yammer on tour: australia keynote

ON TOUR

welcome to the

ENTERPRISE SOCIAL NETWORK

27 March 2012 Sydney #yamtour @yammer

David Obrand – Chief Customer Officer

ON TOUR

welcome to the

ENTERPRISE SOCIAL NETWORK

29 March 2012 Melbourne #yamtour @yammer

David Obrand – Chief Customer Officer

»

#yamtour @yammer

3:15 - 4:00 Best Practices & Industry Overview

4:00 – 4:30 Deloitte Case Study

4:30 - 5:30 Customer Panel

5:30 - 6:30 Cocktails, Hors d'oeuvres, Networking & Demos

JOIN THE CONVERSATION:

www.yammer.com/yotaustralia

Sydney Agenda

»

#yamtour @yammer

3:15 - 4:00 Best Practices & Industry Overview

4:00 – 4:30 NAB Case Study

4:30 - 5:30 Customer Panel

5:30 - 6:30 Cocktails, Hors d'oeuvres, Networking & Demos

JOIN THE CONVERSATION:

www.yammer.com/yotaustralia

Melbourne Agenda

NETWORK: Crown Events & Conferences

USER NAME: YAM0011

PASSWORD: Ywb7F6

#yamtour @yammer

Line chart showing !Social > Email!

time!

SOCIAL NETWORKING!

EMAIL!

# us

ers!

2009!

Line chart showing !Social > Email!

time!

Dev

ice

Gro

wth!

SMARTPHONES!

TABLETS!

2007!!

LAPTOPS!

DESKTOPS!

» 800 million Facebook users with over

100 billion connections

» 300 million Twitter

users with 1 billion tweets

every 4 days

» 488 million mobile

devices v 417 million PCs shipped in 2011

Source: Comscore, Forrester Research

Fueled by mobile, social networking is bigger than email & portals.

#yamtour @yammer

» 40%

of large enterprises will

have an ESN by

2015

Source: Gartner

#yamtour @yammer

» Uniting People to Protect the Planet

»  5,200 cities & towns

»  1.8 B people reached in 2011

»  135 countries

»  Uses Yammer to

connect campaign

organizers

#yamtour @yammer

#yamtour @yammer

» “I will if you will.”

#yamtour @yammer

#yamtour @yammer

» Employees Thirst to Connect

SHARE IDEAS

SOLICIT FEEDBACK

ANSWER QUESTIONS

WORK TOGETHER

SELF-ORGANIZE

SHARE CONTENT

Source: Forrester, IDC, Gallup

CONFLICT

» Today’s Tools Fall Short

Email doesn’t scale.!

Intranets aren’t

participatory.!

Wikis aren’t user-friendly.!

Not mobile compatible.!

71% of employees are not engaged in their jobs 35% of payroll = cost of low engagement

An engaged employee is twice as productive

#yamtour @yammer

» Born to connect

EVERYONE in the workplace

NA Sales Rep

Partners

Marketing

Customers

Sales

R&D

Senior Director

CEO

IT

CIO

HR

EMEA Sales Rep

#yamtour @yammer

VOLUNTARY ADOPTION is the NEW ROI

Richard Beaven; Chairman & CEO

THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.

#yamtour @yammer

#yamtour @yammer

» 62%

of employees work in

MULTIPLE LOCATIONS during the

work week

Source: Forrester Research, Demystifying the Mobile Workforce, June 2011

#yamtour @yammer

» REWIRE the way information is SHARED & CONSUMED

»

#yamtour @yammer

Our Customers

#yamtour @yammer

#yamtour @yammer

Leader in The Forrester WaveTM: Mobile Collaboration.

YAMMER WINS ON MOBILE APP ARCHITECTURE.

BlackBerry Android Windows Phone iPad/iPhone

Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, Q3 2011 (Aug 2011)

#yamtour @yammer

» CEO Craig Herkert

calls it “radical transparency.”

#yamtour @yammer

#yamtour @yammer

» 5,000 grocery stores connected in

one network

#yamtour @yammer

#yamtour @yammer #yamtour @yammer

#yamtour @yammer

Tobias Klauder; VP of Global IT

MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.

PARTNERS!

CONSULTANTS!

PARENT!COMPANY!SUPPLIERS!

