# &b'e!ti e$ "e# ( #b&ut *h&m the
m#(#.e i$ #(d h&* the )u(d i$ u( #(d !he!+ &ut it$ )ee $t u!tu e Y&u !#( u$e the )u(d$ % &$%e!tu$ i()& m#ti&( &( the )u(d !&m%#(y $ 5eb Site$ #(d % &)e$$i0&(#" #d i!e Mutu#"
)u(d$ !#( he"% y&u di e $i)y y&u %& t)&"i& & $% e#d &ut the m&(ey y&u h# e t& i( e$t t& mee
di))e e(t ."$ O(e *#y t& di e $i)y i$ t& !h&$e )u(d$ *ith di))e e(t &b'e!ti e$ #"i.(ed *ith y&u
&*( & e% e$e(ti(. di))e e(t $e.me(t$ &) the m# +et F& e7#m%"e y&u mi.ht buy # b"ue-!hi%
)u(d # $m#"" !&m%#(y . &*th )u(d #( i(te (#ti&(#" $t&!+ )u(d #(d # .& e (me(t )u(d
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Di e $i)i!#ti&(
M&$t e7%e t #. ee$ th#t it $ m& e e))e!ti e t& i( e$t i( # # iety &) $t&!+$ #(d b&(d$ th#( t&
de%e(d &( # $t &(. %e )& m#(!e &) 'u$t &(e & t*& $e!u itie$ But di e $i)yi(. !#( be # !h#""e(.e
be!#u$e buyi(. # %& t)&"i& &) i(di idu#" $t&!+$ #(d b&(d$ !#( be e7%e($i e A(d +(&*i(. *h#t
t& buy J #(d *he( J t#+e( time #(d !&(!e(t #ti&(
Mutu#" )u(d$ !#( &))e $&"uti&( 5he( y&u %ut m&(ey i( t& # )u(d it $ %&&"ed *ith m&(ey ) &m
&the i( e$t& $ t& ! e#te mu!h . e#te buyi(. %&*e th#( y&u bui"d # di e $i)ied %& t)&"i& Si(!e
# )u(d m#y &*( hu(d ed$ &) di))e e(t $e!u itie$ it$ $u!!e$$ i$( t de%e(de(t &( h&* &(e & t*&
h&"di(. d&
I( e$tme(t &b'e!ti e$
T& #!hie e it$ i( e$tme(t &b'e!ti e J *hethe it i$ "&(. J te m . &*th & !#%it#" % e$e #ti&( &
#(ythi(. i( bet*ee( J the )u(d $ m#(#.e i( e$t$ i( $e!u itie$ he & $he be"ie e$ *i"" % & ide the
e$u"t the )u(d $ee+$ T& ide(ti)y th&$e $e!u itie$ # )u(d $ e$e# !h $t#)) &)te( u$e$ *h#t $ +(&*(
#$ # b&tt&m J u% $ty"e *hi!h i( &" e$ # det#i"ed #(#"y$i$ &) the i(di idu#" !&m%#(ie$ i$$ui(. the
$e!u itie$ 5he( the &b'e!t i$ $m#""J !&m%#(y . &*th & the )&!u$ i$ &( eme .i(. m# +et$ the
% &!e$$ !#( be m& e di))i!u"t be!#u$e the e $ "imited i()& m#ti&( # #i"#b"e
Y&u m#y !h&&$e mutu#" )u(d$ *ith $%e!i)i! i( e$tme(t &b'e!ti e$ t& &u(d &ut y&u %& t)&"i& &) i(di idu#" h&"di(.$ O y&u m#y !h&&$e # (umbe &) mutu#" )u(d$ *ith di))e e(t &b'e!ti e$
! e#ti(. # di e $i)ied %& t)&"i& i( th#t *#y
3 &)e$$i&(#" m#(#.eme(t
A(&the e#$&( i( e$t& $ # e #tt #!ted t& mutu#" )u(d$ i$ th#t e#!h )u(d h#$ # % &)e$$i&(#"
m#(#.e *h& $et$ it$ i( e$tme(t buyi(. $ty"e #(d di e!t$ the +ey buy #(d $e"" de!i$i&($
A buyi(. $ty"e de)i(e$ the %# ti!u"# i( e$tme(t$ & ty%e$ &) i( e$tme(t$ # )u(d m#+e$ ) &m the %&&" th#t m#y be #%% &% i#te )& meeti(. it$ &b'e!ti e F& e7#m%"e i( $ee+i(. "&(.-te m !#%it#"
#%% e!i#ti&( $&me e9uity )u(d m#(#.e $ $t e$$ #"ue i( e$tme(t$ *hi!h me#( they buy $t&!+$
*h&$e % i!e$ # e "&*e th#( mi.ht be e7%e!ted Othe $ $t e$$ . &*th i( e$tme(t$R &)te( y&u(.e
dy(#mi! !&m%#(ie$ the m#(#.e be"ie e$ *i"" be!&me m#'& %"#ye $ i( thei i(du$t y & i( the
e!&(&my #$ # *h&"e
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S&me e7%e t$ be"ie e th#t # )u(d $ m#(#.e h#$ # m#'& &"e i( dete mi(i(. the e$u"t$ # )u(d
#!hie e$ They #d i$e th#t y&u !&()i m th#t # $u!!e$$)u" m#(#.e i$ $ti"" *ith the )u(d be)& e y&u
i( e$t #(d th#t y&u !&($ide $e""i(. y&u $h# e$ i) th#t m#(#.e "e# e$
ei( e$tme(t
