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Write Captivating Social Media

HeadlinesTo Drive More Clicks

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Conclusion

TABLE OF CONTENTS

Why do social media

headlines matter?

Types of Headlines

Keep it short

Headline examples

Conclusion

Add a teaser

Give your posts the power to be clicked.

Why Do Social Media Headlines

Matter?

Writing a social media post is more than simply copying an article headline. It’s

about writing a short sentence that captivates your audience and leaves them

wanting more! If you provide that hook, you’re link is bound to get clicked.

What can one click do?

• Create higher engagement

• Lead others to engage

• Lead users to your website

• Provide useful information about your industry

• Get more followers

• Become a reputable brand online

• Spread awareness of your company on social media

Types of

Headlines

Chapter 1

Social Proof, Threat, and Gain.

All Headlines Fall Into Three

Categories

Before becoming a pro at headline writing, you need to understand the three main types of

headlines. As you’re crafting a message, make sure to ask yourself which of these categories your

post falls into.

Primary headline categories:

1. Social Proof - The idea that people make choices based on what choices other people make.

A social proof headline will reference a public figure or indicate that many people are doing a

certain thing.

Examples:

• Why I blog (And Maybe You Should Too)

• A Simple Way to Eat Healthy That Works for Dr. Oz

2. Threat - The promise of protection if action is taken.

Examples:

• The Biggest Lie In Real Estate

• At Last, The Secret To A Perfect Serve Is Reveled

3. Gain - A benefit statement with the promise to fulfill that benefit if action is taken.

Examples:

• How To Make Money When You’re a Student

• You Don’t Have to Be Rich to Start Remodeling Your Home

Keep It Short

Chapter 2

By following a few guidelines, you can create a concise yet

effective headline.

How Long Should Your Social

Media Headlines Be?

Many social media platforms—primarily Twitter—has a character limit. Even if

there isn’t a limit in place, you should probably implement one. Social media is

not a place where people will read lengthy posts. Users go there to get lots of

information in a short period of time. Shorter is better!

However, that doesn’t mean you can’t provide quality text that will lead to clicks.

Here’s some tips for writing within character limits.

• Substitute long words for abbreviations.

• Leave out necessary words.

• Don’t be shy—say exactly what you mean!

• Use symbols when applicable.

Add a Teaser

Chapter 3

And Keep Them Wanting More!

Tease Your Audience

What’s a teaser? It’s a short introductory statement that lures a person’s interest

without giving away too much information. It leaves them wanting more and

hopefully leads to a click!

Using a teaser in your social media messages is perfect because you already

have a short character limit. Also, it gives a hint toward what the article will be

about without giving it completely away.

When writing a teaser, make sure your statement is an accurate representation

of what the article is about. Otherwise, it could result in people clicking off your

site due to irrelevant information.

Example

Headlines

Chapter 4

To Craft a Captivating Social Media Message.

Use These Examples

Social Proof Headlines

• Savvy Business People Invest in Online Marketing

• Why 75% of Students Are Taking Tennis Lessons

• Why I Have a Realtor (And Maybe You Should Too)

Threat Headlines

• Do You Recognize the 12 Early Warning Signs of Heart Disease?

• If You Don’t Blog Now, You’ll Hate Yourself Later

• Why Renting Fails and Buying Succeeds

Gain Headlines

• Work Your Way to a Healthier You

• Stop Missing Serves

• See How Easily You Can Generate Online Leads

Call ITVibes TodayContact ITVibes Today!

Need help managing your social media

marketing? We can help spread the word about

your brand!

281.826.4880

info@itvibes.com

Itvibes.com

write captivating social media headlines › website › wp-content › uploads › 2016 › ... ·...

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