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James Davies Feb 2012 Out-of-Home: Six Future Defining Themes

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Page 1: Six Future Defining Themes for out-of-home communications

James DaviesFeb 2012

Out-of-Home:Six Future DefiningThemes

Page 2: Six Future Defining Themes for out-of-home communications

Some main ingredients

Increasing audiences

OOH connectivity

Sophisticated devices

Networked OOH

Consumer adoption & receptivity

Page 3: Six Future Defining Themes for out-of-home communications

Six future defining themes

Real-time content

Gateways to content &

transaction

Utility through

technology

Value through

data

Integrated MOOH

planning

Real-time optimisation

& trading

Page 4: Six Future Defining Themes for out-of-home communications

Influencing Planning

Influencing Behaviour

Mobile

Out-of-Home

Integrated MOOH planning

Page 5: Six Future Defining Themes for out-of-home communications

Gateways to content & transaction

Page 6: Six Future Defining Themes for out-of-home communications

Gateways to content & transaction

Video link : http://vimeo.com/37231253

http://vimeo.com/37231253
http://vimeo.com/37231253
Page 7: Six Future Defining Themes for out-of-home communications

Real-time content

Page 8: Six Future Defining Themes for out-of-home communications

Real-time optimisation & trading

Page 9: Six Future Defining Themes for out-of-home communications

Value through data

Page 10: Six Future Defining Themes for out-of-home communications

Utility through technology

Page 11: Six Future Defining Themes for out-of-home communications

Utility through technology

Page 12: Six Future Defining Themes for out-of-home communications

Video link : http://vimeo.com/37098943

Utility through technology

http://vimeo.com/37098943
Page 13: Six Future Defining Themes for out-of-home communications

Six future defining themes

Real-time content

Gateways to content &

transaction

Utility through

technology

Value through

data

Integrated MOOH

planning

Real-time optimisation

& trading

Page 14: Six Future Defining Themes for out-of-home communications

@hyper_james

@posterscopepioneeringooh.com

http://www.pioneeringooh.com/

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