Bei(. #b"e t& ei( e$t y&u di$t ibuti&($ t& buy #dditi&(#" $h# e$ i$ #(&the #d #(t#.e &)
i( e$ti(. i( mutu#" )u(d$ Y&u !#( !h&&$e th#t &%ti&( *he( y&u &%e( # (e* #!!&u(t & #t #(y
time *hi"e y&u &*( $h# e$ A(d &) !&u $e y&u #"$& h# e the &%ti&( t& e!ei e y&u di$t ibuti&($
i) y&u (eed the i(!&me the )u(d *&u"d % & ide
By i( e$ti(. e.u"# "y y&u bui"d the i( e$tme(t b#$e &( *hi!h )utu e e# (i(.$ *i"" be #b"e t&
#!!umu"#te # % &!e$$ +(&*( #$ !&m%&u(di(. The m& e y&u h# e i( e$ted the . e#te y&u e
%&te(ti#" )& )utu e . &*th A(d be!#u$e the )u(d h#(d"e$ the % &!e$$ &""i(. & e di$t ibuti&($
i(t& (e* $h# e$ #$ they # e %#id y&u d&( t h# e t& bud.et )& i( e$ti(. & emembe t& * ite the
!he!+
i$+
The e i$ #"*#y$ the i$+ th#t # mutu#" )u(d *&(t meet it$ i( e$tme(t &b'e!ti e & % & ide the
etu ( y&u # e $ee+i(. A(d $&me )u(d$ # e by de)i(iti&( i$+ie th#( &the $ F& e7#m%"e # )u(d
th#t i( e$t$ i( $m#"" (e* !&m%#(ie$-*hethe )& . &*th & #"ue Je7%&$e$ y&u t& the i$+ th#tthe !&m%#(ie$ *i"" (&t %e )& m #$ *e"" #$ the )u(d m#(#.e e7%e!t$ A(d i( m# +et d&*(tu ($
)#""i(. % i!e$ )& # )u(d$ u(de "yi(. i( e$tme(t m#y % &du!e # "&$$ #the th#( # .#i( )& the
)u(d
Sh& t-Te m #i($
E#!h time # mutu#" )u(d $e""$ #( i( e$tme(t )& m& e th#( the )u(d %#id t& buy it the )u(d
e#"i:e$ # !#%it#" .#i( A(d th&$e .#i($ # e %#$$ed #"&(. t& the )u(d$ i( e$t& $ i( % &%& ti&( t&
the (umbe &) $h# e$ i( the )u(d th#t i( e$t& &*($M&$t #!ti e"y m#(#.ed )u(d$ d&( t *#it m& e th#( # ye# be)& e $e""i(. i( e$tme(t$ Th#t me#($
th#t #(y % &)it &( the $#"e i$ # $h& t-te m !#%it#" .#i( *hi!h i$ t#7ed #t y&u e.u"# t#7 #te A(d
$i(!e # )u(d ty%i!#""y d&e$( t *ithh&"d t#7ed &( y&u beh#") #$ #( em%"&ye d&e$ y&u mu$t
!&me u% *ith the #m&u(t y&u &*e ) &m &the $&u !e$ i) y&u d&( t *#(t t& $e"" $h# e$-#t #
%&te(ti#" #dditi&(#" .#i( J t& #i$e the m&(ey y&u &*e
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ALL ABO,T EAL ESTAES INVESTMENT
Be)& e the $t&!+ m# +et #(d mutu#" )u(d$ be!#me %&%u"# %"#!e$ )& %e&%"e t& %ut thei
i( e$tme(t d&""# $ i( e$ti(. i( e#" e$t#te *#$ e7t eme"y %&%u"# 5e $ti"" m#i(t#i( th#t
i( e$ti(. i( e#" e$t#te i$ (&t 'u$t )& "#(d b# &($ & the i!h #(d )#m&u$ A$ # m#tte &) )#!t the
h&me *e buy #(d "i e i( i$ &)te( &u bi..e$t i( e$tme(t
F"yi(. hi.h &( the *i(.$ &) b&&mi(. e#" e$t#te % &%e ty i( I(di# h#$ be!&me # d e#m )& e e y
%&te(ti#" i( e$t& "&&+i(. )& *# d t& di. % &)it$ A"" # e eyei(. I(di#( % &%e ty m# +et )& # *ide
# iety &) e#$&($ It $ e e . &*i(. e!&(&my *hi!h i$ &( # !&(ti(u&u$ i$e *ith 8 1 %e !e(t
i(! e#$e *it(e$$ed i( the "#$t )i(#(!i#" ye# The b&&m i( e!&(&my i(! e#$e$ %u !h#$i(. %&*e
&) it$ %e&%"e #(d ! e#te$ dem#(d )& e#" e$t#te $e!t&
O(!e y&u h# e m#de the de!i$i&( t& be!&me # h&me&*(e it u$u#""y me#($ y&u *i"" h# e t&
b& &* the "# .e$t #m&u(t y&u h# e e e b& &*ed t& %u !h#$e $&methi(. Thi$ e#"i:#ti&( m#y
m#+e y&u *#(t t& bu y y&u he#d i( the $#(d #(d $i.( &( the d&tted "i(e but y&u $h&u"d( t F&
m&$t %e&%"e thi$ i$ the "# .e$t %u !h#$e they *i"" e e m#+e du i(. thei "i)etime #(d thi$ m#+e$
it #"" the m& e im%& t#(t t& .#the #$ mu!h +(&*"ed.e #$ %&$$ib"e #b&ut *h#t they e .etti(.
