you, we and simplicity: three themes for effective health communications

You.

We.

Simplicity.

But first.

Me.

You.

If we are asking

employees to be

partners,

we must treat them as such.

These are employees.

http://flickr.com/photos/leia/414244088

These are people.

http://flickr.com/photos/labor2008/2761292104/in/set-72157606710482980

http://flickr.com/photos/ailie/3044966705

Watch the balance.

We.

Me

Company

Family

Coworkers

The health ecosystem.

Leaders

Insurance

Community

Medical

providers

Employee + 1

Employee + 2

We need to experiment

with how we deliver

information

and to begin with those

who are excited about

trying new things.

http://flickr.com/photos/dr/2048034334

Facilitate the connections.

Create the fun.http://flickr.com/photos/cayusa/2050973691

http://flickr.com/photos/liveu4/2342216842

Who’s in your corner?

Simplicity.

Inundating people

with mind-boggling

data shuts down

their ability to think.

Integration

+

Personalization

+

Technology

Don’t be Sisyphus.

Photo: http://flickr.com/photos/pasukaru76/4307189567

It’s critical to first consider

what health challenges

people face, what decisions

people need to make, and

how they make them before

developing information to

assist.

Recognize stages of change.

Photo: http://flickr.com/photos/gi/168406150

Understand the legislation.

Photo: http://flickr.com/photos/spacesuitcatalyst/536389937

Measure what matters.

• From 4% to 7.5% HDHP enrollment

• 92% have the knowledge to discuss

treatments with providers

• 20% reduction in junk food

• 60 TONS of weight lost

• 16K idea groups

• 47% dropped one risk level

ROI from the trenches

• $3.27:$1.00-medical costs

• $2.73: $1.00-absenteeism

• 8X more likely to be engaged

• 1.8 fewer days absent

• 11% higher revenue per employee

• 28% higher shareholder returns

ROI from the research

fran melmed

context communication consulting

e: fran@contextcommunication.com

p: 215.922.2525

twitter: @femelmed

website: contextcommunication.com

blog: freerangecomm.com

• @co_health

• Monthly twitter chats, every

third Wednesday from noon

to 1 pm EST

• cohealth.ning.com

CoHealth

We are just starting.