google & youtube ads · how to create more profitable youtube ads: in sum, for more profitable...
TRANSCRIPT
![Page 1: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/1.jpg)
Google & YoutubeAds
![Page 2: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/2.jpg)
Free Resources After the event + This Presentation
![Page 3: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/3.jpg)
We know that ads are important...
![Page 4: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/4.jpg)
Understanding The Intent!
![Page 5: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/5.jpg)
Campaign Example
![Page 6: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/6.jpg)
Conversion Funnel
![Page 7: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/7.jpg)
Fix Your Home Base...Landing Pages!!
![Page 8: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/8.jpg)
Chop Chop Chop….Don’t Put Just One Campaigns
Segment Ads into Different Campaigns
Similar to how you should be separating your Facebook Ad
campaigns, you should be doing the same with your
Google/Youtube campaigns as well.
![Page 9: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/9.jpg)
Campaign Example
![Page 10: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/10.jpg)
Long Tail Keywords Do Better
![Page 11: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/11.jpg)
Why some pay more and some pay less
![Page 12: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/12.jpg)
Use Gmail ads to bid on competitor's domains
If you're an adventurous marketer you might already be using
the Gmail ads feature offered through AdWords. For others, you
might have be on the fence or just waiting to see what it’s all
about.
In a nutshell, Gmail ads are a feature that allows advertisers to
show display ads above a user's Gmail inbox. They appear in
two parts: initially above the inbox, and then in an HTML editable
area that resembles an email.
![Page 13: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/13.jpg)
![Page 14: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/14.jpg)
Ecommerce Example
![Page 15: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/15.jpg)
Ecommerce Example
![Page 16: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/16.jpg)
How to allocate resources
![Page 17: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/17.jpg)
Ad Types
![Page 18: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/18.jpg)
Product is evolving….
![Page 19: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/19.jpg)
Product is evolving….
![Page 20: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/20.jpg)
Product is evolving….
![Page 21: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/21.jpg)
Keyword Match Types
![Page 22: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/22.jpg)
Google is getting better with data
![Page 23: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/23.jpg)
Outsmart your Competitors’ Ads
In every industry, there are competitors. An AdWord campaign is no different. If your competitors’ Google ads are ranking highly, analyzing their secrets helps your ads to perform better.
You can use SpyFu to check out your competitor’s best performing keywords, for both organic listings and paid ads:
Go to SpyFu.com. In the search box, type your competitor’s URL. Click the search icon.
![Page 24: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/24.jpg)
Youtube Ads
![Page 25: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/25.jpg)
Youtube Ads
![Page 26: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/26.jpg)
Youtube Ads
![Page 27: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/27.jpg)
Youtube Ads
![Page 28: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/28.jpg)
Cost
How Much Does YouTube Ads Cost
YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.
The average cost of reaching 100,000 viewers is around $20.000
![Page 29: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/29.jpg)
Youtube Ads
![Page 30: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/30.jpg)
Youtube Ads
![Page 31: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/31.jpg)
Youtube Ads
![Page 32: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/32.jpg)
Youtube Ad Hacks
Optimal YouTube video ad criteria:
● 30-45 seconds in length● 10-second elevator pitch/unique selling
position (USP) at the very beginning● Call-to-action (CTA) at :15 seconds into
the video.
![Page 33: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/33.jpg)
Youtube Ad Hacks
![Page 34: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/34.jpg)
Reverse Engineer
![Page 35: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/35.jpg)
Reverse Engineer
![Page 36: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/36.jpg)
Again intent is important and awareness is cheap!
![Page 37: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/37.jpg)
Motivate your new customers (Smart call to actions)
![Page 38: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/38.jpg)
Remarket….Keep on Remarketing!!!!!!!
![Page 39: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/39.jpg)
Test Your Landing Page Design (Split Test It)
![Page 40: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/40.jpg)
Different Ads Same Destination
![Page 41: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/41.jpg)
Title capitalization in your ad copy
![Page 42: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/42.jpg)
Title capitalization in your ad copy
![Page 43: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/43.jpg)
Scheduling...
![Page 44: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/44.jpg)
Clean Structure...
![Page 45: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/45.jpg)
Clean Structure...
![Page 46: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/46.jpg)
Keywords Everywhere...Chrome Extension
![Page 47: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/47.jpg)
PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension
![Page 48: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/48.jpg)
PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension
![Page 49: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/49.jpg)
Pagezii SEO + AdWords…..Chrome Extension
![Page 50: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/50.jpg)
vidIQ Vision for YouTube…..Chrome Extension
![Page 51: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/51.jpg)
VideoAmigo - YouTube Performance Stats
![Page 52: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/52.jpg)
Track It!!!!
![Page 53: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/53.jpg)
How to Create More Profitable YouTube Ads:In sum, for more profitable YouTube advertising, follow these six tips:
1. Choose the right ad format based on your goal2. Segment in-stream and discovery ads into separate campaigns3. Use advanced YouTube targeting options4. Set up a video remarketing campaign5. Create compelling, emotional video ads that tell stories6. Drive action with interactive links in your videos
![Page 54: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/54.jpg)
![Page 55: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/55.jpg)
Free Resources After the Event + This Presentation
![Page 56: Google & Youtube Ads · How to Create More Profitable YouTube Ads: In sum, for more profitable YouTube advertising, follow these six tips: 1. Choose the right ad format based on your](https://reader036.vdocuments.us/reader036/viewer/2022071217/604a7e96394b460f65555ffd/html5/thumbnails/56.jpg)
Questions???
If you like today’s event then goto:
Google or Facebook: Rapid Boost Marketing
And leave us an honest review :)