amsterdam museum, strategy and innovation
DESCRIPTION
"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)" (Web & Media group, Computer Science department, VU University Amsterdam)TRANSCRIPT
Mission
statement draft
The Amsterdam Museum brings history to life for an audience as large and diverse as possible.
The Amsterdam Museum challenges residents and visitors to deepen their relationship with the city.
Vision 2020 draft
the Amsterdam museum wants to be a museum that is open
and accessible, that increases
the bond between the
people of Amsterdam and functions as a
'meeting point' for the city.
the Amsterdam Museum wants to be 'the entry
to the city' by acting as a connecting element
between the tourist and cultural attractions throughout the
Amsterdam metropolis.
Amsterd
ammers
Tourists
Key Concepts
authoritative
inviting
sustainable
interactive
binding
narrative
World
Netherland
metropolis
Neighborhoods
Stad
1450 - 2011
1580 - 2011
1400 - 2011
1875 - 2011
1200 - 2011
Alkmaa
r
Leid
en
De Pijp
Purmerend
LelystadBijlmer
Almer
e
Haarlem
EntrepreneurshipThe working man
CreativityThe playful man
CitizenshipThe emotional and social man
ToleranceThe rational and governing man
Key Themes, Focus
Amsterdam Museum Elsewhere
Off-line
Exhibitions
Events
Meeting places
Tours
Education programs
Community centers
Neighborhood museums
Other organizations
Current events
Educational institutions
On-line
Central site
Blog
Collection online
Exhibition and story sites
Community site
Tours / Apps
Social media platforms
Collection platforms
Story platforms
Educational platforms
Theme platforms
Experts
Heratige and cultural organizations
Educational and research institutions
Commercial partiesVolunteers
Try to use new possibility’s
Share Knowledge
MediaExperience
Collaborate
Research and try
Involve people
Stimulate participation
Reach out
Stimulate (co)creation
Entertain
Play, have fun Don’t be afraid to fail
Captivate
Get to know the people
Find new ways to communicate
Educate
How can we use technology to give
people more possibilities to inform
themselves while visiting
an exhibition, without bothering others
which don’t need as much
information?