an explanation on chester's big ideal for ogilvy
DESCRIPTION
Many have be wondering what the big ideaL actually is, so I decided to make a slide deck to dispel any questions people may have. Hope you enjoy!TRANSCRIPT
How can Chester show his
creative skills to Ogilvy HK while doing something impactful with social media?
Identifying the cultural tension that most young
people in the world feel at least once
As we go through life, many of us try to find what we are passionate
about. What makes us tick. What gives us the energy to do things that
we never thought were possible.
The trouble is that once many of us find our passion,
we don’t take the leap from our dreams to reality.
After probing a little deeper by talking with his peers and doing a little introspection, it became apparent to Chester that
what was lacking for young people was the
courage and inspiration to follow their dreams.
Finding Chester’s Best Self
From developing advertising campaigns for class to helping local businesses revitalize their marketing strategies – it became clear to Chester that he
loves brands, and that he loves helping them communicate.
Ultimately, Chester’s best self is when he tells the stories of brands.
However, the brand in question this time was Chester
himself; Chester needed to communicate to the world that young people need to support each other with courage and inspiration as
much as they can.
Cultural tension: Young people lack
courage and inspiration
Chester’s best self: Being a storyteller
Chester’s big ideaL for Ogilvy
Chester believes the world would be a better place if young people had the courage and
inspiration to follow their dreams.
Communicating through social channels:
To communicate Chester’s big ideaL to as many people as possible, Chester’s ideaL found its new home on Facebook’s Timeline.
http://on.fb.me/chesbigideal
Bringing the big ideaL to life…
Text is great, but nothing brings an ideaL to life quite like a video. http://bit.ly/chesbigidealyt
Bringing the big ideaL to life…
Chester decided to tell a story to the world – a story about young people. These young people have been silenced from telling the stories of their
own lives.
These stories are the dreams and aspirations we each have.
We have all been silenced before, but we don’t have to be. Whether it be our peers, parents, or even society, we should not let any obstacle come
between us and what we want to achieve with our dreams. What the world lacks is courage and inspiration. With these two things, anything
can happen.
The point of the video was to let young people know that they are not alone. We need to help each other cross the wall of fear and realize that
the world is truly at our fingertips if we just choose to grasp for it.
IMPACT within 24 hours
Over 55 likes on Chester’s big ideaL for Ogilvy Facebook Timeline
Over 500 views on Chester’s big ideaL YouTube video
Over 30 shares of the YouTube video on Facebook
Most importantly: Giving the inspiration and courage
young people in our world need