your job search marketing documents: how to make your resume and cover letter stand out

Your Marketing

How to Make Your Resume and Cover Letter Stand Out

Documents:

Who We Are

• CEO of Lewis Education Group

• Business Consultant.

• Also devilishly handsome (and a lot thinner)

• CEO of Business Training Resource

• Marketing Consultant

• Devilishly handsome

Ed Andriessen Kevin Lewis

AgendaWhy you should change your

resume into a marketing document?

What is really going on in the typical hiring manager’s office?

What type of resume format will gain attention in a positive way?

What do you need to add and what should you leave out of a resume?

How do you use SARs and PARs to demonstrate your accomplishments?

Should you send a cover letter and what specifically should the cover letter say?

Q & A

It’s no longer about what you have…–Experience–Education–Titles

Why you should change your resume into a marketing

document?

It’s no longer about what you have…–Experience–Education–Titles

It’s about what you can do–Accomplishments–Achievements–Results

Why you should change your resume into a marketing

document?

It is your responsibility to communicate your value…

Marketing

The Marketing Process

Market Message Medium

Market Resume Search & Apply

Job Search

Most resumes communicate what a person has…not what they can do

The MESSAGE Creates Interest

Fritz BraunerFinancial Planner

The MESSAGE Creates Interest

Fritz Brauner

M0NEY

The MESSAGE Creates Interest

Fuel?

The MESSAGE Creates Interest

OR Ingredient

“Sometimes Marketing is Just positioning your product properly in the market” Paul Hawken Smith & Hawken

Job Search?

Or marketing campaign?

I can make you

MONEY!

Inspiration for parts of this

program

A useful guide you can find on

CareerBuilder.com

Example of actual Resume Accomplishment Section

Example of actual Resume Summary Section

Example of actual Resume Accomplishment Section

Example of actual Resume Accomplishment Section

Reformat with 3-5 brief bullet points summarizing

your career here

Reformat with 3-5 brief bullet points summarizing your most

significant accomplishments here

Remember…your resume gets a 20 second glance the first time a hiring manager views it, so quickly

answer the question…

How specifically did you do your job?

Create accomplishment statements with…

SARs (Situation-Action-Result)PARs (Problem-Action-Result)

SARs and PARs

SITUATION or

PROBLEMACTION RESULT

SARs and PARs statements emphasize past achievements and successes by using quantifiable and measurable information.

SARs and PARs

A PARs/SARs statement is a specific example of success doing a key element/duty of your job and covers the most important aspects of your job.

The specific results of your actions should be immediately clear to the reader.

SARs and PARs

Each PAR or SAR should answer the question . . . .

"how did you do the work differently or better?"

They highlight the value, benefits and contributions that you bring to the organization

SARs and PARs

SARs and PARs

DEMO

Form Groups of TwoUsing the SARS/PARS sheet

identify the most recent employment situation you had

Identify three accomplishments that you were directly responsible for

Allow your partner to interview you about your accomplishments

Record the results on the PARS/SARS sheet

SARs and PARs

Reformat with 3-5 brief bullet points summarizing

your career here

Reformat with 3-5 brief bullet points summarizing

your accomplishments here

Move your standard list of job titles and responsibilities below the summary and

accomplishments

• The content of your cover letter is in the job posting

• Select three job “criteria” and list how you meet that criteria

• Be specific with job titles and company names

Select three criteria from the

job posting

Ladies and Gentlemen,

I noticed a recent job posting on your website that describes a position with qualifications that I have attained in my 10 years in the banking industry.

You listed these requirements:• Handle bank reconciliations – I managed weekly bank

reconciliations at TD bank in my role as assistant bank manager.

• Post journal entries – I posted dozens of journal entries daily in my position at P&C bank. I received several commendations for accuracy.

• Process payroll with ADP – I processed payroll for 18 employees with Quickbooks which is substantially similar to ADP

I would like to speak with you about how I can add value to your organization.

I have enclosed my resume and look forward to speaking with you.

Kind regards,

Me

Sample Cover Letter Using Job Post Criteria

DO• Be Direct -

use names if possible

• Be detailed – position, qualifications (use job post)

• Be worthy – what value can you bring?

DON’T• Be generic

– no spray and pray

• Be careless – nobody will hire a sloppy person

• Be cocky – bragging is a turn off

AgendaWhy you should change your

resume into a marketing document?

What is really going on in the typical hiring manager’s office?

What type of resume format will gain attention in a positive way?

What do you need to add and what should you leave out of a resume?

How do you use SARs and PARs to demonstrate your accomplishments?

Should you send a cover letter and what specifically should the cover letter say?

Q & A

For More Information about dates and locations for Job

Search Marketing training visit…

JobSearchMarketing.co

Or call 609-365-0844

Yes…it’s co not com

Your Marketing

How to Make Your Resume and Cover Letter Stand Out

Documents: