formula innovation by lotus f1 - emc forum amsterdam
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Formula Innovation Patrick Louis, CEO Lotus F1 Team EMC Forum Amsterdam - 26 Nov 2013TRANSCRIPT
Formula Innovation Patrick Louis, CEO
Lotus F1 Team
Key 2013 Grand Prix Territories
2014 New Grand Prix Territories
F1 Broadcasting Territories
An Introduction to Formula 1 F1® – The World’s Largest Global Sport
2012 Cumulative Audience
Western Europe
South America
Africa & Middle East
Eastern Europe
Central Asia
Far East & Pacific
Worldwide
1,300m
292m
200m
131m
77m
45m
2,093m
2013 Calendar
Australia
Malaysia
China
Bahrain
Spain
Monaco
Canada
Great Britain
Germany
Hungary
Belgium
Italy
Singapore
Korea
Japan
India
Abu Dhabi
USA
Brazil
17 Mar
24 Mar
14 Apr
21 Apr
12 May
26 May
09 Jun
30 Jun
14 Jul
28 Jul
25 Aug
08 Sep
22 Sep
06 Oct
13 Oct
27 Oct
03 Nov
17 Nov
22 Nov
*2012 IFM Global Sports Marketing Surveys Sport Comparison Report
Team History
2011- 1986-2001 2002-2010 1981-1985 58 Grand Prix
2 Race Victory
17 Podium finishes
5 Fastest lap
2 Constructors Championships
2 Drivers Championships
20 Race Victories
57 Podium finishes
20 Pole positions
13 Fastest laps
1 Constructors Championship
2 Drivers Championships
27 Race victories
102 Podium finishes
15 Pole positions
36 Fastest laps
Team History
70 Grand Prix
3 Podium finishes
2 Fastest laps
1 Pole position
Employees 550
Nationalities 16
Departments 38
Car designation E21
Location Enstone, UK
President Gerard Lopez
CEO Patrick Louis
Team Principal Eric Boullier
Key Facts
0 Time taken (secs) per gear change
1.6 Time taken (secs) to decelerate from 100 km/h – 0 km/h
4.9 Time taken (secs) to accelerate from 0 – 200 km/h
10.2 Tyre weight (kg)
18.5 Tyre pressure (psi)
30 Driver’s head and helmet weight (kg) during maximum braking
42 Revolutions per second by a tyre at 300 km/h
87.75 Impact energy (kJ) for forward crash test
90 Operating temperature (°C) of each tyre
130 Max engine noise (dB)
500 Max temperature (°C) reached by the clutch
640 Min weight (kg)
900 Exhaust max temperature (°C)
1,100 Brake disc temperature (°C)
1,500 Moving parts in each engine
4,000 Parts in each engine
11,000 Drawings to design the car
10,000 Parts tested in the wind tunnel
30,000 Parts that make up each car
250,000 Man hours to design the car
Key E21 Numbers
Specific Regulations
Statutory Reporting Monthly P&L + B/S reporting Weekly cashflow rolling forecast Audited Accounts with a format suitable for legal requirements
FOTA Resource Restriction Agreement Technical and financial restrictions with multiple reporting mechanisms Weekly car build budget control Monthly HR status & planning review 60/40 rule Pro-active financial planning of development packages Qualifying headcounts v/s external spend
The complexity is that we have to report to two different entities, who have very different requirements
Factory Processes
DESIGN
CAD
Digital Mock-up
CFD
Stress Analysis
Vehicle Dynamic
PRODUCTION
CAD/CAM
Manufacturing
MRP
Part Management
Part Tracking
TESTING
Quality Tools
Planning/Workflow
Part Management
Part Servicing
Part Lifing
RACING
Car Setup
Telemetry
Car Data Analysis
Simulation
Race Strategy
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Car Set-up Alerts GPS Mapping Strategy Data Analysis Car Set-up Alerts GPS Mapping Strategy Data Analysis
Understanding The Problem Competition Regulations Tracks
W38 W39 W40 W41 W42 W43 SIN YEO SUZ
19 Races (in 2013)
25,000+ Drawings
220+ Software Releases
30,000 Updates
IND
F1 Development Race
1600cc V6 Engines
Energy Recovery Systems
Aerodynamics Narrower Front Wing
Reduced TRW size
Lower Nose Tip
New Side Impact Structure
F1: a new engine era
100kg Fuel Limit
Weight limit 690Kgs
Accelerating IT Transformation
100GB/h in CFD
>15MB per Lap
>50GB per Grand Prix
The data challenge
>25,000 drawings per car year
82% data growth last 2 years
IT-as-a-Service (ITaaS) Continuous Availability
Capacity and Performance
“true” Private Cloud Infrastructure
Simple and Innovative
Dynamic and Elastic
Cost Effective and Business Oriented
Secure and Trusted
Technology driven focus
Solution Overview
Private Cloud Resource Pools
Enterprise Datacenter
Private Cloud Resource Pools
CFD Datacenter
VPLEX Replication
Tiering
Data Protection
Archiving
Cloud
Collaboration
Atmos
Cloud Tiering Appliance
Data Domain Backup
Atmos
Cloud
Tiering
Appliance
Data Domain Backup
File
Sharing
File
Sharing
When it goes wrong
The fire which took Nick Heidfeld out of the 2011
Hungarian GP was investigated by:
RACE ENGINEERING
AERODYNAMICS DEPARTMENT
DESIGN DEPARTMENT
VEHICLE TECHNOLOGY GROUP
GEARBOX DYNO
ENGINE DYNO
PRODUCTION
Solutions (incl. technical, procedural and human)
were identified and acted upon for the next race.
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When It Goes Right
… how to make it happen
Patrick Louis, CEO
Lotus F1 Team © 2013 18