women’s football · nabil abdallah 0416 200 015 e: secretary@gksc.com.au granville rage juniors...
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WOMEN’S FOOTBALLIn 2018, Football NSW will align with the national strategic objective in continually growing women’s football across the state.
This will be achieved by increased marketing towards females and targeted communication to women to inspire both retention of existing players and recruitment of new participants. Ensuring a gender equal split across all channels of creative and offering female specific marketing assets will be rounded out by a Female Football Round in March (2nd-10th).
MINIROOSIn 2018, Football NSW will align with the national strategic objective in growing the ALDI MiniRoos.
This will be achieved by increased marketing towards parents and targeted communication to parents that inspires both retention of existing players and recruitment of new participants. Ensuring a ALDI MiniRoos focus across all channels of creative and offering ALDI MiniRoos specific marketing assets will round out the registration campaign.
RADIO
PRINT MEDIA
SMS DIRECT
TARGETED SOCIAL MEDIA
EMAIL CAMPAIGN
PARENTS OF PLAYERSAGED 5-11
PLAYERS, COACHES,
REFEREES & VOLUNTEERS
PLAYERSALL AGE
PARENTS OF PLAYERSAGED 5-11
PLAYERS, COACHES,
REFEREES & VOLUNTEERS
PLAY FOOTBALL ROUND
MINIROOS
56 HILLS SHIRE TIMES, Tuesday, January 26, 2016 HSGE01Z01MA - V1
WINTER SPORT REGISTRATION ADVERTISING FEATURE
“I would say we have a good working link with the Wanderers al-ready, and have a few people who volunteer for them from our associ-ation,” Briggs said.
With 26 affiliated clubs, includingnew side Sydney Dragons FC, and more than 15,000 registered play-ers in 2015, Briggs said there was always plenty of talent kicking about in the grassroots league, and with the association’s close ties with the Wanderers, you never knew who might be watching.
With eight or more teams in-volved in every men’s competition, potential association players can be assured of plenty of games throughout the season at a suitable level.� All material provided by Football NSW Granville & Districts Soccer Football Association offers games for all ages and levels of skill.
Associationgears up forbig season GRANVILLE & Districts Soccer Foot-ball Association (GDSFA) is the old-est football association in the southern hemisphere, and it is set for another big year in 2016.
The GDSFA has been operating since 1882, on the back of the for-mation of Australia’s first soccer club, Granville Soccer Club.
The club was formed by a groupof Scottish, English and Welsh mi-grants, and has gone on to become one of the biggest football associa-tions in NSW.
Today, the GDSFA continues to provide opportunities to those who want to play football at all levels.
GDSFA general manager MichaelBriggs said that meant the associ-ation provided players with the first steps required to play for A-League outfit Western Sydney Wanderers.
The association is represented ata state level by National Premier league NSW Men’s side Parramatta FC, which retained its top-tier spot last season.
Playing in the GDSFA offers a di-rect link to the NPL side, where there is potential to launch an A-League career.