i(t&
5e .i e y&u the i()& m#ti&( y&u (eed i(!"udi(. m#+i(. the de!i$i&( &( *hethe *he( #(d
*h#t y&u $h&u"d %u !h#$eR )i(di(. the ty%e$ &) m& t.#.e$ #(d )i(#(!i(. # #i"#b"eR h#(d"i(. the
!"&$i(.R #(d +(&*i(. *h#t y&u "" (eed *he( it$ time t& $e"" y&u h&me 5e #"$& e7%"#i( the
i(!&me t#7 !&($e9ue(!e$ #(d #$$et % &te!ti&( #d #(t#.e$ &) h&me &*(e $hi%
Y&u !#( #"$& u$e e#" e$t#te *hethe "#(d & bui"di(. $t i!t"y #$ i( e$tme(t ehi!"e$ #(d
de%e(di(. &( y&u i(di idu#" $itu#ti&( y&u !#( d& it &( # . #(d & $m#""e $!#"e Let $ "&&+ #t
the *& "d &) e#" e$t#te #(d the i( e$ti(. &%ti&($ # #i"#b"e
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=&me #$ #( I( e$tme(t G O*i(. # h&me i$ the m&$t !&mm&( )& m &) e#" e$t#te i( e$ti(.
Let u$ $h&* y&u h&* y&u h&me i$ (&t 'u$t the %"#!e y&u "i e but it$ #"$& %e h#%$ y&u
"# .e$t #(d $#)e$t i( e$tme(t #$ *e""
I( e$tme(t e#" E$t#te G The i( #(d &ut$ &) i( e$ti(. i( e#" e$t#te #(d *hethe it $ thei.ht i( e$tme(t ehi!"e )& y&u 5hethe y&u # e thi(+i(. i( te m$ &) e(ti(. &ut y&u )i $t
h&me *he( y&u m& e &( t& # bi..e &(e & i( e$ti(. i( # bui"di(. )u"" &) #%# tme(t$ *e *i""
e7%"#i( *h#t y&u (eed t& +(&*
e#" E$t#te 3 &%e ty
,$u#""y the )i $t thi(. y&u "&&+ #t *he( y&u %u !h#$e # h&me i$ the de$i.( #(d the "#y&ut But i)
y&u "&&+ #t the h&u$e #$ #( i( e$tme(t it !&u"d % & e e y "u! #ti e ye# $ d&*( the d F& them#'& ity &) u$ buyi(. # h&me *i"" be the "# .e$t $i(."e i( e$tme(t *e m#+e i( &u "i)etime e#"
e$t#te i( e$ti(. d&e$( t 'u$t me#( %u !h#$i(. # h&u$e- it !#( i(!"ude #!#ti&( h&me$
!&mme !i#" % &$%e itie$ "#(d Hb&th de e"&%ed #(d u(de e"&%ed !&(d&mi(ium$ #(d m#(y &the
%&$$ibi"itie$
5he( buyi(. % &%e ty )& the %u %&$e &) i( e$ti(. the m&$t im%& t#(t )#!t& t& !&($ide i$ the
"&!#ti&( ,("i+e &the i( e$tme(t$ e#" e$t#te i$ d #m#ti!#""y #))e!ted by the !&(diti&( &) the
immedi#te # e# $u &u(di(. the % &%e ty #(d &the "&!#" )#!t& $ Se e #" )#!t& $ (eed t& be
!&($ide ed *he( #$$e$$i(. the #"ue &) e#" e$t#te Thi$ i(!"ude$ the #.e #(d !&(diti&( &) the
h&me im% & eme(t$ th#t h# e bee( m#de e!e(t $#"e$ i( the (ei.hb& h&&d !h#(.e$ t& :&(i(.
e.u"#ti&($ et! Y&u h# e t& "&&+ #t the %&te(ti#" i(!&me # h&u$e !#( % &du!e #(d h&* it
!&m%# e$ t& &the $ h&u$e$ i( the # e#
Ob'e!ti e$ #(d i$+$
e#" e$t#te i( e$ti(. #""&*$ the i( e$t& t& t# .et hi$ & he &b'e!ti e$ F& e7#m%"e i) y&u
&b'e!ti e i$ !#%it#" #%% e!i#ti&( the( buyi(. # % &mi$i(. %ie!e &) % &%e ty i( # (ei.hb& h&&d
*ith . e#t %&te(ti#" *i"" he"% y&u #!hie e thi$ O( the &the h#(d i) *h#t y&u $ee+ i$ i(!&me the(
buyi(. # e(t#" % &%e ty !#( he"% % & ide e.u"# i(!&me
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The e # e $i.(i)i!#(t i$+$ i( &" ed i( h&"di(. e#" e$t#te 3 &%e ty t#7e$ m#i(te(#(!e e7%e($e$
#(d e%#i !&$t$ # e 'u$t $&me &) the !&$t$ &) h&"di(. the #$$et Fu the m& e e#" e$t#te i$
!&($ide ed t& be e y i""i9uid J it !#( $&metime$ be h# d t& )i(d # buye i) y&u (eed t& $e"" the
% &%e ty 9ui!+"y
=&* t& Buy & Se"" it
e#" e$t#te i$ #"m&$t e7!"u$i e"y b&u.ht th &u.h e#" e$t#te #.e(t$ & b &+e $ thei !&m%e($#ti&(
u$u#""y i$ # %e !e(t#.e &) the %u !h#$e % i!e &) the % &%e ty e#" e$t#te !#( #"$& be %u !h#$ed
di e!t"y? ) &m the &*(e *ith&ut the #$$i$t#(!e &) # thi d %# ty I) y&u )i(d buyi(. % &%e ty t&&
e7%e($i e the( !&($ide i( e$ti(. i( e#" e$t#te i( e$tme(t t u$t$ H EIT$ *hi!h # e di$!u$$ed i(
the (e7t $e!ti&(
Let $ t#+e # "&&+ #t the di))e e(t ty%e$ &) i( e$tme(t e#" e$t#te y&u mi.ht !&(tem%"#te &*i(.
