return path world tour keynote - sydney

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Page 1: Return Path World Tour Keynote - Sydney

#RPWTLondon • Paris • Sydney • São Paulo • New York City • San Francisco

Page 2: Return Path World Tour Keynote - Sydney

#RPWT#RPWT

Today’s Agenda

Email 20/20 AwardRegistration & Breakfast

8:15 - 9:00 a.m. 9:45 - 10:15 a.m. 10:15 - 10:30 a.m.9:00 - 9:30 a.m.

Chief Marketing OfficerReturn Path

Email in 2020: Getting More from Email Data Daniel Incandela

Client Success:Temple & WebsterSven Lindell

9:30 - 9:45 a.m.

Innovation Showcase PanelTheo Noel

Regional DirectorSales & Service,Australia,Return Path

Chief Marketing OfficerTemple & Webster

Morning Tea& Networking

10:30 - 11:00 a.m.Featuring:

Page 3: Return Path World Tour Keynote - Sydney

#RPWT

@returnpath #RPWT

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DownloadYour Copy Today at:returnpath.com/email-2020

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#RPWT

DownloadYour CopyToday at:returnpath.com/downloads/2016-deliverability-benchmark-report/

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Daniel IncandelaChief Marketing Officer, Return Path

Email in 2020:Getting More from Email Data

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#RPWT#RPWT

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Email Volume is Growing!

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222% ROI 66% of Consumers 20% of Sales

Email Drives Purchases

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Email Marketing Goals Today

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Drowning in Data

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Futureproof Your Marketing

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Your Inbox Knows All About You

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2.5 billion+Mailboxes in the

provider cooperative

2.5 million+Consumers

in the end-user panel

50 billion+Messages

scanned and parsed

The Return PathData Platform

We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.

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Sender Reputation Matters

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Deliverability Matters

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Client Success: Paperless Post

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List Quality Matters

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Real-Time Email Validation

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My email campaign went to spam. Sad!YUGE Drop in Opens

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Clutter Matters

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Total List Size Total Opens Total Clicks Total Revenue

Client Success: Major Online Gift Retailer

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Affinity Matters

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Total List Size Total Opens Total Clicks

Client Success: Financial Services Company

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Content Matters: The Art of Persuasion

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The Time is NOW

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Thank You

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#RPWTLondon • Paris • Sydney • São Paulo • New York City • San Francisco