REGISTER NOW AT PLAYFOOTBALLNSW.COM.AU
AUBURN DISTRICTauburnsportsclub.org.au
Steve Elriche 0414 533 143E: aubsoccer@hotmail.com.au
AUBURN FC auburnfc.com.au
Reg Agar 0416 292 230E: retro.reg72@gmail.com
DUNDAS UNITED durc.com.au
Karen Banks 0402 354 003E: karen.banks15@gmail.com
ERMINGTON UNITED ermingtonunited.com.au
Michelle Baker 0425 370 844E: secretary.soccer@ermingtonunited.com.au
GRANVILLE KEWPIES ARIANA gksc.com.au
Nabil Abdallah 0416 200 015E: secretary@gksc.com.au
GRANVILLE RAGE JUNIORS therage.com.au
Vic Zappia 0418 234 768E: viczappia@therage.com.au
GRANVILLE WARATAH granvillewaratah.com.au Noel Dona 0411 407 447
E: president@granvillewaratah.com.au
GREYSTANES FC greystanesfc.com.au
Anita Tinker 0417 688 159E: registrar@greystanesfc.com.au
GUILDFORD COUNTY guildfordcountysoccer.tripod.com
Lee Fraser 0431 469 444E: lovelee1@optusnet.com.au
GUILDFORD MCCREDIE mccredie.org.au/soccer
Greg Wark 0407 968 279E: gmusoccer@optusnet.com.au
HOLROYD RANGERS holroydrangers.blogspot.comJohn Nash 0449 952 990
E: holroydrangers@hotmail.com
KELLYVILLE KOLTS kellyvillesoccer.org.au
Scott Tyler 0427 981 808E: scottt49ers@gmail.com
LIDCOMBE CHURCHES lidcombechurchessoccer.comJames May 0418 436 777
E: james.may@lidcombechurchessoccer.com
LIDCOMBE WARATAH lidcombewaratah.com.au Simon Ford 0412 586 518
E: fordsdcj@optusnet.com.au
MERRYLANDS SFC merrylandssoccer.com.auMarian Ney 0414 559 945E: dmenk.ney@gmail.com
NEWINGTON newingtongunners.org.auBen Nilsson 0405 224 820
E: secretary@newingtongunners.org.au
PARRAMATTA CITY parramattacityfc.com.au
Con Bonovas 0410 474 130E: georgebonovas@gmail.com
PENDLE HILL pendlehillfc.com
Adam Ryder 0419 251 143E: aryder@cooksplumbing.com.au
REGENTS PARK regentsparkfc.com.au
Joe Loulach 0417 297 747E: regentsparksoccer@gmail.com
ROUSE HILL ramssoccer.com.au
Rob Watson 0412 080 135E: president.soccer@rousehillrams.com.au
RYDALMERE FC rydalmerefc.com.au
Peter Bacha 0411 325 047E: rydalmerefc@gmail.com
WENTY WARATAH wentywaratahs.com.au
Wayne Chapman 0434 513 317E: secretary@wentywaratahs.com.au
WINSTON HILLS whsc.com.au
Grant Walton 0488 110 681E: whscpresident@bigpond.com
WENTWORTHVILLE UNITING CHURCH wentyfooball.org
Steven Dearth 0409 838 651E: wentyucsoccer@aim.com
TOONGABBIE toongabbiedemons.comBill Frendo 0400 391 150
E: Bill.frendo@resmed.com.au
SYDNEY DRAGONS FCsydneydragons.com
Xin Li (Lee) 0433 967 960E: info@sydneydragons.com
GRANVILLE & DISTRICTS SOCCER FOOTBALL
ASSOCIATIONgranvillesoccer.com.au
Michael Briggs 0411 159 628Office Phone: (02) 9738 7222
E: manager@granvillesoccer.com.au
0
RECRUITMENT
RETENTION
PLAYERSALL AGE
DIGITALWebsite
PlayFootballNSW.com.au
EmailTargeted eDMs
SMSTimeley messaging
RECRUITMENTRETENTION RETENTION RETENTION
Hi Matt, thank you for playing football in 2017! Registrations for the new season are now open at: playfootballnsw.com.au
SOCIAL
FacebookPaid sponsored posts, customised
and targeted for Associations
TwitterOrganic campaign content
Running throughout the campaign, organic and paid social media marketing targeted and customised for Associations and football fans in the state.
Video will be used across all medium to enhance the social content.
InstagramPaid campaign content
RECRUITMENT
RETENTION
RECRUITMENT
RETENTION
RECRUITMENT
RETENTION
Register with your club in BDAFA
PRINTNewspapers
Localised content in papers (foreign language press available)
PostersCustomisable for Clubs
FlyersCustomised for Referees,
Coaches, Volunteers
56 HILLS SHIRE TIMES, Tuesday, January 26, 2016 HSGE01Z01MA - V1
WINTER SPORT REGISTRATION ADVERTISING FEATURE
“I would say we have a good working link with the Wanderers al-ready, and have a few people who volunteer for them from our associ-ation,” Briggs said.
With 26 affiliated clubs, includingnew side Sydney Dragons FC, and more than 15,000 registered play-ers in 2015, Briggs said there was always plenty of talent kicking about in the grassroots league, and with the association’s close ties with the Wanderers, you never knew who might be watching.
With eight or more teams in-volved in every men’s competition, potential association players can be assured of plenty of games throughout the season at a suitable level.� All material provided by Football NSW Granville & Districts Soccer Football Association offers games for all ages and levels of skill.