Fi7e -,%%e $
Y&u !#( m#+e m&(ey th &u.h i( e$ti(. i( e#" e$t#te i) y&u buy h&u$e$ !&(d&mi(ium$
bui"di(.$ et! *hi!h (eed $&me *& + #t # b# .#i( % i!e #(d )i7 them u% Y&u !#( % &b#b"y $e""
the e#" e$t#te )& # hi.he % i!e th#( y&u %#id #(d m#+e # % &)it =&*e e d&( t u(de e$tim#te
the *& + time #(d m&(ey th#t .&e$ i(t& buyi(. e%#i i(. #(d $e""i(. # h&me *he( y&u # e
dete mi(i(. *hethe it *i"" be % &)it#b"e )& y&u t& i( e$t A"$& emembe th#t di))e e(t t#7 u"e$
*i"" #%%"y t& the %u !h#$e #(d $#"e &) # h&me i) it i$ (&t y&u % i(!i%#" e$ide(!e
e(t#" 3 &%e ty
Y&u !#( buy e#" e$t#te )& e(t#" %u %&$e$ #(d e!ei e #( i(!&me $t e#m ) &m e(te $ Y&u m#y
#"$& be #b"e t& e e(tu#""y $e"" the % &%e ty )& m& e th#( y&u b&u.ht it )& #(d m#+e # .&&d
% &)it A"th&u.h d&( t )& .et th#t y&u *i"" (&* be # "#(d"& d *h& m#y h# e t& de#" *ith
(&(%#yi(. te(#(t$ #(d de$t u!ti e te(#(t$ E e( i) y&u h# e the *& "d$ be$t te(#(t$ y&u $ti""
h# e t& de#" *ith u%+ee% &) the % &%e ty #(d #(y % &b"em$ th#t !&me u% S&me i( e$t& $ hi e
% &%e ty m#(#.e & m#(#.eme(t !&m%#(y t& m#(#.e thei i( e$tme(t e#" e$t#te Thi$ i$ )i(e
but d&( t )& .et t& )#!t& i( the m#(#.eme(t )ee$ *he( y&u # e !#"!u"#ti(. y&u % &)it ) &m the
i( e$tme(t
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3"e#$e emembe th#t e(t#" e#" e$t#te i$ $ub'e!t t& di))e e(t t#7 u"e$ th#( the h&me y&u e$ide
i( y&u m#y be #b"e t& t#+e t#7 dedu!ti&($ )& "&$$e$ !#%it#" e7%e(ditu e #(d de% e!i#ti&( i) y&u
meet !e t#i( e9ui eme(t$ but &the dedu!ti&($ $%e!i)i! t& % i(!i%"e e$ide(!e m#y (&t be
# #i"#b"e t& y&u
,(im% & ed L#(d
,(im% & ed "#(d i$ di))i!u"t i( e$tme(t t& m#+e # % &)it i( ,("e$$ y&u m#(#.e t& buy # %ie!e &)
"#(d th#t i$ e7t eme"y de$i #b"e #t # .&&d % i!e #(d # e !e t#i( th#t it i$ (&t b# ed ) &m % &)it#b"e
u$e )& the (ei.hb& h&&d it i$ "&!#ted i( Hbe!#u$e &) :&(i(. & &the i$$ue$ it *i"" % &b#b"y !&$t
y&u m& e t& &*( the % &%e ty th#( y&u *i"" e e m#+e $e""i(. it H emembe y&u *i"" $ti"" h# e
t& %#y % &%e ty t#7e$ #(d *i"" #"$& "i+e"y i(!u &the u%+ee% !&$t$ &( the "#(d #(d y&u *&( t be
e!ei i(. #(y i(!&me ) &m e(t$
I) y&u h# e $&me $& t &) i($ide $!&&% &( # %ie!e &) "#(d H)& e7#m%"e the %e $&( i( the h&u$e &
the "&t (e7t t& the "#(d i$ # *e#"thy e!"u$e #(d d&e$ (&t *#(t the % &%e ty bui"t u%&( $& y&u !#(
(#me y&u % i!e t& $e"" it t& him & %"#( &( de e"&%i(. it y&u $e") Hbui"di(. y&u h&me &( # %ie!e
&) % &%e ty (e7t t& # "#+e i( th#t !#$e it m#y be # .&&d i( e$tme(t
Se!&(d =&me$
Se!&(d =&me$ & #!#ti&( h&me$ $h&u"d be %u !h#$ed % im# i"y )& #!#ti&( %u %&$e$ (&
i( e$tme(t %u %&$e$ M&$t %e&%"e e(d u% *ith # "&$$ &( thei #!#ti&( h&me % &%e tie$ be!#u$
e e( i) y&u !#( m#(#.e t& e(t the h&me the !&$t$ &) &*(i(. the h&me #"m&$t #"*#y$ e7!eed the
e(t#" i(!&me it b i(. i(
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ALL ABO,T LIFE INS, ANCE INVESTMENT
Li)e I($u #(!e i$ i(!&me % &te!ti&( i( the e e(t &) y&u de#th The %e $&( y&u (#me #$ y&u
be(e)i!i# y *i"" e!ei e % &!eed$ ) &m #( i($u #(!e !&m%#(y t& &))$et the i(!&me "&$t #$ # e$u"t&) y&u de#th Y&u !#( thi(+ &) "i)e i($u #(!e #$ # m& bid ) &m &) .#mb"i(.G i) y&u "i ed "&(.e
th#( the i($u #(!e !&m%#(y e7%e!ted y&u t& the( y&u *&u"d "&$e4 the bet But i) y&u died e# "y
the( y&u *&u"d *i(4 be!#u$e the i($u #(!e !&m%#(y *&u"d h# e t& %#y &ut y&u be(e)i!i# y
I($u e $ H& u(de * ite $ "&&+ !# e)u""y #t de!#de$ *& th &) d#t# t& t y t& % edi!t e7#!t"y h&*
"&(. y&u *i"" "i e I($u #(!e u(de * ite $ !"#$$i)y i(di idu#"$ b#$ed &( thei hei.ht *ei.ht
"i)e$ty"e Hi e *hethe & & (&t they $m&+e #(d medi!#" hi$t& y Hi e i) they h# e h#d #(y $e i&u$
he#"th !&m%"i!#ti&($ A"" the$e # i#b"e$ *i"" dete mi(e *h#t #te !"#$$ !#te.& y # %e $&( )it$
i(t& Thi$ d&e$( t me#( th#t $m&+e $ #(d %e&%"e *h& h# e h#d $e i&u$ he#"th % &b"em$ !#( t be
i($u ed it 'u$t me#($ they "" %#y di))e e(t % emium$
The e # e t*& e y !&mm&( +i(d$ &) "i)e i($u #(!e te m "i)e #(d %e m#(e(t "i)e Te m "i)e
i($u #(!e i$ u$u#""y )& # e"#ti e"y $h& t %e i&d &) time *he e#$ # %e m#(e(t "i)e %&"i!y i$ &(e
th#t y&u %#y i(t& th &u.h&ut y&u e(ti e "i)e The$e %#yme(t$ # e u$u#""y )i7ed ) &m the time y&u
%u !h#$e y&u %&"i!y B#$i!#""y the y&u(.e y&u # e *he( y&u $i.(-u% )& thi$ ty%e &) i($u #(!e the !he#%e y&u m&(th"y %#yme(t$ *i"" be
Need )& "i)e i($u #(!e
i$+$ #(d u(!e t#i(tie$ # e %# t &) "i)e $ . e#t #d e(tu e J #!!ide(t i""(e$$ the)t (#tu #" di$#$te
J they e #"" bui"t i(t& the *& +i(. &) the ,(i e $e *#iti(. t& h#%%e( I($u #(!e the( i$ m#( $
#($*e t& the #.# ie$ &) "i)e I) y&u !#((&t be#t m#(-m#de #(d (#tu #" !#"#mitie$ *e"" #t "e#$t
be % e%# ed )& them #(d thei #)te m#th
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Ty%e$ &) "i)e I($u #(!e
M&$t &) the % &du!t$ &))e ed by I(di#( Li)e i($u e $ # e de e"&%ed #(d $t u!tu ed # &u(d the$e
b#$i!4 %&"i!ie$ #(d # e u$u#""y #( e7te($i&( & # !&mbi(#ti&( &) the$e %&"i!ie$ S& the di))e e(t
ty%e$ &) i($u #(!e %&"i!ie$ # e
Te m I($u #(!e 3&"i!y A te m i($u #(!e %&"i!y i$ # %u e i$+ !& e )& # $%e!i)ied %e i&d &) time 5h#t thi$
me#($ i$ th#t the $um #$$u ed i$ %#y#b"e &("y i) the %&"i!yh&"de ide$ *ithi( the %&"i!y
te m F& i($t#(!e i) # %e $&( buy$ $ 2 "#+h %&"i!y )& 10-ye# $ %e i&dP 5e"" the( he i$
(&t e(tit"ed t& #(y %#yme(tR the i($u #(!e !&m%#(y +ee%$ the e(ti e % emium %#id du i(.
the 10-ye# %e i&d
5h#t i) he $u i e$ the 10-ye# %e i&dP 5e"" the( he i$ (&t e(tit"ed t& #(y %#yme(tR the
i($u #(!e !&m%#(y +ee%$ the e(ti e % emium %#id du i(. the 10-ye# %e i&d
S& the e i$ (& e"eme(t &) $# i(.$ & i( e$tme(t i( $u!h # %&"i!y It i$ # 100 %e !e(t i$+
!& e It $im%"y me#($ th#t # %e $&( %#y$ # !e t#i( % emium t& % &te!t hi$ )#mi"y #.#i($t
hi$ $udde( de#th =e )& )eit$ the #m&u(t i) he &ut"i e$ the %e i&d &) the %&"i!y Thi$
e7%"#i($ *hy the Te m I($u #(!e 3&"i!y !&me$ #t the "&*e$t !&$t
E(d&*me(t 3&"i!y
C&mbi(i(. i$+ !& e *ith )i(#(!i#" $# i(.$ #( e(d&*me(t %&"i!y i$ the m&$t %&%u"# %&"i!ie$
i( the *& "d &) "i)e i($u #(!e
I( #( E(d&*me(t 3&"i!y the $um #$$u ed i$ %#y#b"e e e( i) the i($u ed $u i e$ the
%&"i!y te m
I) the i($u ed die$ du i(. the te(u e &) the %&"i!y the i($u #(!e )i m h#$ t& %#y the $um
#$$u ed 'u$t #$ #(y &the %u e i$+ !& e
A %u e e(d&*me(t %&"i!y i$ #"$& # )& m &) )i(#(!i#" $# i(. *he eby i) the %e $&(
!& e ed em#i($ #"i e bey&(d the te(u e &) the %&"i!yR he .et$ b#!+ the $um #$$u ed *ith
$&me &the i( e$tme(t be(e)it$
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I( #dditi&( t& the b#$i! %&"i!y i($u e $ &))e # i&u$ be(e)it$ $u!h #$ d&ub"e e(d&*me(t #(d
m# i#.e / edu!#ti&( e(d&*me(t %"#($ The !&$t &) $u!h # %&"i!y i$ $"i.ht"y hi.he but *& th it$
#"ue
5h&"e Li)e 3&"i!y A$ the (#me $u..e$t$ # 5h&"e Li)e 3&"i!y i$ #( i($u #(!e !& e #.#i($t de#th
i e$%e!ti e &) *he( it h#%%e($
,(de thi$ %"#( the %&"i!yh&"de %#y$ e.u"# % emium$ u(ti" hi$ de#th )&""&*i(. *hi!h
the m&(ey i$ h#(ded & e t& hi$ )#mi"y
Thi$ %&"i!y h&*e e )#i"$ t& #dd e$$ the #dditi&(#" (eed$ &) the i($u ed du i(. hi$ %&$t-
eti eme(t ye# $ It d&e$( t t#+e i(t& #!!&u(t # %e $&( $ i(! e#$i(. (eed$ eithe 5hi"e the
i($u ed buy$ the %&"i!y #t y&u(. #.e hi$ e9ui eme(t$ i(! e#$e & e time By the time he die$
the #"ue &) the $um #$$u ed i$ t&& "&* t& meet hi$ )#mi"y $ (eed$ A$ # e$u"t &) the$e
d #*b#!+$ i($u #(!e )i m$ (&* &))e eithe # m&di)ied 5h&"e Li)e 3&"i!y & !&mbi(e i( *ith
#(&the ty%e %&"i!y
M&(ey B#!+ 3&"i!y The$e %&"i!ie$ # e $t u!tu ed t& % & ide $um$ e9ui ed #$ #(ti!i%#ted e7%e($e$ Hm# i#.e
edu!#ti&( et! & e # $ti%u"#ted %e i&d &) time 5ith i()"#ti&( be!&mi(. # bi. i$$ue
!&m%#(ie$ h# e e#"i:ed th#t $&metime$ the m&(ey #"ue &) the %&"i!y i$ e &ded Th#t i$
*hy *ith J% &)it %&"i!ie$ # e #"$& bei(. i(t &du!ed t& &))$et $&me &) the "&$$e$ i(!u ed
&( #!!&u(t &) i()"#ti&(
A %& ti&( &) the $um #$$u ed i$ %#y#b"e #t e.u"# i(te #"$ O( $u i #" the em#i(de &)
the $um #$$u ed i$ %#y#b"e
I( !#$e &) de#th the )u"" $um #$$u ed i$ %#y#b"e t& the i($u ed The % emium i$ %#y#b"e )& # %# ti!u"# %e i&d &) time
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>>
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A((uitie$ #(d 3e($i&(
I( #((uity the i($u e #. ee$ t& %#y the i($u ed # $ti%u"#ted $um &) m&(ey %e i&di!#""y The
%u %&$e &) #( #((uity i$ t& % &te!t #.#i($t i$+ #$ *e"" #$ % & ide m&(ey i( the )& m &) %e($i&(
#t e.u"# i(te #"$
O e the ye# $ i($u e $ h# e #dded # i&u$ )e#tu e$ t& b#$i! i($u #(!e %&"i!ie$ i( & de t&
#dd e$$ $%e!i)i! (eed$ &) # ! &$$ $e!ti&( &) %e&%"e
Ob'e!ti e$ #(d i$+$
N& m#tte *h& y&u # e &(e be(e)it &) "i)e i($u #(!e i$ the %e#!e &) mi(d it .i e$ y&u I)
#(ythi(. h#%%e($ t& y&u y&u be(e)i!i# y *i"" e!ei e # !he!+ i( # m#tte &) d#y$ Li)e
I($u #(!e !#( #"$& be u$ed t& !& e #(y debt$ & "i#bi"itie$ y&u "e# e behi(d The b#(+ d&e$( t
'u$t * ite &)) y&u m& t.#.e &(!e y&u %#$$ #*#y J the$e %#yme(t$ mu$t be m#de & y&u h&u$e
m#y be "i9uid#ted Li)e I($u #(!e !#( #"$& ! e#te #( i(he it#(!e )& y&u hei $ & it !#( be u$ed
t& "e# e # "e.#!y i) it $ %ut t&*# d d&(#ti&($ t& !h# it#b"e & .#(i:#ti&($
M&$t "i)e i($u #(!e %&"i!ie$ !# y e"#ti e"y "itt"e i$+ be!#u$e i($u #(!e !&m%#(ie$ # e u$u#""y
