your digital presence: what makes people click

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Adam Franklin gave this presentation at AIM's Open House in Sydney on 30 Oct 2013.

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Blogging

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Best performing emails - text only!

@Franklin_Adam

28-35% open rate$7,000 sales

@Franklin_Adam

Email marketing

•Battle of the Subject Lines and From Names

@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

•[Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

13%

•[Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

•[FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

7%(10% higher

open rate)

•[FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim2013sydney

www.bluewiremedia.com.au/speaking/aim2013sydney

@Franklin_Adam

http://www.socialmediaonlineacademy.com/

If you’d like a hand with your social media, please get in touch!

Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

1300 258 394

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