Marketing analysis project

BUS 260c

Valeriia Tretiakova

Kevin Zappia

Iva Naumova

Victoria Lyubykh11\03\2013

1 slide introducing the key sections/ information items in this presentation

Outline

Inditex is one of the world's largest fashion retailers, welcoming shoppers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - boasting 6.104 stores in 86 markets.

Inditex

2 slides covering◦ Your company/ organization ◦ The market, in which you operate◦ Your product/ service◦ Your competition◦ Your distribution channels

1 slide reporting where you collected observations (i.e. visited website, explored and monitored presence on social media platforms, read analyses, watched advertisements, experiences apps, etc. etc. etc.)

How did you gather your observations? (or share your methodology)

1-2 slides covering SWOT of the company/ organization in the context of the market and competition following the framework below

SWOT

Opportunities

Strengths

Threats

Weaknesses

Favorable factors

Unfavorable factors

Market analysis

Company analysis

External factors

Internal factors

Target market/s

Positioning

Product

Price

Distribution

1 slide describing communications on TV and radio channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other

factors?)◦ Style of communication◦ Other observations?

TV and radio Communications

1 slide describing communications on print media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other

factors?)◦ Style of communication◦ Other observations?

Print

3 slides describing communications on social media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other

factors?)◦ Style of communication◦ Other observations?

Social Media

1 slide describing communications on mobile channels:◦ Channels of communication (mobile apps, mobile

website)◦ Communicated content◦ Communication patterns (how frequently? other

factors?)◦ Style of communication◦ Other observations?

Mobile

1 slides describing communications through events:◦ Description of events (what? where? who?)◦ Event patterns (regularity and schedule)◦ Style of communication◦ Other observations?

Events

1 slide describing communications through any other channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other

factors?)◦ Style of communication◦ Other observations?

Other communications (if any)

2 slides analyzing the choice of communication channels and the communication style & behavior in the context of the positioning and targeted market

Effectiveness of marketing communications

Your analysis of the marketing behavior

1 slide sharing what you found especially interesting/ fun/ surprising in exploring the marketing behavior of the company/ organization

The most interesting/ fun discovery

1-2 slides about the major characteristics of the

Marketing Strategy

Your conclusions