$t#b"e #(d he# i"y e.u"#ted by the .& e (me(t I( !#$h #"ue4 %&"i!ie$ y&u # e #""&*ed t&
i( e$t y&u %&"i!y i( $t&!+ b&(d & m&(ey m# +et )u(d$ I( the$e ty%e$ &) %&"i!ie$ the #"ue &)
y&u i($u #(!e de%e(d$ &( the %e )& m#(!e &) th&$e )u(d$
=&* t& Buy & Se"" it
The e # e th&u$#(d$ &) i($u #(!e b &+e $ #(d b#(+$ #! &$$ N& th Ame i!#
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5e#+(e$$e$ I) y&u "i e # "&(. "i)e y&u )#mi"y "i+e"y *&( t .et the )u"" #"ue &ut &) y&u %&"i!y
C#$h #"ue )u(d$ !#( )"u!tu#te de%e(di(. &( the )i(#(!i#" m# +et$
Th ee M#i( ,$e$ I(!&me 3 &te!ti&(
C#%it#" A%% e!i#ti&(
T#7-De)e ed S# i(.$
e#"ity Che!+
5h#t $ the e di!tP D& y&u h# e the time di$!i%"i(e #(d )i(#(!i#" #*# e(e$$ t& t#+e !h# .e &)
y&u )i(#(!e$ #(d (&t !&u(t &( the "&*"y etu ($ ) &m e(d&*me(t %"#($P D& y&u *#(t
#b$&"ute"y !e t#i(ty i( y&u i( e$tme(t$P I) the #($*e t& the )i $t 9ue$ti&( i$ # (& #(d the
$e!&(d # ye$ y&u &%ti&($ *i"" be $e e e"y "imited The e # e # )e* e(d&*me(t %"#($ th#t &))e
.u# #(teed etu ($ #(d the be$t it .et$ i$ #b&ut 6 %e !e(t I) &( the &the h#(d y&u # e *i""i(. t&
t#+e !#"!u"#ted i$+$ y&u !#( !e t#i("y d& bette th#( th#t *ith # mi7 &) %&$t &))i!e $!heme$ #(d
b#(+ de%&$it$ #t the e y "&*- i$+ e(d &) the $%e!t um t& e9uity )u(d$ #(d $t&!+ $ #t the &the
e(d *ith debt )u(d$ #(d b#"#(!ed )u(d$ )e#tu i(. $&me*he e i( the midd"e Fi(e y&u !&m)& t"e e" #(d y&u *i"" +(&* i) i($u #(!e %"#($ !#( d&ub"e u% y&u i( e$tme(t$ )& y&u
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Introduction to the Organisation
Karvy Stock Broking Limited
KARVY is a premier integrated financial services provider and ranked among the top
five in the country in all its business segments. It services over 16 million individual
investors in various capacities and provides investor services to over !! corporate.
It is a member of all three"#
$ational %tock &'change ($%&) *ombay %tock &'change (*%&)
+yderabad %tock &'change (+%&)
Karvy utili,ed its e'perience and superlative e'pertise to capitali,e on its strengths and
better its service- innovate and provide ne ones. It diversified in the process and thus
evolved as India/s premier integrated financial service enterprise.
Karvy has been a customer centric company since its inception. It offers a single
platform servicing multiple financial instruments in its bid to offer complete financial
solutions to the varying needs of both corporate and retail investors- here an e'tensive
range of services are provided ith great volume#management capability.
KARVY covers the entire spectrum of financial services such as %tock broking-
0epository articipants- 0istribution of financial products # mutual funds-bonds- fi'ed
deposit- e2uities- Insurance *roking- 3ommodities *roking- ersonal 4inance Advisory
%ervices- 5erchant *anking 3orporate 4inance- placement of e2uity- I 7s- among
others. Karvy has a professional management team and ranks among the best in
technology- operations and research of various industrial segments.
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BACKGROUND
8he flagship company- Karvy 3onsultants 9imited as found ith the vision and
enterprise of a group of practicing 3hartered Accountants on a modest scale in 1:;1 in
+yderabad- here it no has 1 branches . 8he name KARVY is actually the Initials of
their names.
K !r" Kutum# Rao
A !r A$ay Kumar
R !r" Ramas%amy
& !r" &enkat Naidu
' !r" 'ugandhar
It initiated ith 8
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handled over 6>? issues as Registrars to public issues- processed over ?= million
applications and is servicing over 16 million investors from various locations spread
over =!? cities .
