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www. davidrbeasley .com david@websitesdb. com Photography Presentations VISUAL MARKETING Blending pictures, Video, content with Social media websites, internet and presentations Video My Services Slide Design Imaging Speaking Engagements Photography Video Presentations Multimedia Specialist 773 726 1086 David R Beasley Wednesday, September 18, 13

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Page 1: Captivating Presentation Content

 www.davidrbeasley.com • [email protected]

Photography

Presentations

VISUAL MARKETING

Blending pictures, Video, content with

Social media

websites, internet and presentations

Video

My ServicesSlide Design • Imaging • Speaking Engagements

Photography

Video Presentations Multimedia Specialist

773 726 1086

David R Beasley

Wednesday, September 18, 13

Page 2: Captivating Presentation Content

Visual Marketing

(c) david beasley

is all about HOW you present yourself

Multimedia Services

Wednesday, September 18, 13

Page 3: Captivating Presentation Content

(c) david beasley

Photography

We have all heard“pictures are worth 1000 words”

and they are...

Pictures are expressive, eye-catching, drives the emotions and first to capture our attention.

Stop Talking, Start Communicating

Photographs

Visual Marketing

Wednesday, September 18, 13

Page 4: Captivating Presentation Content

Photography

Rejects:25 shots yield 1 good photo

(c) david beasley

Custom photos are the choice for business marketing. Only those can project that special must-have message should be used.

Visual Marketing

Custom Photographs

Wednesday, September 18, 13

Page 5: Captivating Presentation Content

Photography

Many shots get taken. After review, editing, selections are made from which you choose those that fit you best.

Color retouching, toning, cropping, contrast enhancements are done for all photos

(c) david beasley

Your Collection

CUSTOM PHOTOSVisual Marketing

Themes and Albums

Wednesday, September 18, 13

Page 6: Captivating Presentation Content

Photography

BASICPHOTOGRAPHY

About Professional Photography

Photography is an ART OF OBSERVATION. It’s about finding something interesting

in an ordinary place. Framing the shot ≈

Moving Objects

Backgrounds

Type of Shots

Angle of shotCompact camera

Point-and-shoot

Plenty of scene modes

Auto focus

Manuel controls (most cases awkward to use)

iPhones limited (lack pixel sharpness)

Wednesday, September 18, 13

Page 7: Captivating Presentation Content

Photography

BASICPHOTOGRAPHY

About Professional Photography

Photography is an ART OF OBSERVATION. It’s about finding something interesting

in an ordinary place. Framing the shot ≈

Moving Objects

Backgrounds

Type of Shots

Angle of shot

ADVANCED PHOTOGRAPHY

Compact camera

Point-and-shoot

Plenty of scene modes

Auto focus

Manuel controls (most cases awkward to use)

iPhones limited (lack pixel sharpness)

High-end DSLR camera - Multiple lenses - Telephoto to wide angle - Quick adjustable controls

Composition rules apply

Photo editing software expertise

White Balance knowledge

Understanding Exposure Triangle

Wednesday, September 18, 13

Page 8: Captivating Presentation Content

(c) david beasley

Photography

While pictures are worth 1000 words, “Videos are worth a 1000 pictures”,

taking you to the next level.

Video

The Power of Video

Product Demonstrations Show your expertise InformationalEducation & Training

Web Videos immediately engage visitors in a way other media cannot do

1 minute of video is worth 1.8 million words.

