an overview of google analytics · cahnrs communications an overview of google analytics 5. add...
TRANSCRIPT
An Overview of Google Analytics
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Overview
●
●
●
CAHNRS COMMUNICATIONS An Overview of Google Analytics
What is Google Analytics?
●
●
●
CAHNRS COMMUNICATIONS An Overview of Google Analytics
What is Google Analytics?
CAHNRS COMMUNICATIONS An Overview of Google Analytics
What can it do?
●●●●●
●●●
CAHNRS COMMUNICATIONS An Overview of Google Analytics
How do I set this up?
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Accessing Google Analytics
:
CAHNRS COMMUNICATIONS An Overview of Google Analytics
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Reports
Image from The non-designer's design book by Robin Williams, page 12
21
34
5
6
7
Key
1. Navigation Links
2. Accounts, Settings, & Diagnostics
3. Report Navigation
4. Report Header
5. Add Segments
6. Report Tabs
7. Graph View
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Reports
Image from The non-designer's design book by Robin Williams, page 12
21
34
5
6
7
Key
1. Navigation Links
2. Accounts, Settings, & Diagnostics
3. Report Navigation
4. Report Header
5. Add Segments
6. Report Tabs
7. Graph View
CAHNRS COMMUNICATIONS An Overview of Google Analytics
1. Navigation Links
●
●
●
●
CAHNRS COMMUNICATIONS An Overview of Google Analytics
2. Accounts, Settings, & Diagnostics
●
●
●
CAHNRS COMMUNICATIONS An Overview of Google Analytics
3. Report NavigationThis is where you access all of your reports
● Dashboards: Dashboards let you monitor many metrics at once in the form of widgets.
● Shortcuts
● Intelligence Events
● Real-Time: Real-Time allows you to monitor activity as it happens on your site. The reports are updated continuously and each ‘hit’ is reported seconds after it occurs.
● Audience: The Audience reports provide insight into characteristics of your audience.
● Acquisition
● Behavior: The Behavior reports help you discover how users interact your website.
● Conversions
CAHNRS COMMUNICATIONS An Overview of Google Analytics
4. Report Header
Report Header ● Customize: Tailor a standard report
● Email: Share a report with people via email, even if they don’t have an Analytics account.
● Export: Export your report into an Excel spreadsheet, PDF, CSV, or Google Sheet.
● Add to Dashboard: Embed the current report directly in a dashboard.
● Shortcut: Creates a link to the current report in the Shortcuts tab.
● Data Selector: Set the date range for your report. It can also compare two date ranges.
CAHNRS COMMUNICATIONS An Overview of Google Analytics
5. Add Segments
A segment is a subset of your Analytics data. Adding one or more segments to a report can help you compare and contrast your data in meaningful ways.
● Edit, copy or remove an existing segment by clicking it.
● Click + Add segment to further segment your data.
CAHNRS COMMUNICATIONS An Overview of Google Analytics
6. Report Tabs
This is where your report data begins. Analytics reports display your data in one or more tabs, giving you multiple views of that data in a single place.
CAHNRS COMMUNICATIONS An Overview of Google Analytics
7. Graph & Data Table Views
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Definitions
CAHNRS COMMUNICATIONS An Overview of Google Analytics
Definitions
CAHNRS COMMUNICATIONS An Overview of Google Analytics
http://analytics.google.com/
Live Demo
CAHNRS COMMUNICATIONS An Overview of Google Analytics
●●●
●●
Final Thoughts
CAHNRS COMMUNICATIONS
Questions?
Decluttering Your Website
WSU CAHNRS ResourcesWeb Analytics Sign Up Page
http://cahnrs.wsu.edu/communications/web-services/web/analytics/
Google ResourcesAccess Google Analytics
http://www.google.com/analytics/
Google Analytics Help Center https://support.google.com/analytics/?hl=en#topic=3544906
Official Google Analytics Youtube Channel https://www.youtube.com/user/googleanalytics
Analytics Academy https://analyticsacademy.withgoogle.com/explorer