+o!rd o# Directors
!r" C (arthasarathy - a leader in the financial services industry in India is responsible
for building Karvy as one of India@s truly integrated 4inancial %ervices rovider he is a
fello member of the Institute of 3ompany %ecretaries of India- a 4ello 5ember of the
Institute of 3hartered Accountants of India and a graduate in la . As 3hairman- he
oversees the group@s operations and renders vision and business direction. +is passionand vision for achieving leadership in the business made KARVY a leading financial
intermediary ranking them as number one in the registrar- %hare 8ransfer and I 7
0istribution businesses. +e also holds directorship in Karvy %tock *roking 9imited-
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Karvy Investor %ervices 9imited- Karvy 3omputershare rivate 9imited- Karvy 3omtrade
9imited- Karvy Insurance *roking vt 9td "
!r" ! 'ugandhar - 5anaging 0irector- founder member of Karvy 3onsultants 9imited-
has varied e'perience in the field of financial services spanning over =! years. +e is a
4ello 5ember of the Institute of 3hartered Accountants of India and as involved in
the statutory and branch audit of banks for =6 years.
!r" ! S Ramakrishna - 0irector- founder member of Karvy 3onsultants 9imited is
orchestrator of technology initiatives such as the call center in the service of the
customer. 5r. Ramakrishna is a member of the +yderabad %tock &'change and is the
director of Karvy %tock *roking 9imited- Karvy Investor %ervices 9imited- Karvy
0
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3omputershare rivate 9imited- Karvy 3omtrade 9imited- Karvy Insurance *roking vt
9td. +e has helped Karvy diversify into the field of medical transcription leveraging on
the company@s core competency of transaction processing. +e has more than =! years
of e'perience in the financial services arena.
!r" (rasad & (ot)uri - 0irector- is an entrepreneur of repute in the I8 professionalservices arena. In Bune 1::6- he founded C roconC building the organi,ation into
one of the fastest gro ing I8 services players in the D% ith ==? employees and
revenues of E==m in => months. +e successfully merged the company ith R35 for
E =m in $ovember 1::;. In =!!!- he founded @ Albion 7rion 3ompany@- a roll up in
I8 services sector in the D%.
1
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Karvy*s !ission+
7ur mission is to be a leading and preferred service provider to our customers- and
e aim to achieve this leadership position by building an innovative- enterprising- andtechnology driven organi,ation hich ill set the highest standards of service and
business ethics F.
&ision o, Karvy+
8o achieve sustain market leadership- Karvy shall aim for complete customer
satisfaction- by combining its human and technological resources- to provide orld class
2uality services. In the process Karvy shall strive to meet and e'ceed customer@s
satisfaction and set industry standards.
-UALI.' (OLIC'+8o achieve and retain leadership- Karvy aims for complete customer satisfaction- by
combining its human and technological resources- to provide superior 2uality financial
services. In the process- Karvy strives to e'ceed 3ustomer@s e'pectations.
As /er the -ua)ity (o)icy0 Karvy %i))+ *uild in#house processes that ill ensure transparent and harmonious
relationships ith its clients and investors to provide high 2uality of services. &stablish a partner relationship ith its investor service agents and vendors
that ill help it in keeping up to its commitments to the customers. rovide high 2uality of ork life for all its employees and e2uip them ith
ade2uate kno ledge skills so as to respond to customer@s needs. 3ontinue to uphold the values of honesty integrity and strive to establish
unparalleled standards in business ethics.
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Dse state#of#the art information technology in developing ne and innovative
financial products and services to meet the changing needs of investors and
clients. %trive to be a reliable source of value#added financial products- services and
constantly guide the individuals and institutions in making a
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services and e'pertise in this industry has helped it gain the status it en
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3448 %et up investor service centers
344; 4inancial roducts 0istribution
344< &ntry into 5utual 4und %ervices
3449 3orporate 4inance and Investment banking
3445 4irst Registrar in the country to be a arded I%7 :!!=
3444 I8 enabled service # * 7
8777 & *usiness .karvy.com
8773 Insurance and 9aunch of retail arm Karvy the4inapolis Your ersonal 4inance Advisor
8778 9aunch of 3J
877; 3ommencement of %econdary 0ebt and 05 trading
877< BV ith 3omputer share 9imited - Australia9aunch of Karvy Jlobal %ervice
Karvy 3omtrade
8779 Karvy Insurance *roking vt. 9td.
877: Karvy Realty %ervices (India) 9imited KR%9
8775 Karvy 4ortune - 4unding by I3I3I Ventures 9td.-*arings Asia
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8776 Karvy rivate ealth
8774 Karvy 0ata 5anagement %ervices 9td
Karvy 4inancial %ervices 9td
!i)estones to #e achieved in ,uture+
8o set up its o n Asset 5anagement 3ompany
8o set up its o n *ank by =!1=
Karvy Grou/ o, Com/anies
As discussed earlier- KARVY offers a single platform servicing multiple financial
instruments in its bid to offer complete financial solutions to the varying needs of both
corporate and retail investors. 8he range of products and services are provided by thefollo ing ings.
3= Karvy Consu)tants Limited+
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8his is the flagship company of Karvy Jroup and it controls the organi,ational affairs-
channels of progress- ork affairs and pioneering business policies. 8his as the first
business the KARVY group ventured into- but no they have transferred it into a
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8/10/2019