Visual Marketing

Wednesday, September 18, 13

Page 9: Captivating Presentation Content

(c) david beasley

PhotographyVideo

Viewers willing to view a QUALITY video for up to 2 minutes in length

Product Demonstrations Show your expertise InformationalEducation & Training

Web Videos get a 53% better website positioning in google rankings

Google 1st page

Video

Visitors retain 70% of the information they have

viewed on videos

The Power of Video

Visual Marketing

Wednesday, September 18, 13

Page 10: Captivating Presentation Content

(c) david beasley

PhotographyVideo

Influential types of video Expertise & Informational

Product Demonstrations Show your expertise InformationalEducation & Training

When looking at Web Video ads, surveys show 52% took an action

to purchase or view a website

The Power of Video

Visual Marketing

Wednesday, September 18, 13

Page 11: Captivating Presentation Content

(c) david beasley

PhotographyVideo

Influential types of video Expertise & Informational Company Elevator Pitch

Product Demonstrations Show your expertise InformationalEducation & Training

When looking at Web Video ads, surveys show 52% took an action

to purchase or view a website

The Power of Video

Visual Marketing

Wednesday, September 18, 13

Page 12: Captivating Presentation Content

(c) david beasley

PhotographyVideo

Influential types of video Expertise & Informational Company Elevator Pitch

Product Demonstration

Product Demonstrations Show your expertise InformationalEducation & Training

When looking at Web Video ads, surveys show 52% took an action

to purchase or view a website

The Power of Video

Visual Marketing

Wednesday, September 18, 13

Page 13: Captivating Presentation Content

(c) david beasley

PhotographyVideo

Influential types of video Expertise & Informational Company Elevator Pitch

Product Demonstration Education & Training

Product Demonstrations Show your expertise InformationalEducation & Training

When looking at Web Video ads, surveys show 52% took an action

to purchase or view a website

The Power of Video

Visual Marketing

Wednesday, September 18, 13

Page 14: Captivating Presentation Content

(c) david beasley

PhotographyVideo

1. Storyline

WRITE THE STORY - What happens first, next and then after that.

Product Demonstrations Show your expertise InformationalEducation & Training

Digital video has reduced production costs. No longer necessary to hire an Ad Agency

The Power of Video

Visual Marketing

We help you with the complete production

Wednesday, September 18, 13

Page 15: Captivating Presentation Content

(c) david beasley

PhotographyVideo

1. Storyline 2. Pre Production

WRITE THE STORY - What happens first, next and then after that.

PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.

Product Demonstrations Show your expertise InformationalEducation & Training

The Power of Video

Visual Marketing

Digital video has reduced production costs. No longer necessary to hire an Ad Agency

We help you with the complete production

Wednesday, September 18, 13

Page 16: Captivating Presentation Content

(c) david beasley

PhotographyVideo

1. Storyline 2. Pre Production

WRITE THE STORY - What happens first, next and then after that.

PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.

3. Production - Shooting

LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea.

Product Demonstrations Show your expertise InformationalEducation & Training

The Power of Video

Visual Marketing

Digital video has reduced production costs. No longer necessary to hire an Ad Agency

We help you with the complete production

Wednesday, September 18, 13

Page 17: Captivating Presentation Content

(c) david beasley

PhotographyVideo

1. Storyline 2. Pre Production

WRITE THE STORY - What happens first, next and then after that.

PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs.

3. Production - Shooting 4. Post Production - Editing

LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea.

EDIT FOOTAGE -Best shots are chosen. Video edited with high-end latest software editor.

Product Demonstrations Show your expertise InformationalEducation & Training

We help you with the complete production

The Power of Video

Visual Marketing

Digital video has reduced production costs. No longer necessary to hire an Ad Agency

Wednesday, September 18, 13

Page 18: Captivating Presentation Content

Presentation Services

Keynote

Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story

Not many speakers have the graphic skills to create an influential PowerPoint to support their presentation

Visual Marketing

Powerpoint

Wednesday, September 18, 13

Page 19: Captivating Presentation Content

Presentation Services

Keynote

Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story

Not many speakers have the graphic skills to create an influential PowerPoint to support their presentation

Too often, old “bullet point” slide decks get modified turning a good presentation into into a bad one

We can help to eliminate this problem by using our skills to create a modern, effective PowerPoint slide deck for your presentation

Visual Marketing

Powerpoint

Wednesday, September 18, 13

Page 20: Captivating Presentation Content

Presentation Services

Public speaking skills are important in business, sales and selling, training, teaching, lecturing and generally entertaining an audience.

