z sports bizz_plan

Post on 13-Dec-2014

539 Views

Category:

Business

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

 

TRANSCRIPT

Executive Summary

Consulting firm in LATAM providing Retail, Marketing and Education services within the Sport and Fashion industries.

Mission:Connect Brands to opportunities in Sports and Fashion.

Values: Professionalism, honesty, flexibility and dynamism.

Market & Opportunities

Fashion Industry:

Growing market. Higher consumption due to raising middle class with more access to credit.

Distribution evolving. More Direct to Consumer channels (Concept Stores, Internet) and appearance of new Retail formats (open malls, strip centers, etc).

Informed and globalized consumer. Hates being ‘sold to’ and expect so much from a brand rather than product – i.e. Grass Roots and Customized marketing actions versus traditional media.

Market & Opportunities

Sports Industry:

Football is the most popular sport, with predominance of global assets versus local ones. Emerging trend on Action and Motor Sports.

Sports Sponsorship market still small and driven by personal rather than tangible metrics approaches.

Sports Organizations lacking management skills and infrastructure .

Management Team

Solid academic background: MBA by IE (Spain) and MBS (Australia), Industrial Engineering Bachelor by ULIMA (Peru).

10 years of professional experience in Europe, US and Latin America within Business Development functions in the Sports and Fashion Industry (Nike Inc, Converse Inc).

Member of the CIES/FIFA University Network.

Sebastian Rubio (Peruvian/British citizen ) - GM

Organizational Chart

BU - Retail

Retail

Market Place and Real State ManagementSales Structure and TrainingPlanning & MerchandisingMarketing & Product PresentationBusiness Analysis & Reporting

International Licensing

Partner Selection Sourcing & Development CoordinationFinancial Reporting & Royalty collections

Retail - Clients

Fashion

High End

Mainstream

Sports

BU – Sports Marketing

Sports Sponsorship

Brand Management, revenue generating partnershipsMarket Intelligence: Auditing & Monitoring

Sport Properties

Design, Valuation and CommercializationGrass Roots Events with focus on Football and Action Sports

categories.

Sports Marketing - Stakeholders

BU – Academies / Schools

Boca Juniors Football School

Target: Boys from 5 to 14 years old (Lima, Peru)

Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship per module.

Deliverables:Boca Juniors Certificate, tours to Argentina, pre selection for Club’s minor divisions.

BU – Academies / Schools

Escuela de Danza D1 – Vania Masias

Target: Girls from 5 to 14 years old (Lima, Peru)

Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship per module.

Deliverables:D1 – Certificate, tours within Latam, pre selection for Angels Dance Company.

BU – Education

Program in Sports Management & Law

Target: Clubs, Sponsors, Media, Law & Research.

Modules and Structure:Management, Finance, Law, Marketing, PR, Events and Final Project.6 months, 150 hrs of content.

Deliverables:Dual Degree by CIES (FIFA & University of Neuchatel) and USMP (biggest university in Peru & owner Football Club leader)

BU – Education

College Prospects of America Inc.

Target: Teen agers from 15-20 years old

Modules and Structure:Basic, Moderate and Intensive Programs, combining Academic (Toefl/SAT) and Sports Agency (Video, Resume) services.

Deliverables:Sports Scholarships within USA Universities (NCAA 1, 2, 3), 25-100% coverage.

BU – Education

Pasala !

Target: Kids from 5 -15 from poorest communities in Lima and Peru.

Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs.

Deliverables:Literacy and Sports capabilities within a safe context.

top related