carol spizzichino fall 2015. what is youtube menu options copyright usage youtube popularity...
TRANSCRIPT
What Is YouTube
YouTube is an online public communications site where videos are shared.
Users can create their own accounts where they can upload, view, share videos and comment on them.
YouTube is a Google company
Additional Information
Menu Options
Popular on YouTube
Music
Sports
Gaming
Movies
TV Shows
News
Live
360° Video
Additional Information
On the home page we find the "Best of YouTube,”
where the channels are categorized by genre
YouTube Usage
People use YouTube in several ways:
• to blog
• to comment on things going on in the world
• to make fun of people in the world
• to post random videos that they and others would find
amusing.
Additional Information
Censorship Reasons
AGE RANGE OF USERS
COUNTRIES USAGE
CENSORSHIP
Countries with standing national bans on YouTube include China, Iran, Pakistan, and Turkmenistan.
YouTube is blocked for a variety of reasons:
• limiting public exposure to content that may ignite social or political unrest
• preventing criticism of a ruler, government, government officials, religion, or religious leaders
• violations of national laws, including:
copyright and intellectual property protection laws violations of hate speech, ethics, or morality-based laws national security legislation
• preventing access to videos judged to be inappropriate for youth
• reducing distractions at work or school
GRAPH
Range Usage
18-24 25-34 35-44 45-54 55-64 65+0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
50000000
Age Range Usage
USAGE RANGE
COMPLETE
CHART
COUNTRIES USAGE
Usage
Poland
Hungary
Romania
Turkey
Denmark
Ukraine
Russia
Belarus
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
USAGE
COMPLETE
CHART
GRAPGTOP 10 VIDEOS
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000Chart Title
COMPLETE
CHART
TOP 10 CHANNELS
PewDiePie
HolaSoyGerman
YouTube Spotlight
Smosh
RihannaVEVO
One DirectionVEVO
KatyPerryVEVO
TaylorSwiftVEVO
EminemVEVO
JennaMarbles
0
5,00
0,00
0
10,0
00,0
00
15,0
00,0
00
20,0
00,0
00
25,0
00,0
00
30,0
00,0
00
35,0
00,0
00
40,0
00,0
00
45,0
00,0
00
Chart Title
COMPLETE
CHART
Advertising
Additional Information
YouTube’s growing prominence in
popular culture has shown that it can
serve as much more than just a way to
share adorable kitten videos – it has
become a highly effective venue for accessing massive audiences through online advertising.
Ways to use YouTube advertising
Copyright
Additional Information
Copyright is an important topic for the entire YouTube community. In the sections below, you’ll find access to all the information and tools needed to manage your rights on the YouTube platform and learn more about respecting the rights of other creators.
In 2014, YouTube has paid out $1 billion to rights holders who have chosen to monetize claims since Content ID first launched in 2007.
What type of works are subject to
copyright?