Associationgears up forbig season GRANVILLE & Districts Soccer Foot-ball Association (GDSFA) is the old-est football association in the southern hemisphere, and it is set for another big year in 2016.
The GDSFA has been operating since 1882, on the back of the for-mation of Australia’s first soccer club, Granville Soccer Club.
The club was formed by a groupof Scottish, English and Welsh mi-grants, and has gone on to become one of the biggest football associa-tions in NSW.
Today, the GDSFA continues to provide opportunities to those who want to play football at all levels.
GDSFA general manager MichaelBriggs said that meant the associ-ation provided players with the first steps required to play for A-League outfit Western Sydney Wanderers.
The association is represented ata state level by National Premier league NSW Men’s side Parramatta FC, which retained its top-tier spot last season.
Playing in the GDSFA offers a di-rect link to the NPL side, where there is potential to launch an A-League career.
REGISTER NOW AT PLAYFOOTBALLNSW.COM.AU
AUBURN DISTRICTauburnsportsclub.org.au
Steve Elriche 0414 533 143E: aubsoccer@hotmail.com.au
AUBURN FC auburnfc.com.au
Reg Agar 0416 292 230E: retro.reg72@gmail.com
DUNDAS UNITED durc.com.au
Karen Banks 0402 354 003E: karen.banks15@gmail.com
ERMINGTON UNITED ermingtonunited.com.au
Michelle Baker 0425 370 844E: secretary.soccer@ermingtonunited.com.au
GRANVILLE KEWPIES ARIANA gksc.com.au
Nabil Abdallah 0416 200 015E: secretary@gksc.com.au
GRANVILLE RAGE JUNIORS therage.com.au
Vic Zappia 0418 234 768E: viczappia@therage.com.au
GRANVILLE WARATAH granvillewaratah.com.au Noel Dona 0411 407 447
E: president@granvillewaratah.com.au
GREYSTANES FC greystanesfc.com.au
Anita Tinker 0417 688 159E: registrar@greystanesfc.com.au
GUILDFORD COUNTY guildfordcountysoccer.tripod.com
Lee Fraser 0431 469 444E: lovelee1@optusnet.com.au
GUILDFORD MCCREDIE mccredie.org.au/soccer
Greg Wark 0407 968 279E: gmusoccer@optusnet.com.au
HOLROYD RANGERS holroydrangers.blogspot.comJohn Nash 0449 952 990
E: holroydrangers@hotmail.com
KELLYVILLE KOLTS kellyvillesoccer.org.au
Scott Tyler 0427 981 808E: scottt49ers@gmail.com
LIDCOMBE CHURCHES lidcombechurchessoccer.comJames May 0418 436 777
E: james.may@lidcombechurchessoccer.com
LIDCOMBE WARATAH lidcombewaratah.com.au Simon Ford 0412 586 518
E: fordsdcj@optusnet.com.au
MERRYLANDS SFC merrylandssoccer.com.auMarian Ney 0414 559 945E: dmenk.ney@gmail.com
NEWINGTON newingtongunners.org.auBen Nilsson 0405 224 820
E: secretary@newingtongunners.org.au
PARRAMATTA CITY parramattacityfc.com.au
Con Bonovas 0410 474 130E: georgebonovas@gmail.com
PENDLE HILL pendlehillfc.com
Adam Ryder 0419 251 143E: aryder@cooksplumbing.com.au
REGENTS PARK regentsparkfc.com.au
Joe Loulach 0417 297 747E: regentsparksoccer@gmail.com
ROUSE HILL ramssoccer.com.au
Rob Watson 0412 080 135E: president.soccer@rousehillrams.com.au
RYDALMERE FC rydalmerefc.com.au
Peter Bacha 0411 325 047E: rydalmerefc@gmail.com
WENTY WARATAH wentywaratahs.com.au
Wayne Chapman 0434 513 317E: secretary@wentywaratahs.com.au
WINSTON HILLS whsc.com.au
Grant Walton 0488 110 681E: whscpresident@bigpond.com
WENTWORTHVILLE UNITING CHURCH wentyfooball.org
Steven Dearth 0409 838 651E: wentyucsoccer@aim.com
TOONGABBIE toongabbiedemons.comBill Frendo 0400 391 150
E: Bill.frendo@resmed.com.au
SYDNEY DRAGONS FCsydneydragons.com
Xin Li (Lee) 0433 967 960E: info@sydneydragons.com
GRANVILLE & DISTRICTS SOCCER FOOTBALL
ASSOCIATIONgranvillesoccer.com.au
Michael Briggs 0411 159 628Office Phone: (02) 9738 7222
E: manager@granvillesoccer.com.au
0
RECRUITMENT
RETENTION
RECRUITMENTRECRUITMENT
RETENTION
CLUB BANNERFootball Federation Australia provide clubs the opportunity to order customised banners. Clubs are eligible to receive ONE FREE banner, with additional banners available at a cost.
