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    ANALYSIS OF INVESTMENT DECISIONS

    SubmittedBy

    T.DINESH

    (HT.NO. 011060128)

    Project submitted in !rti!" #u"#i""ment #or t$e !%!rd o# de&ree o#

    ' STE O* +,SINESS D'INIST TION

    +-

    I E/ N ND S HOO O* P ST,DIESOS' NI ,NI E SIT3

    2006 - 2008

    1

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    DE TION

    I he eby de!"# e th#t thi$ % &'e!t e%& t tit"edN 3SIS O* IN EST'ENT DE ISIONS

    $ubmitted by me t& the De%# tme(t &) I E/ N ND S HOO O* POST D, TE

    ST,DIES i$ # b&(#)ide *& + u(de t#+e( by me #(d it i$ (&t $ubmitted t& #(y &the ,(i e $ity

    & I($tituti&( )& the #*# d &) #(y de. ee di%"&m# / !e ti)i!#te & %ub"i$hed #(y time be)& e

    T .DINESH

    2

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    ABST ACT

    The % &'e!t ANANLYSIS OF INVESTMENT O3TIONS4 .i e$ the b ie) ide# e.# di(. the

    # i&u$ i( e$tme(t &%ti&($ th#t # e % e #i"i(. i( the )i(#(!i#" m# +et$ i( I(di# 5ith "&t$ &)

    i( e$tme(t &%ti&($ "i+e b#(+$ Fi7ed De%&$it$ & e (me(t b&(d$ $t&!+ m# +et e#" e$t#te

    .&"d #(d mutu#" )u(d$ the !&mm&( i( e$t& e(d$ u% m& e !&()u$ed th#( e e E#!h #(d e e y

    i( e$tme(t &%ti&( h#$ it$ &*( me it$ #(d deme it$ Thi$ % &'e!t I h# e di$!u$$ed #b&ut )e*

    i( e$tme(t &%ti&($ # #i"#b"e

    A(y i( e$t& be)& e i( e$ti(. $h&u"d t#+e i(t& !&($ide #ti&( t#e $#)ety "i9uidity etu ($

    e(t y/e7it b# ie $ #(d t#7 e))i!ie(!y %# #mete $ 5e (eed t& e #"u#te e#!h i( e$tme(t &%ti&( &(

    the #b& e-me(ti&(ed b#$i$ #(d the( i( e$t m&(ey T&d#y i( e$t& )#!e$ t&& mu!h !&()u$i&( i(

    #(#"y:i(. the # i&u$ i( e$tme(t &%ti&($ # #i"#b"e #(d the( $e"e!ti(. the be$t $uit#b"e &(e I( the

    % e$e(t % &'e!t i( e$tme(t &%ti&($ # e !&m%# ed &( the b#$i$ &) etu ($ #$ *e"" #$ &( the

    %# #mete $ "i+e $#)ety "i9uidity te m h&"di(. et! thu$ #$$i$ti(. the i( e$t& #$ # .uide )&

    i( e$tme(t %u %&$e

    ;

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    AC

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    TABLE OF CONTENETS

    CONTENTS 3A E NO

    Li$t &) t#b"e$ 6

    Li$t &) Fi.u e$ ?

    C=A3TE -1

    1 INT OD,CTION 8

    2 OB@ECTIVE OF T=E ST,DY

    ; MET=ODOLO Y 10

    > LIMITATIONS OF T=E ST,DY 11

    C=A3TE -2

    INT OD,CTION TO INVESTMENT DECISIONS 12

    6 TY3ES OF INVESTMENT OF O3TIONS 1;

    C=A3TE -;

    ? ALL ABO,T E ,ITY INVESTMENT 1

    8 ALL ABO,T BONDS INVESTMENT 21

    ALL ABO,T OLD INVESTMENT 2?

    10 ALL ABO,T M,T,ALF,ND INVESTMENT ;1

    11 ALL ABO,T EAL ESTATE INVESTMENT ;?

    12 ALL ABO,T LIFE INS, ANCE INVESTMENT >1C=A3TE ->

    1; 3E FO MANCE ANALYSIS OF ET, NS >?

    C=A3TE -

    1> FINDIN S OF T=E ST,DY ?

    1 CONCL,SION 62

    16 BIBLIO A3=Y 6>

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    LIST OF TABLES

    TABLE 3A E NO

    1 B&(d #ti(. 2;

    2 A$$et id

    ; 3# #mete $ T#b"e 61

    6

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    LIST OF FI , ESFI , ES 3A E NO

    1 Se($e7 Ch# t >?

    2 BSE 100 Ch# t >8

    ; BSE 200 Ch# t >

    > BSE 00 Ch# t 0

    &"d Ch# t 1

    6 E9uity T#7 S# i(. Ch# t 2

    ? E9uity B#"#(!ed Ch# t ;

    ?

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    INT OD,CTION TO INVESTMENTS

    The e # e m#(y di))e e(t de)i(iti&($ &) *h#t i( e$tme(t #(d i( e$ti(. #!tu#""y me#($ O(e &)

    the $im%"e$t *#y$ &) de$! ibi(. it i$ u$i(. y&u m&(ey t& t y #(d m#+e m& e m&(ey Thi$ !#(

    h#%%e( i( m#(y di))e e(t *#y$

    A"" i( e$t& $ # e di))e e(t The !&mm&( )#!t& i$ th#t y&u *&u"d "i+e t& i( e$t m&(ey t& #im t&

    m#+e it . &* & t& e!ei e # e.u"# i(!&me ) &m it 5e *&u"d "i+e t& $h&* y&u th#t !h&&$i(. the

    m&$t $uit#b"e i( e$tme(t )& y&u d&e$ (&t (eed t& be di))i!u"t A"" y&u (eed i$ the i.ht he"%

    #"&(. the *#y

    The #!t !&mmitti(. m&(ey & !#%it#" t& #( e(de# & *ith the e7%e!t#ti&( &) &bt#i(i(. #(#dditi&(#" i(!&me & % &)it i$ +(&*( #$ i( e$tme(t I( e$ti(. me#($ %utti(. y&u m&(ey t& *& +

    )& y&u

    8

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    OB@ECTIVE OF T=E ST,DY

    The % im# y &b'e!ti e &) the % &'e!t i$ t& m#+e #( #(#"y$i$ &) # i&u$ i( e$tme(t de!i$i&( The

    #im i$ t& !&m%# e the etu ($ .i e( by # i&u$ i( e$tme(t de!i$i&( T& !#te the di))e e(t (eed$

    &) i( e$t& the$e &%ti&($ # e #"$& !&m%# ed &( the b#$i$ &) # i&u$ %# #mete $ "i+e $#)e

    "i9uidity i$+ e(t y/e7it b# ie $ et!

    The % &'e!t *& + *#$ u(de t#+e( i( & de t& h# e # e#$&(#b"e u(de $t#(di(. #b&ut the

    i( e$tme(t i(du$t y The % &'e!t *& + i(!"ude$ +(&*i(. #b&ut the i( e$tme(t DECISIONS "i+e

    e9uity b&(d e#" e$t#te .&"d #(d mutu#" )u(d A"" i( e$tme(t DECISIONS # e di$!u$$ed *ith

    thei ty%e$ *& +i(.$ #(d etu ($

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    MET=ODOLO Y

    E9uitie$ B&(d$ e#" E$t#te &"d Mutu#" Fu(d$ #(d Li)e I($u #(!e *e e ide(ti)ied #$ m#'&

    ty%e$ &) i( e$tme(t de!i$i&(

    The % im# y d#t# )& the % &'e!t e.# di(. i( e$tme(t #(d # i&u$ i( e$tme(t DECISIONS *e e

    !&""e!ted th &u.h i(te #!ti&($ h#d *ith M #.hu(#dh Si

    The $e!&(d# y d#te )& the % &'e!t e.# di(. i( e$tme(t #(d # i&u$ i( e$tme(t DECISIONS

    *e e !&""e!ted ) &m *eb$ite$ te7tb&&+$ #(d m#.#:i(e$

    The( the # e #.e$ &) etu ($ & e # %e i&d &) ye# $ # e !&($ide ed )& the %u %&$e &

    !&m%# i$&( &) i( e$tme(t &%ti&($ The( ! iti!#" #(#"y$i$ i$ m#de &( !e t#i( %# #mete $ "i+e

    etu ($ $#)ety "i9uidity et! i i(. *ei.ht#.e t& the di))e e(t ty%e &) (eed$ &) the i( e$t& $ #(d

    the( mu"ti%"yi(. the $#me *ith the #"ue$ #$$i.(ed d&e$ thi$

    10

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    LIMITATIONS OF T=E ST,DY

    The $tudy *#$ "imited t& &("y $i7 i( e$tme(t &%ti&($

    M&$t &) the i()& m#ti&( !&""e!ted i$ $e!&(d# y d#t#

    The d#t# i$ !&m%# ed #(d #(#"y:ed &( the b#$i$ &) %e )& m#(!e &) the i( e$tme(t &%ti&($

    & e the %#$t )i e ye# $

    5hi"e !&($ide i(. the etu ($ ) &m mutu#" )u(d$ &("y t&% %e )& mi(. $!heme$ *e e

    #(#"y:ed

    It *#$ e y di))i!u"t t& &bt#i( the d#te e.# di(. the etu ($ yie"ded by e#" e$t#te #(d

    he(!e # e #.e$ *e e t#+e(

    11

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    INVESTMENT DECISIONS

    I(t &du!ti&(

    The$e d#y$ #"m&$t e e y&(e i$ i( e$ti(. i( $&methi(. e e( i) it $ # $# i(.$ #!!&u(t #t the "&!#"

    b#(+ & # !he!+i(. #!!&u(t the e# ($ i(te e$t & the h&me they b&u.ht t& "i e i(

    =&*e e m#(y %e&%"e # e & e *he"med *he( they bei(. t& !&($ide the !&(!e%t &) i( e$ti(.