Presentations• Inform• Persuade• Build goodwill

Define the Audience

Know about your audience's value systems, beliefs, experiences, and needs.

Use the best Visuals

Humans absorb more than 80 percent of through the sense of sight. Use of well placed visuals increase retained information as much as 55%.

Effective communications

Speaking Engagements

Wednesday, September 18, 13

Page 21: Captivating Presentation Content

Presentation Services

Storyboard

Creating a good storyboard is a collaborative process, and the more you share the better your outcome.

The first thing a storyboard does is quickly get everyone on the same page since there is less ambiguity than with written words.

Includes outline, presentation, delivery, appearance, visual aids.

Presentations

• Inform• Persuade• Build goodwill

Use the best Visuals

Wednesday, September 18, 13

Page 22: Captivating Presentation Content

Presentation Services

Upgrade OLD stale

PowerPoint decks

to ModernPresentations

Slide Design

Old bulletpoint slide decks need to be retired. Using them these days is almost always COUNTER PRODUCTIVE.

StoryboardPresentations

• Inform• Persuade• Build goodwill

Use the best Visuals

Wednesday, September 18, 13

Page 23: Captivating Presentation Content

Presentation Services

Imaging

• Photography • Video • Photo books • SlideShare • Social Networking

STOP TALKING, START COMMUNICATING. This is done with images.

It’s a blend of video, pictures, content, graphics, and social media.

Storyboard Slide Design

Old bulletpoint slide decks retired. Using them is COUNTER PRODUCTIVE.

Presentations

• Inform• Persuade• Build goodwill

Use the best Visuals

Wednesday, September 18, 13

Page 24: Captivating Presentation Content

Visual Marketing Summary

Photography

“pictures are worth 1000 words”

Expressive, eye-catching, drives the emotions and first to capture our attention.

Public speaking skills important

• Photography • Video • Photo books • SlideShare • Social Networking

Wednesday, September 18, 13

Page 25: Captivating Presentation Content

Visual Marketing Summary

Photography Video

“pictures are worth 1000 words”

“videos are worth 1000 pictures”

Expressive, eye-catching, drives the emotions and first to capture our attention.

Videos immediately engage visitors in a way other media cannot do

Public speaking skills important

• Photography • Video • Photo books • SlideShare • Social Networking

Wednesday, September 18, 13

Page 26: Captivating Presentation Content

Visual Marketing Summary

Photography Video Presentations

“pictures are worth 1000 words”

“videos are worth 1000 pictures”

Public speaking skills important

Expressive, eye-catching, drives the emotions and first to capture our attention.

For business, sales, training, lecturing and generally entertaining an audience.

Videos immediately engage visitors in a way other media cannot do

Public speaking skills important

• Photography • Video • Photo books • SlideShare • Social Networking

Wednesday, September 18, 13

Page 27: Captivating Presentation Content

Visual Marketing Summary

Photography Video Presentations

“pictures are worth 1000 words”

“videos are worth 1000 pictures”

Public speaking skills important

Social Networking

Expressive, eye-catching, drives the emotions and first to capture our attention.

For business, sales, training, lecturing and generally entertaining an audience.

Videos immediately engage visitors in a way other media cannot do

Update social media with a blend of video, pictures, content, graphics to communicate your message

Blogs, Facebook, LinkedIn, others

Public speaking skills important

• Photography • Video • Photo books • SlideShare • Social Networking

Wednesday, September 18, 13

Page 28: Captivating Presentation Content

Upgrading stale

PowerPoints

Slide Designs

• Meetings• Products • Training

• Workshops • Seminars

• Photography • Video • Photobooks • SlideShare

Speaking

Imaging

www.davidrbeasley.com

to ModernPresentations

Photography

Presentations

• Graphics

• Keynote• PowerPoint

Blending pictures, Video, content

with Social media

David R Beasley Multimedia Specialist

Video 773 726 1086 Photography

Web • Photography • Video • Social Networking • PowerPoint • Keynote

Wednesday, September 18, 13