your funeral home & robin heppell presents…. online video why is this technology important?...

YourYourFuneral HomeFuneral Home

&

Robin Heppell presents…

Online video

Why is this technology important?• Consumption of online video• Ability upload video to multiple sites• Search engines love video• You build a relationship with the viewer

• “Be the Expert” Alan Creedy

Google vs. YouTube

November 14, 2007

Funeral Home Management Consulting

November 17, 2007

Funeral Home Management Consulting

November 19, 2007

Funeral Home Management Consulting

How can you use video?

Welcome messageSample memorial video

Infomercials Testimonials

TV commercialsFrequently Asked Questions

How to create video

• Do you create video tributes?• If so, you have the knowledge & the technology

• Windows Movie Maker + Audacity (Free)

• Sony Vegas or Adobe Premiere Elements

Video promo tricks

Create 2 versions: in house & 3rd party

In House• Clean, without any advertising

Third Party Additions• Create an opening title screen with firm’s name &

website URL• “Bottom 1/3” have name or url, etc.• Extend final screen image with contact info

Upload videos to Web

• Prepare your ‘titles, descriptions & tags’• Keyword Research: commonly searched terms

• YouTube + Google Video + (Social Network)

• Upload Services: • TubeMogul (10+) & Traffic Geyser (35+)

• Secret Tip: Link to and Bookmark the videos

Keyword Research

Upload videos to Web

• Prepare your ‘titles, descriptions & tags’• Keyword Research: commonly searched terms

• YouTube + Google Video + (Social Network)

• Upload Services: • TubeMogul (10+) & Traffic Geyser (35+)

• Secret Tip: Link to and Bookmark the videos

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Other uses of online video

Past Subjects (Targets)• Jessica Mitford• Green Burials• The Undertaking• Oregon Cremation

Future Subjects (Targets)• Memorial Societies • No Service by Request• Cheap funerals

Any takers for a Funeral Gurus interview? Be the Guru in your town!

Last chance at price shoppers

Just throwing this out there…

“Do you have Internet access?

Okay, just go to Google and search “Funeral Prices in San Antonio”

March 22, 2008

Funeral Business Management Consulting

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