    "et #"&(e the "#u(d y "i$t &) !h&i!e$ )& i( e$tme(t ehi!"e$ E e( th&u.h it m#y $eem the

    e e y&(e #(d thei b &the $ +(&*$ e7#!t"y *h& *h#t #(d *he( t& i( e$t i( $& they !#( m#+e

    +i""i(. %"e#$e d&( t be )&&"ed M#'& itie$ &) i( e$t& ty%i!#""y 'um% &( the "#te$t i( e$tme(t

    b#(d*#.&( #(d % &b#b"y d&( t +(&* #$ mu!h #b&ut *h#t $ &ut the e #$ y&u thi(+

    Be)& e y&u !#( !&()ide(t"y !h&&$e #( i( e$tme(t %#th th#t *i"" he"% y&u #!hie e y&u %e $&(#"

    ."$ #(d &b'e!ti e$ it $ it#""y im%& t#(t th#t y&u u(de $t#(d the b#$i!$ #b&ut the ty%e$ &)

    i( e$tme(t$ # #i"#b"e

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    TY3ES OF INVESTMENT O3TIONS

    A b ie) % e ie* &) di))e e(t i( e$tme(t &%ti&($ i$ .i e( be"&*G

    E9uitie$G I( e$tme(t i( $h# e$ &) !&m%#(ie$ i$ i( e$ti(. i( e9uitie$

    St&!+$ !#( be b &u.ht/$&"d ) &m the e7!h#(.e$ H$e!&(d# y m# +et & i# I3O $ J I(iti#" 3ub"i!

    O))e i(.$ H% im# y m# +et St&!+$ # e the be$t "&(.-te m i( e$tme(t &%ti&($ *he ei( the m# +et

    &"#ti"ity #(d the e$u"t#(t i$+ &) "&$$e$ i) .i e( e(&u.h time # e miti.#ted by the .e(e #"

    u%*# d m&me(tum &) the e!&(&my The e # e t*& $t e#m$ &) e e(ue .e(e #ti&( ) &m thi$ ) &m

    &) i( e$tme(t

    1 Di ide(dG 3e i&di! %#yme(t$ m#de &ut &) the !&m%#(y $ % &)it$ # e te med #$ di ide(d$

    2 &*thG The % i!e &) the $t&!+ #%% e!i#te$ !&mme($u #te t& the . &*th %&$ted by the!&m%#(y e$u"ti(. i( !#%it#" #%% e!i#ti&(

    O( #( # e #.e #( i( e$tme(t i( e9uitie$ i( I(di# h#$ # etu ( &) 2 K &&d %& t)&"i&

    m#(#.eme(t % e!i$e timi(. m#y e($u e # etu ( &) >0K & m& e 3i!+i(. the i.ht $t&!+ #t the

    i.ht time *&u"d .u# #(tee th#t y&u !#%it#" .#i($ i e . &*th i( m# +et #"ue &) $t&!+

    %&$$e$$i&($ *i"" i$e

    B&(d$G It i$ # )i7ed i(!&me Hdebt i($t ume(t i$$ued )& # %e i&d &) m& e th#( &(e ye# *ith the %u %&$e &) #i$i(. !#%it#" The !e(t #" & $t#te .& e (me(t !& %& #ti&($ #(d $imi"# i($tituti&($

    $e"" b&(d$ A b&(d i$ .e(e #""y # % &mi$e t& e%#y the % i(!i%#" #"&(. *ith )i7ed #te &) i(te e$t

    &( # $%e!i)ied d#te !#""ed #$ the m#tu ity d#te Othe )i7ed i(!&me i($t ume(t$ i(!"ude b#(+

    de%&$it$ debe(tu e$ % e)e e(!e $h# e$ et!

    The # e #.e #te &) etu ( &( b&(d #(d $e!u itie$ i( I(di# h#$ bee( # &u(d 10-1;K % #

    Mutu#" Fu(dG The$e # e &%e( #(d !"&$e-e(ded )u(d$ &%e #ted by #( i( e$tme(t !&m%#(y

    *hi!h #i$e$ m&(ey ) &m the %ub"i! #(d i( e$t$ i( # . &u% &) #$$et$ i( #!!& d#(!e *ith # $t#ted

    $et &) &b'e!ti e$ It i$ # $ub$titute )& th&$e *h& # e u(#b"e t& i( e$t di e!t"y i( e9uitie$ & debt

    be!#u$e &) e$&u !e time & +(&*"ed.e !&($t #i(t$ Be(e)it$ i(!"ude di e $i)i!#ti&( #(d

    % &)e$$i&(#" m&(ey m#(#.eme(t Sh# e$ # e i$$ued #(d edeemed &( dem#(d b#$ed &( the )u($

    1;

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    (et #$$et #"ue *hi!h i$ dete mi(ed #t the e(d &) e#!h t #di(. $e$$i&( The # e #.e #te &)

    etu ( #$ # !&mbi(#ti&( &) #"" mutu#" )u(d$ %ut t&.ethe i$ (&t )i7ed but i$ .e(e #""y m& e th#(

    *h#t e# ( i$ )i7ed de%&$it$ =&*e e e#!h mutu#" )u(d *i"" h# e it$ &*( # e #.e #te &) etu (

    b#$ed &( $e e #" $!heme$ th#t they h# e )"ted I( the e!e(t %#$t Mutu#" Fu($ h# e .i e( #

    etu ( &) 18 J ; K

    e#" E$t#teG F& the bu"+ &) i( e$t& $ the m&$t im%& t#(t #$$et i( thei %& t)&"i& i$ # e$ide(ti#

    h&u$e I( #dditi&( t& # e$ide(ti#" h&u$e the m& e #))"ue(t i( e$t& $ # e "i+e"y t& be i(te e$ted i(

    eithe #. i!u"tu #" "#(d & m#y be i( $emi-u b#( "#(d #(d the !&mme !i#" % &%e ty

    3 e!i&u$ 3 &'e!t$G 3 e!i&u$ &b'e!t$ # e item$ th#t # e .e(e #""y $m#"" i( $i:e but hi.h"y#"u#b"e i( m&(et# y te m$ S&me im%& t#(t % e!i&u$ &b'e!t$ # e "i+e the .&"d $i" e % e!i&u

    $t&(e$ #(d #"$& the u(i9ue # t &b'e!t$

    Li)e i($u #(!e G I( b d $e($e "i)e i($u #(!e m#y be e ie*ed #$ #( i( e$tme(t I($u #(!e % emium$ e% e$e(t the $#! i)i!e #(d the #$$u ed the $um the be(e)it$ The im%& t#(t ty%e$ &)

    i($u #(!e %&"i!ie$ i( I(di# # eG

    E(d&*me(t #$$u #(!e %&"i!yM&(ey b#!+ %&"i!y

    5h&"e "i)e %&"i!y

    Te m #$$u #(!e %&"i!y

    ,(it-"i(+ed i($u #(!e %"#(

    1>

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    ALL ABO,T E ,ITY INVESTMENT

    St&!+$ # e i( e$tme(t$ th#t e% e$e(t &*(e $hi% --- & e9uity --- i( # !& %& #ti&( 5he( y&u buy

    $t&!+$ y&u h# e #( &*(e $hi% $h# e --- h&*e e $m#"" --- i( th#t !& %& #ti&( #(d # e e(tit"ed t&

    %# t &) th#t !& %& #ti&( $ e# (i(.$ #(d #$$et$ St&!+ i( e$t& $ --- !#""ed $h# eh&"de $ &

    $t&!+h&"de $ --- m#+e m&(ey *he( the $t&!+ i(! e#$e$ i( #"ue & *he( the !&m%#(y the i$$ued

    the $t&!+ %#y$ di ide(d$ & # %& ti&( &) it$ % &)it$ t& it$ $h# eh&"de $

    S&me !&m%#(ie$ # e % i #te"y he"d *hi!h me#($ the $h# e$ # e # #i"#b"e t& # "imited (umbe &)

    %e&%"e $u!h #$ the !&m%#(y $ )&u(de $ it$ em%"&yee$ #(d i( e$t& $ *h& )u(d it$ de e"&%me(t

    Othe !&m%#(ie$ # e %ub"i!"y t #ded *hi!h me#($ thei $h# e$ # e # #i"#b"e t& #(y i( e$t& *h&

    *#(t$ t& buy them

    The I3OA !&m%#(y m#y de!ided t& $e"" $t&!+ t& the %ub"i! )& # (umbe &) e#$&($ $u!h #$ % & idi(.

    "i9uidity )& it$ & i.i(#" i( e$t& & #i$i(. m&(ey The )i $t time # !&m%#(y i$$ue$ $t&!+ i$ the

    i(iti#" %ub"i! &))e i(. HI3O #(d the !&m%#(y e!ei e$ the % &!eed$ ) &m th#t $#"e A)te th#t

    $h# e$ &) the $t&!+ # e t e#ded & b &u.ht #(d $&"d &( the $e!u itie$ m# +et$ #m&(. i( e$t& $

    but the !& %& #ti&( .et$ (& #dditi&(#" i(!&me The % i!e &) the $t&!+ m& e$ u% & d&*(

    de%e(di(. &( h&* mu!h i( e$t& $ # e *i""i(. t& %#y )& itO!!#$i&(#""y # !&m%#(y *i"" i$$ue #dditi&(#" $h# e$ &) it$ $t&!+$ !#""ed # $e!&(d# y &))e i(. t&

    #i$e #dditi&(#" !#%it#"

    Ty%e$ O) St&!+$

    5ith th&u$#(d$ &) di))e e(t $t&!+$ t #di(. &( , S #(d i(te (#ti&(#" $e!u itie$ m# +et$ the e # e

    $t&!+$ t& $uit e e y i( e$t& #(d t& !&m%"eme(t e e y %& t)&"i&

    F& e7#m%"e $&me $t&!+$ $t e$$ . &*th *hi"e &the $ % & ide i(!&me S&me $t&!+$ )"&u i$h

    du i(. b&&m time *hi"e &the $ m#y he"% i($u"#te y&u %& t)&"i& $ #"ue #.#i($t tu bu"e(t &

    de% e$$ed m# +et$ S&me $t&!+$ # e % i!ey *hi"e &the $ # e !&m%# #ti e"y i(e7%e($i e A(

    $&me $t&!+$ # e i(he e(t"y &"#ti"e *hi"e &the $ te(d t& be m& e $t#b"e i( #"ue

    1

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    &*th I(!&me

    S&me $t&!+$ # e !&($ide ed . &*th i( e$tme(t$ *hi"e &the $ # e !&($ide ed #"ue i( e$tme(t$

    F &m #( i( e$ti(. %e $%e!ti e the be$t e ide(!e &) . &*th i$ #( i(! e#$i(. % i!e & e timeSt&!+$ &) !&m%#(ie$ th#t ei( e$t thei e# (i(.$ #the th#( %#yi(. them &ut #$ di ide(d$ # e

    &)te( !&($ide ed %&te(ti#" . &*th i( e$tme(t$ S& # e $t&!+$ &) y&u(. 9ui!+"y e7%#(di(.

    !&m%#(ie$ V#"ue $t&!+$ i( !&(t #$t # e the $t&!+$ &) !&m%#(ie$ th#t % &b"em$ h# e bee( u(de

    %e )& mi(. thei %&te(ti#" & # e &ut &) )# & *ith i( e$t& $ A$ e$u"t thei % i!e$ te(d t&

    "&*e th#( $eem$ 'u$ti)ied th&u.h they m#y $ti"" be %#yi(. di ide(d$ I( e$t& $ *h& $ee+ &ut

    #"ue $t&!+$ e7%e!t them t& $t#.e # !&meb#!+

    M# +et C#%it#"i:#ti&(

    O(e &) the m#i( *#y$ t& !#te.& i:e $t&!+$ i$ by thei m# +et !#%it#"i:#ti&( $&metime$ +(&*( #$

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    I( e$t& dem#(d

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    I(t i($i! V#"ue

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    St&!+ e$e# !h #(d E #"u#ti&(

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    5h#t !&()u$e$ m#(y %e&%"e i$ th#t the %# #"ue i$ (&t the % i!e &) the b&(d A b&(d $ % i!e

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    .& e (me(t $e!u itie$ # e +(&*( #$ i$+-) ee #$$et$ The e#$&( behi(d thi$ i$ th#t # .& e (me(t

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    !u e(t yie"d &( the b&(d %"u$ #(y .#i( Hi) y&u %u !h#$ed #t di$!&u(t & "&$$ Hi) y&u %u !h#$ed

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    N&te$ J debt $e!u itie$ m#tu i(. i( &(e t& 10 ye# $

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    ALL ABO,T OLD INVESTMENT

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    D&me$ti! !&($um%ti&( i$ di!t#ted by m&($&&( h# e$t #(d m# i#.e $e#$&( I(di#(

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    Thu$ the "u e &) thi$ ye""&* met#" !&(ti(ue$

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    m#""e#bi"ity hi.h e"e!t i!#" !&(du!ti ity #(d it$ #bi"ity t& #dhe e )i m"y t& &the met#"$

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    5& "d*ide m& e th#( 600 e7!h#(.e "i$ted $t u!tu ed % &du!t$ b#$ed &( .&"d # e # #i"#b"e St eet

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    ALL ABO,T M,T,AL F,ND INVESTMENT

    A Mutu#" Fu(d i$ #( e(tity th#t %&&"$ the m&(ey &) m#(y i( e$t& $ it$ ,(it-=&"de $ -- t& i( e$t

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    B#"#(!ed )u(d$ i( e$t i( b&th $t&!+$ #(d b&(d$

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    *ee+"y b#$i$

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    S!heme$ #!!& di(. t& I( e$tme(t Ob'e!ti e

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    &*th / E9uity O ie(ted S!heme

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    !#%it#" #%% e!i#ti&( # e #"$& "imited i( $u!h )u(d$ The NAV$ &) $u!h )u(d$ # e #))e!ted be!#u$e

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    the$e )"u!tu#ti&($

    B#"#(!ed Fu(d

    The #im &) b#"#(!ed )u(d$ i$ t& % & ide b&th . &*th #(d e.u"# i(!&me #$ $u!h $!heme$ i( e$t

    b&th i( e9uitie$ #(d )i7ed i(!&me $e!u itie$ i( the % &%& ti&( i(di!#ted i( thei &))e d&!ume(t$

    The$e # e #%% &% i#te )& i( e$t& $ "&&+i(. )& m&de #te . &*th They .e(e #""y i( e$t >0K-

    60K i( e9uity #(d debt i($t ume(t$ The$e )u(d$ # e #"$& #))e!ted be!#u$e &) )"u!tu#ti&($ i(

    ;2

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    $h# e % i!e$ i( the $t&!+ m# +et$ =&*e e NAV$ &) $u!h )u(d$ # e "i+e"y t& be "e$$ &"#ti"e

    !&m%# ed t& %u e e9uity )u(d$

    Se!t& $%e!i)i! Fu(d$/ $!heme$

    The$e # e the )u(d$/$!heme$ *hi!h i( e$t i( the $e!u itie$ &) &("y th&$e $e!t& $ & i(du$t ie$ #$

    $%e!i)ied i( the &))e d&!ume(t$ E . 3h# m#!euti!#"$ S&)t*# e F#$t M& i(. C&($ume &&d$

    HFMC 3et &"eum $t&!+$ et! the etu ($ i( the$e )u(d$ # e de%e(de(t &( the %e )& m#(!e &)

    the e$%e!ti e $e!t& $/i(du$t ie$ 5hi"e the$e )u(d$ m#y .i e hi.he etu ($ they # e m& e i$+y

    !&m%# ed t& di e $i)ied )u(d$ I( e$t& $ (eed t& +ee% # *#t!h &( the %e )& m#(!e &) th&$e

    $e!t& $/i(du$t ie$ #(d mu$t e7it #t #( #%% &% i#te time They m#y #"$& $ee+ #d i!e &) #( e7%e t

    T#7 S# i(. S!heme$

    The$e $!heme$ &))e t#7 eb#te$ t& the i( e$t& $ u(de $%e!i)i! % & i$i&($ &) the I(!&me T#7 A!t

    1 61 #$ the & e (me(t O))e $ T#7 I(!e(ti e$ )& i( e$tme(t i( $%e!i)ied # e(ue$ E . E9uity

    Li(+ed S# i(.$ S!heme$ HELSS 3e($i&( $!heme$ "#u(!hed by the mutu#" )u(d$ #"$& &))e t#7

    be(e)it The$e $!heme$ # e . &*th & ie(ted #(d i( e$t % e-d&mi(#(t"y i( e9uitie$ Thei . &*th

    &%%& tu(itie$ #(d i$+$ #$$&!i#ted # e "i+e #(y e9uity-& ie(ted $!heme

    The A%%e#" &) Mutu#" Fu(d$Mutu#" Fu(d$ $im%"i)y *h#t y&u m#y )i(d m&$t !&m%"i!#ted #b&ut i( e$ti(. )i.u i(. &ut *h#t

    t& buy #(d *he( t& $e"" t& meet y&u %# ti!u"# ."$ & &b'e!ti e$ F& e7#m%"e i) y&u #

    $ee+i(. . &*th by i( e$ti(. i( b"ue !hi% $t&!+$ the e # e # *ide # iety &) )u(d$ t& !h&$e ) &m

    th#t %u $ui(. % e!i$e"y thi$ $t #te.y

    T& !h&$e the )u(d th#t *i"" he"% y&u meet # $%e!i)i! ." y&u !#( !&m%# e it$ "&(.-te m

    %e )& m#(!e J & e & 10 ye# $ J t& &the )u(d$ *ith $imi"# &b'e!ti e$ "e# ( #b&ut *h&m the

    m#(#.e i$ #(d h&* the )u(d i$ u( #(d !he!+ &ut it$ )ee $t u!tu e Y&u !#( u$e the )u(d$ % &$%e!tu$ i()& m#ti&( &( the )u(d !&m%#(y $ 5eb Site$ #(d % &)e$$i0&(#" #d i!e Mutu#"

    )u(d$ !#( he"% y&u di e $i)y y&u %& t)&"i& & $% e#d &ut the m&(ey y&u h# e t& i( e$t t& mee

    di))e e(t ."$ O(e *#y t& di e $i)y i$ t& !h&$e )u(d$ *ith di))e e(t &b'e!ti e$ #"i.(ed *ith y&u

    &*( & e% e$e(ti(. di))e e(t $e.me(t$ &) the m# +et F& e7#m%"e y&u mi.ht buy # b"ue-!hi%

    )u(d # $m#"" !&m%#(y . &*th )u(d #( i(te (#ti&(#" $t&!+ )u(d #(d # .& e (me(t )u(d

    ;;

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    Di e $i)i!#ti&(

    M&$t e7%e t #. ee$ th#t it $ m& e e))e!ti e t& i( e$t i( # # iety &) $t&!+$ #(d b&(d$ th#( t&

    de%e(d &( # $t &(. %e )& m#(!e &) 'u$t &(e & t*& $e!u itie$ But di e $i)yi(. !#( be # !h#""e(.e

    be!#u$e buyi(. # %& t)&"i& &) i(di idu#" $t&!+$ #(d b&(d$ !#( be e7%e($i e A(d +(&*i(. *h#t

    t& buy J #(d *he( J t#+e( time #(d !&(!e(t #ti&(

    Mutu#" )u(d$ !#( &))e $&"uti&( 5he( y&u %ut m&(ey i( t& # )u(d it $ %&&"ed *ith m&(ey ) &m

    &the i( e$t& $ t& ! e#te mu!h . e#te buyi(. %&*e th#( y&u bui"d # di e $i)ied %& t)&"i& Si(!e

    # )u(d m#y &*( hu(d ed$ &) di))e e(t $e!u itie$ it$ $u!!e$$ i$( t de%e(de(t &( h&* &(e & t*&

    h&"di(. d&

    I( e$tme(t &b'e!ti e$

    T& #!hie e it$ i( e$tme(t &b'e!ti e J *hethe it i$ "&(. J te m . &*th & !#%it#" % e$e #ti&( &

    #(ythi(. i( bet*ee( J the )u(d $ m#(#.e i( e$t$ i( $e!u itie$ he & $he be"ie e$ *i"" % & ide the

    e$u"t the )u(d $ee+$ T& ide(ti)y th&$e $e!u itie$ # )u(d $ e$e# !h $t#)) &)te( u$e$ *h#t $ +(&*(

    #$ # b&tt&m J u% $ty"e *hi!h i( &" e$ # det#i"ed #(#"y$i$ &) the i(di idu#" !&m%#(ie$ i$$ui(. the

    $e!u itie$ 5he( the &b'e!t i$ $m#""J !&m%#(y . &*th & the )&!u$ i$ &( eme .i(. m# +et$ the

    % &!e$$ !#( be m& e di))i!u"t be!#u$e the e $ "imited i()& m#ti&( # #i"#b"e

    Y&u m#y !h&&$e mutu#" )u(d$ *ith $%e!i)i! i( e$tme(t &b'e!ti e$ t& &u(d &ut y&u %& t)&"i& &) i(di idu#" h&"di(.$ O y&u m#y !h&&$e # (umbe &) mutu#" )u(d$ *ith di))e e(t &b'e!ti e$

    ! e#ti(. # di e $i)ied %& t)&"i& i( th#t *#y

    3 &)e$$i&(#" m#(#.eme(t

    A(&the e#$&( i( e$t& $ # e #tt #!ted t& mutu#" )u(d$ i$ th#t e#!h )u(d h#$ # % &)e$$i&(#"

    m#(#.e *h& $et$ it$ i( e$tme(t buyi(. $ty"e #(d di e!t$ the +ey buy #(d $e"" de!i$i&($

    A buyi(. $ty"e de)i(e$ the %# ti!u"# i( e$tme(t$ & ty%e$ &) i( e$tme(t$ # )u(d m#+e$ ) &m the %&&" th#t m#y be #%% &% i#te )& meeti(. it$ &b'e!ti e F& e7#m%"e i( $ee+i(. "&(.-te m !#%it#"

    #%% e!i#ti&( $&me e9uity )u(d m#(#.e $ $t e$$ #"ue i( e$tme(t$ *hi!h me#( they buy $t&!+$

    *h&$e % i!e$ # e "&*e th#( mi.ht be e7%e!ted Othe $ $t e$$ . &*th i( e$tme(t$R &)te( y&u(.e

    dy(#mi! !&m%#(ie$ the m#(#.e be"ie e$ *i"" be!&me m#'& %"#ye $ i( thei i(du$t y & i( the

    e!&(&my #$ # *h&"e

    ;>

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    S&me e7%e t$ be"ie e th#t # )u(d $ m#(#.e h#$ # m#'& &"e i( dete mi(i(. the e$u"t$ # )u(d

    #!hie e$ They #d i$e th#t y&u !&()i m th#t # $u!!e$$)u" m#(#.e i$ $ti"" *ith the )u(d be)& e y&u

    i( e$t #(d th#t y&u !&($ide $e""i(. y&u $h# e$ i) th#t m#(#.e "e# e$

    ei( e$tme(t

    Bei(. #b"e t& ei( e$t y&u di$t ibuti&($ t& buy #dditi&(#" $h# e$ i$ #(&the #d #(t#.e &)

    i( e$ti(. i( mutu#" )u(d$ Y&u !#( !h&&$e th#t &%ti&( *he( y&u &%e( # (e* #!!&u(t & #t #(y

    time *hi"e y&u &*( $h# e$ A(d &) !&u $e y&u #"$& h# e the &%ti&( t& e!ei e y&u di$t ibuti&($

    i) y&u (eed the i(!&me the )u(d *&u"d % & ide

    By i( e$ti(. e.u"# "y y&u bui"d the i( e$tme(t b#$e &( *hi!h )utu e e# (i(.$ *i"" be #b"e t&

    #!!umu"#te # % &!e$$ +(&*( #$ !&m%&u(di(. The m& e y&u h# e i( e$ted the . e#te y&u e

    %&te(ti#" )& )utu e . &*th A(d be!#u$e the )u(d h#(d"e$ the % &!e$$ &""i(. & e di$t ibuti&($

    i(t& (e* $h# e$ #$ they # e %#id y&u d&( t h# e t& bud.et )& i( e$ti(. & emembe t& * ite the

    !he!+

    i$+

    The e i$ #"*#y$ the i$+ th#t # mutu#" )u(d *&(t meet it$ i( e$tme(t &b'e!ti e & % & ide the

    etu ( y&u # e $ee+i(. A(d $&me )u(d$ # e by de)i(iti&( i$+ie th#( &the $ F& e7#m%"e # )u(d

    th#t i( e$t$ i( $m#"" (e* !&m%#(ie$-*hethe )& . &*th & #"ue Je7%&$e$ y&u t& the i$+ th#tthe !&m%#(ie$ *i"" (&t %e )& m #$ *e"" #$ the )u(d m#(#.e e7%e!t$ A(d i( m# +et d&*(tu ($

    )#""i(. % i!e$ )& # )u(d$ u(de "yi(. i( e$tme(t m#y % &du!e # "&$$ #the th#( # .#i( )& the

