wolfgang essentials 2016 - essential facebook updates

“…cohesive with page content…”

Screen grab slide with lines that mean things.

1. Instagram Ads

2. Lead Gen Ads

3. Dynamic Product Ads

4. Canvas

5. Video Ads

I’ll be talking about…

Facebook Advertising

1. Instagram: It’s not just pics of your dinner

• 22% of people in Ireland have an Instagram account , half of these log in daily

• 400 million monthly active users (more than Twitter & Snapchat)

Who’s on it?

Why Instagram ads are the bee’s knees

2. Lead Gen Ads: The

Google Killer

• CPL €4.65• 96% Cheaper than a lead from press • Targeting: Website visitors, emails, lookalikes

Case Study 1: Motivation

Clinics

• CPL: €2.83• Since starting FB Lead Ads, there has been a

1120% increase in leads • Targeting: Amanda Brunker, Body

modification, Lingerie, Wonderbra or Bikini Models

Case Study 2: Avoca Clinic

• CPL: €0.39• 467 New Emails• Targeting: Fashion interests, similar

brands• Customer match, custom audience

Case Study 3: iClothing

2. Dynamic Product Ads: Facebook Remarketing on

Steroids

• Next level advertising - Automation

• Relevance

• Cross Sell / Up Sell

Why DPAs are brill

• Relevance: Your ads only show the products that potential customers were already looking at

• Saves Time: No Need to create multiple ads for every product or product line

• Cross Sell / Up Sell

Why DPAs are brill

- Its shiny and new

- Full screen immersive experience

- No coding

Why Canvas is

Fab

4. Facebook Canvas: Fancy Pants Way of Showing

Images

€0.005

- So feckin’ cheap!

- Collect Audiences, Segment and Retarget

- Great way to get brand message across

Why Facebook Video ads are

Gorge

Thanks!