youtube advertising
Post on 22-Nov-2014
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Migrating TV advertising to Youtube
profitable advertising campaigns
&
So Why ?
• 48 hours uploaded every minute on YouTube• Great opportunity to target core
audience
• More flexibility than TV
• Why not?
• Cheap CPCs
Results
• YouTube is now our 2nd highest online channel for sales in the US
• CPAs lower than any other route to market• 2,788,981 views on one video
3,534,717 channel views and 498 subscribers
Tips
• Wide reach campaigns = YouTube keyword tool Targetted campaigns = Google keyword tool
• Start CPCs high and reduce them• Use display instead of text• Pre-roll ads – be careful budget wise• Use 300 x 250 image ads• Sales? Then voice, links and annotations
Thanks & Finally
www.twitter.com/garethoneill
http://ie.linkedin.com/in/garethoneillhttp://www.quora.com/Gareth-O-Neill
Q & A
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