Simplicity

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Simplicity is rare

But what does simplicity mean?

“Simplicity means the achievement of maximum effect with minimum means.

-- Dr. Koichi Kawana - artist, designer and architect ”

Something simple works intuitively.

Think of Apple’s famous Mac computer.

Think of Apple’s famous Mac computer.

“It just works!”

Or Google Search.

Despite its vast and complex network ofcomputers and databases…

…when you want to do a searchall you see is this:

…when you want to do a searchall you see is this:

Simplicity is not simple.

Simple things are madeunnecessarily complicated.

You can complicating

John Maeda, author of The Laws of Simplicity, gives some advice on how to declutter life and make it a worthwhile experience.

John Maeda, author of The Laws of Simplicity, gives some advice on how to declutter life and make it a worthwhile experience.

Here are 5 of those laws

The simplest way to achieve simplicity is through thoughtful reduction.1

When functionality is reducedwithout penalty

When functionality is reducedwithout penalty

true simplification is realized.

Organization makes a system of many appear fewer.

2

An effective scheme for organization achieves definitive success in taming

complexity.

An effective scheme for organization achieves definitive success in taming

complexity.

1. Sort

An effective scheme for organization achieves definitive success in taming

complexity.

1. Sort

2. Label

An effective scheme for organization achieves definitive success in taming

complexity.

1. Sort

2. Label

3. Integrate

An effective scheme for organization achieves definitive success in taming

complexity.

1. Sort

2. Label

3. Integrate

4. Prioritize

An effective scheme for organization achieves definitive success in taming

complexity.

1. Sort

2. Label

3. Integrate

4. Prioritize

5. Done!

Savings in timefeel like simplicity.

3

The average person spends at least an hour a day waiting in line.

When forced to wait,life seemsunnecessarily complex.

Maximizing your available time

Time Complexity

Maximizing your available time can greatly reduce complexity.

Time Complexity

Knowledge makes everything simpler.4

Think of a screw and a screwdriver.You just mate the screw’s head to the

screwdriver’s tip and turn.

Think of a screw and a screwdriver.You just mate the screw’s head to the

screwdriver’s tip and turn.

Simple, no?

Not if you’re a child and you don’t know which way to turn.

Knowing how to execute tasks removes its inherent complexity.

Some things can never be made simple.5

Some things can never be made simple.5

And that’s fine.

Just know when to stop simplifying and relax.

The simplest way to achieve simplicity is through thoughtful reduction.1

Organization makes a system of many appear fewer.

Savings in time feel like simplicity.

Knowledge makes everything simpler.

Some things can never be made simple

2

3

4

5

The simplest way to achieve simplicity is through thoughtful reduction.1

Organization makes a system of many appear fewer.

Savings in time feel like simplicity.

Knowledge makes everything simpler.

Some things can never be made simple

2

3

4

5

All too complicated, perhaps?

Don’t worry.It all comes down to this:

Simplicity is about subtracting the obvious and adding the meaningful

If you do that

If you liked this presentation

do something simple:

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Thank you!

A presentation by João Alves

Images used in this presentation and their talented authors

1 – Attention Tree! – by Philipp Klinger3 – County bubbles - by Ethan Hein4 – Maze Wallpaper Green – by Tiger Pixel5 – Cable Confusion - by e-magic6 – four-leaf clover – by Scyza9 – Mirror, Mirror, in the Ball – by Daniel Conway12 – Computers – by coolpix16 – Weird Cube – by Cieleke17 – Eye Am Feeling Silly – by Cayusa18 – Gear Work 2 – by Curious Expeditions19 – Sign 4: stop – by brokenarts22 – Desktop marauder – by Brintam26 – 19th February 2005 – by Paul Watson32 – 14:47 – by Emborg33 – Birds – by djayo34 – Nighty Night Time – by Cvalentine37 – Light bulb 2 – by brokenarts37 – Levitation 5 – by bizior38 – screw 1 – by lusi38 – screwdriver – by brokenarts41 – Juggler – by Helico42 – iphone to infinity for righty's – by K!T44 – Mediterranean beach – by pale