    )u(d

    Sh& t-Te m #i($

    E#!h time # mutu#" )u(d $e""$ #( i( e$tme(t )& m& e th#( the )u(d %#id t& buy it the )u(d

    e#"i:e$ # !#%it#" .#i( A(d th&$e .#i($ # e %#$$ed #"&(. t& the )u(d$ i( e$t& $ i( % &%& ti&( t&

    the (umbe &) $h# e$ i( the )u(d th#t i( e$t& &*($M&$t #!ti e"y m#(#.ed )u(d$ d&( t *#it m& e th#( # ye# be)& e $e""i(. i( e$tme(t$ Th#t me#($

    th#t #(y % &)it &( the $#"e i$ # $h& t-te m !#%it#" .#i( *hi!h i$ t#7ed #t y&u e.u"# t#7 #te A(d

    $i(!e # )u(d ty%i!#""y d&e$( t *ithh&"d t#7ed &( y&u beh#") #$ #( em%"&ye d&e$ y&u mu$t

    !&me u% *ith the #m&u(t y&u &*e ) &m &the $&u !e$ i) y&u d&( t *#(t t& $e"" $h# e$-#t #

    %&te(ti#" #dditi&(#" .#i( J t& #i$e the m&(ey y&u &*e

    ;

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    ALL ABO,T EAL ESTAES INVESTMENT

    Be)& e the $t&!+ m# +et #(d mutu#" )u(d$ be!#me %&%u"# %"#!e$ )& %e&%"e t& %ut thei

    i( e$tme(t d&""# $ i( e$ti(. i( e#" e$t#te *#$ e7t eme"y %&%u"# 5e $ti"" m#i(t#i( th#t

    i( e$ti(. i( e#" e$t#te i$ (&t 'u$t )& "#(d b# &($ & the i!h #(d )#m&u$ A$ # m#tte &) )#!t the

    h&me *e buy #(d "i e i( i$ &)te( &u bi..e$t i( e$tme(t

    F"yi(. hi.h &( the *i(.$ &) b&&mi(. e#" e$t#te % &%e ty i( I(di# h#$ be!&me # d e#m )& e e y

    %&te(ti#" i( e$t& "&&+i(. )& *# d t& di. % &)it$ A"" # e eyei(. I(di#( % &%e ty m# +et )& # *ide

    # iety &) e#$&($ It $ e e . &*i(. e!&(&my *hi!h i$ &( # !&(ti(u&u$ i$e *ith 8 1 %e !e(t

    i(! e#$e *it(e$$ed i( the "#$t )i(#(!i#" ye# The b&&m i( e!&(&my i(! e#$e$ %u !h#$i(. %&*e

    &) it$ %e&%"e #(d ! e#te$ dem#(d )& e#" e$t#te $e!t&

    O(!e y&u h# e m#de the de!i$i&( t& be!&me # h&me&*(e it u$u#""y me#($ y&u *i"" h# e t&

    b& &* the "# .e$t #m&u(t y&u h# e e e b& &*ed t& %u !h#$e $&methi(. Thi$ e#"i:#ti&( m#y

    m#+e y&u *#(t t& bu y y&u he#d i( the $#(d #(d $i.( &( the d&tted "i(e but y&u $h&u"d( t F&

    m&$t %e&%"e thi$ i$ the "# .e$t %u !h#$e they *i"" e e m#+e du i(. thei "i)etime #(d thi$ m#+e$

    it #"" the m& e im%& t#(t t& .#the #$ mu!h +(&*"ed.e #$ %&$$ib"e #b&ut *h#t they e .etti(.

    i(t&

    5e .i e y&u the i()& m#ti&( y&u (eed i(!"udi(. m#+i(. the de!i$i&( &( *hethe *he( #(d

    *h#t y&u $h&u"d %u !h#$eR )i(di(. the ty%e$ &) m& t.#.e$ #(d )i(#(!i(. # #i"#b"eR h#(d"i(. the

    !"&$i(.R #(d +(&*i(. *h#t y&u "" (eed *he( it$ time t& $e"" y&u h&me 5e #"$& e7%"#i( the

    i(!&me t#7 !&($e9ue(!e$ #(d #$$et % &te!ti&( #d #(t#.e$ &) h&me &*(e $hi%

    Y&u !#( #"$& u$e e#" e$t#te *hethe "#(d & bui"di(. $t i!t"y #$ i( e$tme(t ehi!"e$ #(d

    de%e(di(. &( y&u i(di idu#" $itu#ti&( y&u !#( d& it &( # . #(d & $m#""e $!#"e Let $ "&&+ #t

    the *& "d &) e#" e$t#te #(d the i( e$ti(. &%ti&($ # #i"#b"e

    ;6

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    =&me #$ #( I( e$tme(t G O*i(. # h&me i$ the m&$t !&mm&( )& m &) e#" e$t#te i( e$ti(.

    Let u$ $h&* y&u h&* y&u h&me i$ (&t 'u$t the %"#!e y&u "i e but it$ #"$& %e h#%$ y&u

    "# .e$t #(d $#)e$t i( e$tme(t #$ *e""

    I( e$tme(t e#" E$t#te G The i( #(d &ut$ &) i( e$ti(. i( e#" e$t#te #(d *hethe it $ thei.ht i( e$tme(t ehi!"e )& y&u 5hethe y&u # e thi(+i(. i( te m$ &) e(ti(. &ut y&u )i $t

    h&me *he( y&u m& e &( t& # bi..e &(e & i( e$ti(. i( # bui"di(. )u"" &) #%# tme(t$ *e *i""

    e7%"#i( *h#t y&u (eed t& +(&*

    e#" E$t#te 3 &%e ty

    ,$u#""y the )i $t thi(. y&u "&&+ #t *he( y&u %u !h#$e # h&me i$ the de$i.( #(d the "#y&ut But i)

    y&u "&&+ #t the h&u$e #$ #( i( e$tme(t it !&u"d % & e e y "u! #ti e ye# $ d&*( the d F& them#'& ity &) u$ buyi(. # h&me *i"" be the "# .e$t $i(."e i( e$tme(t *e m#+e i( &u "i)etime e#"

    e$t#te i( e$ti(. d&e$( t 'u$t me#( %u !h#$i(. # h&u$e- it !#( i(!"ude #!#ti&( h&me$

    !&mme !i#" % &$%e itie$ "#(d Hb&th de e"&%ed #(d u(de e"&%ed !&(d&mi(ium$ #(d m#(y &the

    %&$$ibi"itie$

    5he( buyi(. % &%e ty )& the %u %&$e &) i( e$ti(. the m&$t im%& t#(t )#!t& t& !&($ide i$ the

    "&!#ti&( ,("i+e &the i( e$tme(t$ e#" e$t#te i$ d #m#ti!#""y #))e!ted by the !&(diti&( &) the

    immedi#te # e# $u &u(di(. the % &%e ty #(d &the "&!#" )#!t& $ Se e #" )#!t& $ (eed t& be

    !&($ide ed *he( #$$e$$i(. the #"ue &) e#" e$t#te Thi$ i(!"ude$ the #.e #(d !&(diti&( &) the

    h&me im% & eme(t$ th#t h# e bee( m#de e!e(t $#"e$ i( the (ei.hb& h&&d !h#(.e$ t& :&(i(.

    e.u"#ti&($ et! Y&u h# e t& "&&+ #t the %&te(ti#" i(!&me # h&u$e !#( % &du!e #(d h&* it

    !&m%# e$ t& &the $ h&u$e$ i( the # e#

    Ob'e!ti e$ #(d i$+$

    e#" e$t#te i( e$ti(. #""&*$ the i( e$t& t& t# .et hi$ & he &b'e!ti e$ F& e7#m%"e i) y&u

    &b'e!ti e i$ !#%it#" #%% e!i#ti&( the( buyi(. # % &mi$i(. %ie!e &) % &%e ty i( # (ei.hb& h&&d

    *ith . e#t %&te(ti#" *i"" he"% y&u #!hie e thi$ O( the &the h#(d i) *h#t y&u $ee+ i$ i(!&me the(

    buyi(. # e(t#" % &%e ty !#( he"% % & ide e.u"# i(!&me

    ;?

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    The e # e $i.(i)i!#(t i$+$ i( &" ed i( h&"di(. e#" e$t#te 3 &%e ty t#7e$ m#i(te(#(!e e7%e($e$

    #(d e%#i !&$t$ # e 'u$t $&me &) the !&$t$ &) h&"di(. the #$$et Fu the m& e e#" e$t#te i$

    !&($ide ed t& be e y i""i9uid J it !#( $&metime$ be h# d t& )i(d # buye i) y&u (eed t& $e"" the

    % &%e ty 9ui!+"y

    =&* t& Buy & Se"" it

    e#" e$t#te i$ #"m&$t e7!"u$i e"y b&u.ht th &u.h e#" e$t#te #.e(t$ & b &+e $ thei !&m%e($#ti&(

    u$u#""y i$ # %e !e(t#.e &) the %u !h#$e % i!e &) the % &%e ty e#" e$t#te !#( #"$& be %u !h#$ed

    di e!t"y? ) &m the &*(e *ith&ut the #$$i$t#(!e &) # thi d %# ty I) y&u )i(d buyi(. % &%e ty t&&

    e7%e($i e the( !&($ide i( e$ti(. i( e#" e$t#te i( e$tme(t t u$t$ H EIT$ *hi!h # e di$!u$$ed i(

    the (e7t $e!ti&(

    Let $ t#+e # "&&+ #t the di))e e(t ty%e$ &) i( e$tme(t e#" e$t#te y&u mi.ht !&(tem%"#te &*i(.

