z sports bizz_plan
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Executive Summary
Consulting firm in LATAM providing Retail, Marketing and Education services within the Sport and Fashion industries.
Mission:Connect Brands to opportunities in Sports and Fashion.
Values: Professionalism, honesty, flexibility and dynamism.
Market & Opportunities
Fashion Industry:
Growing market. Higher consumption due to raising middle class with more access to credit.
Distribution evolving. More Direct to Consumer channels (Concept Stores, Internet) and appearance of new Retail formats (open malls, strip centers, etc).
Informed and globalized consumer. Hates being ‘sold to’ and expect so much from a brand rather than product – i.e. Grass Roots and Customized marketing actions versus traditional media.
Market & Opportunities
Sports Industry:
Football is the most popular sport, with predominance of global assets versus local ones. Emerging trend on Action and Motor Sports.
Sports Sponsorship market still small and driven by personal rather than tangible metrics approaches.
Sports Organizations lacking management skills and infrastructure .
Management Team
Solid academic background: MBA by IE (Spain) and MBS (Australia), Industrial Engineering Bachelor by ULIMA (Peru).
10 years of professional experience in Europe, US and Latin America within Business Development functions in the Sports and Fashion Industry (Nike Inc, Converse Inc).
Member of the CIES/FIFA University Network.
Sebastian Rubio (Peruvian/British citizen ) - GM
Organizational Chart
BU - Retail
Retail
Market Place and Real State ManagementSales Structure and TrainingPlanning & MerchandisingMarketing & Product PresentationBusiness Analysis & Reporting
International Licensing
Partner Selection Sourcing & Development CoordinationFinancial Reporting & Royalty collections
Retail - Clients
Fashion
High End
Mainstream
Sports
BU – Sports Marketing
Sports Sponsorship
Brand Management, revenue generating partnershipsMarket Intelligence: Auditing & Monitoring
Sport Properties
Design, Valuation and CommercializationGrass Roots Events with focus on Football and Action Sports
categories.
Sports Marketing - Stakeholders
Sports Marketing - Stakeholders
Sports Properties
Media Partners
Collaborators
Sponsors
BU – Academies / Schools
Boca Juniors Football School
Target: Boys from 5 to 14 years old (Lima, Peru)
Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship per module.
Deliverables:Boca Juniors Certificate, tours to Argentina, pre selection for Club’s minor divisions.
BU – Academies / Schools
Escuela de Danza D1 – Vania Masias
Target: Girls from 5 to 14 years old (Lima, Peru)
Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship per module.
Deliverables:D1 – Certificate, tours within Latam, pre selection for Angels Dance Company.
BU – Education
Program in Sports Management & Law
Target: Clubs, Sponsors, Media, Law & Research.
Modules and Structure:Management, Finance, Law, Marketing, PR, Events and Final Project.6 months, 150 hrs of content.
Deliverables:Dual Degree by CIES (FIFA & University of Neuchatel) and USMP (biggest university in Peru & owner Football Club leader)
BU – Education
College Prospects of America Inc.
Target: Teen agers from 15-20 years old
Modules and Structure:Basic, Moderate and Intensive Programs, combining Academic (Toefl/SAT) and Sports Agency (Video, Resume) services.
Deliverables:Sports Scholarships within USA Universities (NCAA 1, 2, 3), 25-100% coverage.
BU – Education
Pasala !
Target: Kids from 5 -15 from poorest communities in Lima and Peru.
Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs.
Deliverables:Literacy and Sports capabilities within a safe context.