ADVISORS!CUSTOMERS! YOUR COMPANYʼS!

NETWORK!

Your CUSTOMERS

and PARTNERS are

SOCIAL too.

#yamtour @yammer

#yamtour @davidsacks #yamtour @yammer

Unpaid network

Premium network

Size of Yammer user base

Both premium networks

Premium to unpaid networks

Both unpaid networks

Network Effects in Pharma Industry

»

#yamtour @yammer

»  3 of the top 10 oil & gas companies in the world

»  3 of the top 10 construction & engineering companies in the world

»  3 of the top 10 beverage companies in the world

»  2 of the top 10 pharmaceutical companies in the world

»  2 of the top 10 utilities in the world

»  2 of the top 10 telecommunications companies in the world

»  2 of the top 5 Internet retailers in the world

Global Leading Customers

#yamtour @yammer #yamtour @yammer

CMS SFA 1 SFA 2 HR ERP SMM CSS

Gareth Burkhill-Howarth, Global Head of Projects

PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.

»

#yamtour @yammer

Customer!Success!

Managers

Solution!Engineers

Support Training

CUSTOMER ENGAGEMENT TEAMS

Customer Engagement Teams

#yamtour @yammer TOTAL ECONOMIC IMPACT

Lawrence De Voe; Chief Technology Catalyst

AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.

“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.

#yamtour @yammer

#yamtour @yammer

» O2 UK has over 22 million mobile

customers

#yamtour @yammer

#yamtour @yammer

» O2’s Customer

Service team uses Yammer to generate resolutions to customer issues

#yamtour @yammer

#yamtour @yammer

» Westfield launched new gift cards

#yamtour @yammer

» Westfield employees shared

FEEDBACK from retailers &

consumers on Yammer.

#yamtour @yammer

» Andy discovered the feedback on

Yammer and IMPLEMENTED an

action plan to address the issues.

»  Provide communication to retailers & consumers

»  Redesign the gift card

#yamtour @yammer

Rick Mans; Social Media Strategist

USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.

IT ›  Security ›  Reliability ›  Ease of Deployment ›  Ease of Integration ›  Ease of adoption

Line of Business ›  Improved

Communication ›  Better Solutions

Faster ›  Collaboration across

levels and geographies

End-Users ›  Empowered/engaged

employees ›  User-friendly ›  Familiar interface ›  Access to information,

people and data

ü WIN ü WIN ü WIN

»

#yamtour @yammer

1.  Go big or go home

2.  Leverage profiles – find expertise

3.  Make the system accessible

4.  Give people permission to collaborate

5.  Track results: •  Use a tag #yamwin or #yammersuccess to track value

6.  Look beyond productivity and efficiency

7.  Executives, lead by doing

8.  Celebrate value

9.  Be patient

10.  Align to business processes

Best Practices to Achieve Success

#yamtour @yammer

» QUESTIONS?

»

#yamtour @yammer

Ross Hill, Manager CSM

Yammer Demo

»

#yamtour @yammer

Simon Townsend, Innovation Manager

@wittering

Deloitte Case Study

»

#yamtour @yammer

Simon Terry, CEO of HICAPS

NAB Case Study

»

#yamtour @yammer

Ross Hill Manager CSM @rosshill

Andy Ridley CEO @earthhourandy

Andy Hedges Director, Shopping Centre Mgmt @andrewmic

Joe Robens IT Strategy Manager @joe_robens

Annalie Killian Director of Innovation & Social Business @maverickwoman

Sydney Customer Panel

»

#yamtour @yammer

Melbourne Customer Panel

Ross Hill Manager CSM @rosshill

Pete Williams CEO, Deloitte Digital @rexster

Bernie Sheehan Digital Skills Development Manager @bernie_sheehan

Annabel Rees Head of People

Simon Terry CEO, HICAPS

»

#yamtour @yammer

TECHNICAL SUPPORT

YAMMER FOR EVENTS

INDUCTION & TRAINING

ADMIN FEATURES

YAMMER INTEGRATIONS

YAMMER FOR EXECUTIVES

EXTERNAL NETWORKS

RESEARCH & DATA ANALYTICS

COLLABORATION WITH PAGES MOBILE

Booths & Demos