    Fi7e -,%%e $

    Y&u !#( m#+e m&(ey th &u.h i( e$ti(. i( e#" e$t#te i) y&u buy h&u$e$ !&(d&mi(ium$

    bui"di(.$ et! *hi!h (eed $&me *& + #t # b# .#i( % i!e #(d )i7 them u% Y&u !#( % &b#b"y $e""

    the e#" e$t#te )& # hi.he % i!e th#( y&u %#id #(d m#+e # % &)it =&*e e d&( t u(de e$tim#te

    the *& + time #(d m&(ey th#t .&e$ i(t& buyi(. e%#i i(. #(d $e""i(. # h&me *he( y&u # e

    dete mi(i(. *hethe it *i"" be % &)it#b"e )& y&u t& i( e$t A"$& emembe th#t di))e e(t t#7 u"e$

    *i"" #%%"y t& the %u !h#$e #(d $#"e &) # h&me i) it i$ (&t y&u % i(!i%#" e$ide(!e

    e(t#" 3 &%e ty

    Y&u !#( buy e#" e$t#te )& e(t#" %u %&$e$ #(d e!ei e #( i(!&me $t e#m ) &m e(te $ Y&u m#y

    #"$& be #b"e t& e e(tu#""y $e"" the % &%e ty )& m& e th#( y&u b&u.ht it )& #(d m#+e # .&&d

    % &)it A"th&u.h d&( t )& .et th#t y&u *i"" (&* be # "#(d"& d *h& m#y h# e t& de#" *ith

    (&(%#yi(. te(#(t$ #(d de$t u!ti e te(#(t$ E e( i) y&u h# e the *& "d$ be$t te(#(t$ y&u $ti""

    h# e t& de#" *ith u%+ee% &) the % &%e ty #(d #(y % &b"em$ th#t !&me u% S&me i( e$t& $ hi e

    % &%e ty m#(#.e & m#(#.eme(t !&m%#(y t& m#(#.e thei i( e$tme(t e#" e$t#te Thi$ i$ )i(e

    but d&( t )& .et t& )#!t& i( the m#(#.eme(t )ee$ *he( y&u # e !#"!u"#ti(. y&u % &)it ) &m the

    i( e$tme(t

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    3"e#$e emembe th#t e(t#" e#" e$t#te i$ $ub'e!t t& di))e e(t t#7 u"e$ th#( the h&me y&u e$ide

    i( y&u m#y be #b"e t& t#+e t#7 dedu!ti&($ )& "&$$e$ !#%it#" e7%e(ditu e #(d de% e!i#ti&( i) y&u

    meet !e t#i( e9ui eme(t$ but &the dedu!ti&($ $%e!i)i! t& % i(!i%"e e$ide(!e m#y (&t be

    # #i"#b"e t& y&u

    ,(im% & ed L#(d

    ,(im% & ed "#(d i$ di))i!u"t i( e$tme(t t& m#+e # % &)it i( ,("e$$ y&u m#(#.e t& buy # %ie!e &)

    "#(d th#t i$ e7t eme"y de$i #b"e #t # .&&d % i!e #(d # e !e t#i( th#t it i$ (&t b# ed ) &m % &)it#b"e

    u$e )& the (ei.hb& h&&d it i$ "&!#ted i( Hbe!#u$e &) :&(i(. & &the i$$ue$ it *i"" % &b#b"y !&$t

    y&u m& e t& &*( the % &%e ty th#( y&u *i"" e e m#+e $e""i(. it H emembe y&u *i"" $ti"" h# e

    t& %#y % &%e ty t#7e$ #(d *i"" #"$& "i+e"y i(!u &the u%+ee% !&$t$ &( the "#(d #(d y&u *&( t be

    e!ei i(. #(y i(!&me ) &m e(t$

    I) y&u h# e $&me $& t &) i($ide $!&&% &( # %ie!e &) "#(d H)& e7#m%"e the %e $&( i( the h&u$e &

    the "&t (e7t t& the "#(d i$ # *e#"thy e!"u$e #(d d&e$ (&t *#(t the % &%e ty bui"t u%&( $& y&u !#(

    (#me y&u % i!e t& $e"" it t& him & %"#( &( de e"&%i(. it y&u $e") Hbui"di(. y&u h&me &( # %ie!e

    &) % &%e ty (e7t t& # "#+e i( th#t !#$e it m#y be # .&&d i( e$tme(t

    Se!&(d =&me$

    Se!&(d =&me$ & #!#ti&( h&me$ $h&u"d be %u !h#$ed % im# i"y )& #!#ti&( %u %&$e$ (&

    i( e$tme(t %u %&$e$ M&$t %e&%"e e(d u% *ith # "&$$ &( thei #!#ti&( h&me % &%e tie$ be!#u$

    e e( i) y&u !#( m#(#.e t& e(t the h&me the !&$t$ &) &*(i(. the h&me #"m&$t #"*#y$ e7!eed the

    e(t#" i(!&me it b i(. i(

    ;

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    ALL ABO,T LIFE INS, ANCE INVESTMENT

    Li)e I($u #(!e i$ i(!&me % &te!ti&( i( the e e(t &) y&u de#th The %e $&( y&u (#me #$ y&u

    be(e)i!i# y *i"" e!ei e % &!eed$ ) &m #( i($u #(!e !&m%#(y t& &))$et the i(!&me "&$t #$ # e$u"t&) y&u de#th Y&u !#( thi(+ &) "i)e i($u #(!e #$ # m& bid ) &m &) .#mb"i(.G i) y&u "i ed "&(.e

    th#( the i($u #(!e !&m%#(y e7%e!ted y&u t& the( y&u *&u"d "&$e4 the bet But i) y&u died e# "y

    the( y&u *&u"d *i(4 be!#u$e the i($u #(!e !&m%#(y *&u"d h# e t& %#y &ut y&u be(e)i!i# y

    I($u e $ H& u(de * ite $ "&&+ !# e)u""y #t de!#de$ *& th &) d#t# t& t y t& % edi!t e7#!t"y h&*

    "&(. y&u *i"" "i e I($u #(!e u(de * ite $ !"#$$i)y i(di idu#"$ b#$ed &( thei hei.ht *ei.ht

    "i)e$ty"e Hi e *hethe & & (&t they $m&+e #(d medi!#" hi$t& y Hi e i) they h# e h#d #(y $e i&u$

    he#"th !&m%"i!#ti&($ A"" the$e # i#b"e$ *i"" dete mi(e *h#t #te !"#$$ !#te.& y # %e $&( )it$

    i(t& Thi$ d&e$( t me#( th#t $m&+e $ #(d %e&%"e *h& h# e h#d $e i&u$ he#"th % &b"em$ !#( t be

    i($u ed it 'u$t me#($ they "" %#y di))e e(t % emium$

    The e # e t*& e y !&mm&( +i(d$ &) "i)e i($u #(!e te m "i)e #(d %e m#(e(t "i)e Te m "i)e

    i($u #(!e i$ u$u#""y )& # e"#ti e"y $h& t %e i&d &) time *he e#$ # %e m#(e(t "i)e %&"i!y i$ &(e

    th#t y&u %#y i(t& th &u.h&ut y&u e(ti e "i)e The$e %#yme(t$ # e u$u#""y )i7ed ) &m the time y&u

    %u !h#$e y&u %&"i!y B#$i!#""y the y&u(.e y&u # e *he( y&u $i.(-u% )& thi$ ty%e &) i($u #(!e the !he#%e y&u m&(th"y %#yme(t$ *i"" be

    Need )& "i)e i($u #(!e

    i$+$ #(d u(!e t#i(tie$ # e %# t &) "i)e $ . e#t #d e(tu e J #!!ide(t i""(e$$ the)t (#tu #" di$#$te

    J they e #"" bui"t i(t& the *& +i(. &) the ,(i e $e *#iti(. t& h#%%e( I($u #(!e the( i$ m#( $

    #($*e t& the #.# ie$ &) "i)e I) y&u !#((&t be#t m#(-m#de #(d (#tu #" !#"#mitie$ *e"" #t "e#$t

    be % e%# ed )& them #(d thei #)te m#th

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    Ty%e$ &) "i)e I($u #(!e

    M&$t &) the % &du!t$ &))e ed by I(di#( Li)e i($u e $ # e de e"&%ed #(d $t u!tu ed # &u(d the$e

    b#$i!4 %&"i!ie$ #(d # e u$u#""y #( e7te($i&( & # !&mbi(#ti&( &) the$e %&"i!ie$ S& the di))e e(t

    ty%e$ &) i($u #(!e %&"i!ie$ # e

    Te m I($u #(!e 3&"i!y A te m i($u #(!e %&"i!y i$ # %u e i$+ !& e )& # $%e!i)ied %e i&d &) time 5h#t thi$

    me#($ i$ th#t the $um #$$u ed i$ %#y#b"e &("y i) the %&"i!yh&"de ide$ *ithi( the %&"i!y

    te m F& i($t#(!e i) # %e $&( buy$ $ 2 "#+h %&"i!y )& 10-ye# $ %e i&dP 5e"" the( he i$

    (&t e(tit"ed t& #(y %#yme(tR the i($u #(!e !&m%#(y +ee%$ the e(ti e % emium %#id du i(.

    the 10-ye# %e i&d

    5h#t i) he $u i e$ the 10-ye# %e i&dP 5e"" the( he i$ (&t e(tit"ed t& #(y %#yme(tR the

    i($u #(!e !&m%#(y +ee%$ the e(ti e % emium %#id du i(. the 10-ye# %e i&d

    S& the e i$ (& e"eme(t &) $# i(.$ & i( e$tme(t i( $u!h # %&"i!y It i$ # 100 %e !e(t i$+

    !& e It $im%"y me#($ th#t # %e $&( %#y$ # !e t#i( % emium t& % &te!t hi$ )#mi"y #.#i($t

    hi$ $udde( de#th =e )& )eit$ the #m&u(t i) he &ut"i e$ the %e i&d &) the %&"i!y Thi$

    e7%"#i($ *hy the Te m I($u #(!e 3&"i!y !&me$ #t the "&*e$t !&$t

    E(d&*me(t 3&"i!y

    C&mbi(i(. i$+ !& e *ith )i(#(!i#" $# i(.$ #( e(d&*me(t %&"i!y i$ the m&$t %&%u"# %&"i!ie$

    i( the *& "d &) "i)e i($u #(!e

    I( #( E(d&*me(t 3&"i!y the $um #$$u ed i$ %#y#b"e e e( i) the i($u ed $u i e$ the

    %&"i!y te m

    I) the i($u ed die$ du i(. the te(u e &) the %&"i!y the i($u #(!e )i m h#$ t& %#y the $um

    #$$u ed 'u$t #$ #(y &the %u e i$+ !& e

    A %u e e(d&*me(t %&"i!y i$ #"$& # )& m &) )i(#(!i#" $# i(. *he eby i) the %e $&(

    !& e ed em#i($ #"i e bey&(d the te(u e &) the %&"i!yR he .et$ b#!+ the $um #$$u ed *ith

    $&me &the i( e$tme(t be(e)it$

    >1

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    I( #dditi&( t& the b#$i! %&"i!y i($u e $ &))e # i&u$ be(e)it$ $u!h #$ d&ub"e e(d&*me(t #(d

    m# i#.e / edu!#ti&( e(d&*me(t %"#($ The !&$t &) $u!h # %&"i!y i$ $"i.ht"y hi.he but *& th it$

    #"ue

    5h&"e Li)e 3&"i!y A$ the (#me $u..e$t$ # 5h&"e Li)e 3&"i!y i$ #( i($u #(!e !& e #.#i($t de#th

    i e$%e!ti e &) *he( it h#%%e($

    ,(de thi$ %"#( the %&"i!yh&"de %#y$ e.u"# % emium$ u(ti" hi$ de#th )&""&*i(. *hi!h

    the m&(ey i$ h#(ded & e t& hi$ )#mi"y

    Thi$ %&"i!y h&*e e )#i"$ t& #dd e$$ the #dditi&(#" (eed$ &) the i($u ed du i(. hi$ %&$t-

    eti eme(t ye# $ It d&e$( t t#+e i(t& #!!&u(t # %e $&( $ i(! e#$i(. (eed$ eithe 5hi"e the

    i($u ed buy$ the %&"i!y #t y&u(. #.e hi$ e9ui eme(t$ i(! e#$e & e time By the time he die$

    the #"ue &) the $um #$$u ed i$ t&& "&* t& meet hi$ )#mi"y $ (eed$ A$ # e$u"t &) the$e

    d #*b#!+$ i($u #(!e )i m$ (&* &))e eithe # m&di)ied 5h&"e Li)e 3&"i!y & !&mbi(e i( *ith

    #(&the ty%e %&"i!y

    M&(ey B#!+ 3&"i!y The$e %&"i!ie$ # e $t u!tu ed t& % & ide $um$ e9ui ed #$ #(ti!i%#ted e7%e($e$ Hm# i#.e

    edu!#ti&( et! & e # $ti%u"#ted %e i&d &) time 5ith i()"#ti&( be!&mi(. # bi. i$$ue

    !&m%#(ie$ h# e e#"i:ed th#t $&metime$ the m&(ey #"ue &) the %&"i!y i$ e &ded Th#t i$

    *hy *ith J% &)it %&"i!ie$ # e #"$& bei(. i(t &du!ed t& &))$et $&me &) the "&$$e$ i(!u ed

    &( #!!&u(t &) i()"#ti&(

    A %& ti&( &) the $um #$$u ed i$ %#y#b"e #t e.u"# i(te #"$ O( $u i #" the em#i(de &)

    the $um #$$u ed i$ %#y#b"e

    I( !#$e &) de#th the )u"" $um #$$u ed i$ %#y#b"e t& the i($u ed The % emium i$ %#y#b"e )& # %# ti!u"# %e i&d &) time

    >2

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    >>

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    A((uitie$ #(d 3e($i&(

    I( #((uity the i($u e #. ee$ t& %#y the i($u ed # $ti%u"#ted $um &) m&(ey %e i&di!#""y The

    %u %&$e &) #( #((uity i$ t& % &te!t #.#i($t i$+ #$ *e"" #$ % & ide m&(ey i( the )& m &) %e($i&(

    #t e.u"# i(te #"$

    O e the ye# $ i($u e $ h# e #dded # i&u$ )e#tu e$ t& b#$i! i($u #(!e %&"i!ie$ i( & de t&

    #dd e$$ $%e!i)i! (eed$ &) # ! &$$ $e!ti&( &) %e&%"e

    Ob'e!ti e$ #(d i$+$

    N& m#tte *h& y&u # e &(e be(e)it &) "i)e i($u #(!e i$ the %e#!e &) mi(d it .i e$ y&u I)

    #(ythi(. h#%%e($ t& y&u y&u be(e)i!i# y *i"" e!ei e # !he!+ i( # m#tte &) d#y$ Li)e

    I($u #(!e !#( #"$& be u$ed t& !& e #(y debt$ & "i#bi"itie$ y&u "e# e behi(d The b#(+ d&e$( t

    'u$t * ite &)) y&u m& t.#.e &(!e y&u %#$$ #*#y J the$e %#yme(t$ mu$t be m#de & y&u h&u$e

    m#y be "i9uid#ted Li)e I($u #(!e !#( #"$& ! e#te #( i(he it#(!e )& y&u hei $ & it !#( be u$ed

    t& "e# e # "e.#!y i) it $ %ut t&*# d d&(#ti&($ t& !h# it#b"e & .#(i:#ti&($

    M&$t "i)e i($u #(!e %&"i!ie$ !# y e"#ti e"y "itt"e i$+ be!#u$e i($u #(!e !&m%#(ie$ # e u$u#""y

    $t#b"e #(d he# i"y e.u"#ted by the .& e (me(t I( !#$h #"ue4 %&"i!ie$ y&u # e #""&*ed t&

    i( e$t y&u %&"i!y i( $t&!+ b&(d & m&(ey m# +et )u(d$ I( the$e ty%e$ &) %&"i!ie$ the #"ue &)

    y&u i($u #(!e de%e(d$ &( the %e )& m#(!e &) th&$e )u(d$

    =&* t& Buy & Se"" it

    The e # e th&u$#(d$ &) i($u #(!e b &+e $ #(d b#(+$ #! &$$ N& th Ame i!#

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    5e#+(e$$e$ I) y&u "i e # "&(. "i)e y&u )#mi"y "i+e"y *&( t .et the )u"" #"ue &ut &) y&u %&"i!y