RECRUITMENT RETENTION
LOCATION:
WEBSITE:
FACEBOOK:
EMAIL:
REGISTER AT PlayFootballNSW.com.au
WE CAN PLAY
TELEVISIONA national television commercial (TVC) has been proposed to air across
Fox Sports from January to March. It will be a grassroots led TVC and will be based in a local park. Key cast members have been drawn from grassroots football as well as HAL/WL talent and
messaging has been primarily aimed at the local community. The key slogan will be FOOTBALL “We All Play”.
TVC asset will be sent by FFA to Football NSW by the 20th of December.
RECRUITMENT
RADIO COMMERCIALFootball NSW will produce and air radio advertisements on commercial radio
aimed at girls and parents of girls. These will play across metro Sydney.
RECRUITMENT
7
3
2
6
3
4
1 Registration portal opensFootball family can register online via MyFootbaClub
Club banners + TVCPrinted banners provided to clubs and tv commercial begins to air on FoxSports, SBS, and cinema
Social media Targeted Association based social media campaign begins
EmailEmail to players encouraging registration
6
7
8
5 RadioTwo weeks of commercial radio advertisements begin
Play Football roundHyundai A-League ‘Play Football Round’
Print/advertorial campaignClub information appears in Association’s local newspaper & online
SMSText message sent to those yet to register
12
44
8
Metro
State activation
National activation
Association activation
5
1 9 19 28 31 4 14 24JANUARY FEBRUARY MARCH
Frequency of Registrations
CAMPAIGN TIMELINE - PLAY
COACHESIn 2018, Football NSW will continue efforts to increase the number of registered coaches.
This will be achieved by clearly identifying, communicating and marketing the benefits/incentives of registration to all levels of the game.
Understanding and resolving existing roadblocks to coach registration will continually aid successful implementation of the Coach Football registration campaign.
2
6
2
4
3
4
1 Registration portal opensFootball family can register online via MyFootbaClub
Print/advertorial campaignClub information appears in Association’s local newspaper & online
EmailEmail to coaches encouraging registration
Play Football roundHyundai A-League ‘Play Football Round’
6
5 SMSText message sent to those yet to register
Social mediaTargeted social media advertising begins
1
3
3
CoachesState activation
National activation
Association activation
1 27 4 13 27 20JANUARY FEBRUARY MARCH
Frequency of Registrations
5
CAMPAIGN TIMELINE - COACH
REFEREESIn 2018, Football NSW will seek to grow match officials.
This will be achieved by focusing on the retention of existing referees in an effort to decrease the churn rate. Equipping local Referee Branches with the marketing resources to facilitate recruitment of new match officials will also be a priority.
CAMPAIGN TIMELINE - REF
4
2
5
3
4
1 Registration portal opensFootball family can register online via MyFootbaClub
myfootballclub questionPlayers asked whether they’re interested in refereeing
Facebook groupContent begins on Football NSW Referees Facebook Group
Email to refereesEmail to 2017 referees encouraging registration
SMSText message sent to those yet to register
7
8
6 Phone callsBranches encouraged to call unregistered 2017 referees
Email to playersEmail to those 2018 players that indicated an interest in refereeing
Branch follow upReferee Branches email/call players in local area
12
7
4
Referee Branches
5
State activation
National activation
Branch activation3
1 9 26 20 6 9 27JANUARY FEBRUARY MARCH
Frequency of Registrations
6
8
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