    C#$h #"ue )u(d$ !#( )"u!tu#te de%e(di(. &( the )i(#(!i#" m# +et$

    Th ee M#i( ,$e$ I(!&me 3 &te!ti&(

    C#%it#" A%% e!i#ti&(

    T#7-De)e ed S# i(.$

    e#"ity Che!+

    5h#t $ the e di!tP D& y&u h# e the time di$!i%"i(e #(d )i(#(!i#" #*# e(e$$ t& t#+e !h# .e &)

    y&u )i(#(!e$ #(d (&t !&u(t &( the "&*"y etu ($ ) &m e(d&*me(t %"#($P D& y&u *#(t

    #b$&"ute"y !e t#i(ty i( y&u i( e$tme(t$P I) the #($*e t& the )i $t 9ue$ti&( i$ # (& #(d the

    $e!&(d # ye$ y&u &%ti&($ *i"" be $e e e"y "imited The e # e # )e* e(d&*me(t %"#($ th#t &))e

    .u# #(teed etu ($ #(d the be$t it .et$ i$ #b&ut 6 %e !e(t I) &( the &the h#(d y&u # e *i""i(. t&

    t#+e !#"!u"#ted i$+$ y&u !#( !e t#i("y d& bette th#( th#t *ith # mi7 &) %&$t &))i!e $!heme$ #(d

    b#(+ de%&$it$ #t the e y "&*- i$+ e(d &) the $%e!t um t& e9uity )u(d$ #(d $t&!+ $ #t the &the

    e(d *ith debt )u(d$ #(d b#"#(!ed )u(d$ )e#tu i(. $&me*he e i( the midd"e Fi(e y&u !&m)& t"e e" #(d y&u *i"" +(&* i) i($u #(!e %"#($ !#( d&ub"e u% y&u i( e$tme(t$ )& y&u

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    Introduction to the Organisation

    Karvy Stock Broking Limited

    KARVY is a premier integrated financial services provider and ranked among the top

    five in the country in all its business segments. It services over 16 million individual

    investors in various capacities and provides investor services to over !! corporate.

    It is a member of all three"#

    $ational %tock &'change ($%&) *ombay %tock &'change (*%&)

    +yderabad %tock &'change (+%&)

    Karvy utili,ed its e'perience and superlative e'pertise to capitali,e on its strengths and

    better its service- innovate and provide ne ones. It diversified in the process and thus

    evolved as India/s premier integrated financial service enterprise.

    Karvy has been a customer centric company since its inception. It offers a single

    platform servicing multiple financial instruments in its bid to offer complete financial

    solutions to the varying needs of both corporate and retail investors- here an e'tensive

    range of services are provided ith great volume#management capability.

    KARVY covers the entire spectrum of financial services such as %tock broking-

    0epository articipants- 0istribution of financial products # mutual funds-bonds- fi'ed

    deposit- e2uities- Insurance *roking- 3ommodities *roking- ersonal 4inance Advisory

    %ervices- 5erchant *anking 3orporate 4inance- placement of e2uity- I 7s- among

    others. Karvy has a professional management team and ranks among the best in

    technology- operations and research of various industrial segments.

    >?

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    BACKGROUND

    8he flagship company- Karvy 3onsultants 9imited as found ith the vision and

    enterprise of a group of practicing 3hartered Accountants on a modest scale in 1:;1 in

    +yderabad- here it no has 1 branches . 8he name KARVY is actually the Initials of

    their names.

    K !r" Kutum# Rao

    A !r A$ay Kumar

    R !r" Ramas%amy

    & !r" &enkat Naidu

    ' !r" 'ugandhar

    It initiated ith 8

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    handled over 6>? issues as Registrars to public issues- processed over ?= million

    applications and is servicing over 16 million investors from various locations spread

    over =!? cities .

    +o!rd o# Directors

    !r" C (arthasarathy - a leader in the financial services industry in India is responsible

    for building Karvy as one of India@s truly integrated 4inancial %ervices rovider he is a

    fello member of the Institute of 3ompany %ecretaries of India- a 4ello 5ember of the

    Institute of 3hartered Accountants of India and a graduate in la . As 3hairman- he

    oversees the group@s operations and renders vision and business direction. +is passionand vision for achieving leadership in the business made KARVY a leading financial

    intermediary ranking them as number one in the registrar- %hare 8ransfer and I 7

    0istribution businesses. +e also holds directorship in Karvy %tock *roking 9imited-

    >

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    Karvy Investor %ervices 9imited- Karvy 3omputershare rivate 9imited- Karvy 3omtrade

    9imited- Karvy Insurance *roking vt 9td "

    !r" ! 'ugandhar - 5anaging 0irector- founder member of Karvy 3onsultants 9imited-

    has varied e'perience in the field of financial services spanning over =! years. +e is a

    4ello 5ember of the Institute of 3hartered Accountants of India and as involved in

    the statutory and branch audit of banks for =6 years.

    !r" ! S Ramakrishna - 0irector- founder member of Karvy 3onsultants 9imited is

    orchestrator of technology initiatives such as the call center in the service of the

    customer. 5r. Ramakrishna is a member of the +yderabad %tock &'change and is the

    director of Karvy %tock *roking 9imited- Karvy Investor %ervices 9imited- Karvy

    0

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    3omputershare rivate 9imited- Karvy 3omtrade 9imited- Karvy Insurance *roking vt

    9td. +e has helped Karvy diversify into the field of medical transcription leveraging on

    the company@s core competency of transaction processing. +e has more than =! years

    of e'perience in the financial services arena.

    !r" (rasad & (ot)uri - 0irector- is an entrepreneur of repute in the I8 professionalservices arena. In Bune 1::6- he founded C roconC building the organi,ation into

    one of the fastest gro ing I8 services players in the D% ith ==? employees and

    revenues of E==m in => months. +e successfully merged the company ith R35 for

    E =m in $ovember 1::;. In =!!!- he founded @ Albion 7rion 3ompany@- a roll up in

    I8 services sector in the D%.

    1

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    Karvy*s !ission+

    7ur mission is to be a leading and preferred service provider to our customers- and

    e aim to achieve this leadership position by building an innovative- enterprising- andtechnology driven organi,ation hich ill set the highest standards of service and

    business ethics F.

    &ision o, Karvy+

    8o achieve sustain market leadership- Karvy shall aim for complete customer

    satisfaction- by combining its human and technological resources- to provide orld class

    2uality services. In the process Karvy shall strive to meet and e'ceed customer@s

    satisfaction and set industry standards.

    -UALI.' (OLIC'+8o achieve and retain leadership- Karvy aims for complete customer satisfaction- by

    combining its human and technological resources- to provide superior 2uality financial

    services. In the process- Karvy strives to e'ceed 3ustomer@s e'pectations.

    As /er the -ua)ity (o)icy0 Karvy %i))+ *uild in#house processes that ill ensure transparent and harmonious

    relationships ith its clients and investors to provide high 2uality of services. &stablish a partner relationship ith its investor service agents and vendors

    that ill help it in keeping up to its commitments to the customers. rovide high 2uality of ork life for all its employees and e2uip them ith

    ade2uate kno ledge skills so as to respond to customer@s needs. 3ontinue to uphold the values of honesty integrity and strive to establish

    unparalleled standards in business ethics.

    2

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    Dse state#of#the art information technology in developing ne and innovative

    financial products and services to meet the changing needs of investors and

    clients. %trive to be a reliable source of value#added financial products- services and

    constantly guide the individuals and institutions in making a

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    services and e'pertise in this industry has helped it gain the status it en

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    3448 %et up investor service centers

    344; 4inancial roducts 0istribution

    344< &ntry into 5utual 4und %ervices

    3449 3orporate 4inance and Investment banking

    3445 4irst Registrar in the country to be a arded I%7 :!!=

    3444 I8 enabled service # * 7

    8777 & *usiness .karvy.com

    8773 Insurance and 9aunch of retail arm Karvy the4inapolis Your ersonal 4inance Advisor

    8778 9aunch of 3J

    877; 3ommencement of %econdary 0ebt and 05 trading

    877< BV ith 3omputer share 9imited - Australia9aunch of Karvy Jlobal %ervice

    Karvy 3omtrade

    8779 Karvy Insurance *roking vt. 9td.

    877: Karvy Realty %ervices (India) 9imited KR%9

    8775 Karvy 4ortune - 4unding by I3I3I Ventures 9td.-*arings Asia

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    8776 Karvy rivate ealth

    8774 Karvy 0ata 5anagement %ervices 9td

    Karvy 4inancial %ervices 9td

    !i)estones to #e achieved in ,uture+

    8o set up its o n Asset 5anagement 3ompany

    8o set up its o n *ank by =!1=

    Karvy Grou/ o, Com/anies

    As discussed earlier- KARVY offers a single platform servicing multiple financial

    instruments in its bid to offer complete financial solutions to the varying needs of both

    corporate and retail investors. 8he range of products and services are provided by thefollo ing ings.

    3= Karvy Consu)tants Limited+

    6

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    8his is the flagship company of Karvy Jroup and it controls the organi,ational affairs-

    channels of progress- ork affairs and pioneering business policies. 8his as the first

    business the KARVY group ventured into- but no they have transferred it into a

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