why you should attend mice2019... · why you should attend mice2019 the melbourne international...

WhyyoushouldattendMICE2019TheMelbourneInternationalCoffeeExpo(MICE)isthelargestdedicatedcoffeeshowintheSouthernHemisphere,featuringthelatestinespressoequipment,coffeebrewingdevices,exoticandexpensivecoffeebeans,roastingequipment,andmore.HerearefivereasonswhyyoushouldattendMICE2019andcovertheindustry’sgreatesteventforyouraudience:NewdateandvenueForthefirsttimein2019,MICEwillbeheldattheMelbourneConventionandExhibitionCentre(MCEC)from7to9February.“Nextyearisgoingtobehuge,”saysMICEShowDirectorSimonCoburn.“MICEhostswhatisalreadyconsideredaworld-classexpo,butnextyearwewanttobeacknowledgedasthefirstmust-attendeventontheglobalcoffeecalendar.”MCEC’sgreaterriggingandfacilitieswillallowexhibitorstoeasilyset-uplargerandmoresophisticateddisplays.WorldfirstsMICE2019willhostthelaunchofavarietyofproductsforthefirsttimeontheAustralianandworldmarkets.EspressomachinemanufacturerRanciliowillholdtheAustralianreleaseofitsnewmachine,theRS1.Withunmatchedtemperaturecontrolduringthecoffeeextractionprocess,theRS1allowsbaristastofinetuneeveryshot.AustralianreusablecupsubscriptionserviceandMICEPlatinumSponsorTheCupeXchange(TCX)willofficiallylaunchtothegeneralpublicon9February.TCXsubscriberswillbeabletopickupaTCXcupfromparticipatingcafés,useit,thenreturnitforafreshcupthenexttimetheygetacoffee.CompetitionsMICEwillseethebestbaristasinAustraliabattleitoutattheAustralianSpecialtyCoffeeAssociation2019AustralianCoffeeChampionships.ThesecompetitionswillincludetheLatteArtChampionship,BrewersCup,AMCRoasting

Championship,andTCXCupTastersChampionship,andPuraandDairyFarmersBaristaChampionship.WithKingswoodCoffee’sYamaKimcrownedtheWorldCupTastersChampionon9NovemberinBrazil,thelevelofcoffeetalentinAustraliahasneverbeenmorepronounced.Butthat’snotall!TheMilkLabBaristaBattleSerieswillseelatteartistsputtheirskillstothetest,utilisingMilkLab’sdairyalternativestocraftcreativepatterns.AttheBaristaBigBash,pastandpresentBaristaandLatteArtChampionswillalsogoheadtoheadinasmackdown-stylecompetition.LearnmoreaboutcoffeeCoffeeisoneofthemostcomplicatedcropsintheworld,passingthroughmanyhandsonthewayfromcroptocupMeetthegrowersbehindyourfavouritecupofcoffeeatOriginAlley,withrepresentativesfromproducingcountriesaroundtheworldinattendance.AvisittothededicatedCuppingRoomwillintroduceyoutoaward-winningcoffees,suchasthosefromtheBestofPanama.Ifyoudon’tknowwhatthismeans,don’tworry.It’sevenmorereasontovisittheCuppingRoomandlearnthefinerpointsoftastingcoffee.FreecoffeeNotonlywillyougetacaffeineboosttokeepyougoing,you’llgetitfromsomeofthebestroastersandsuppliersinAustraliaandfromaroundtheworld.Forthefirsttime,anEspressoBarwillofferroasterstheopportunitytoshowcasetheircoffeeinhalf-dayblocksacrossallthreedaysofMICE2019.Forimages,amediapasstotheevent,andtocoordinateinterviewson-site,visitinternationalcoffeeexpo.com/press-kit/AboutMelbourneInternationalCoffeeExpo(MICE2019)TheMelbourneInternationalCoffeeExpo(MICE)isthelargestdedicatedcoffeeshowintheSouthernHemisphere.MICElaunchedin2012withthepurposeofbringingtheglobalcoffeecommunitytogetherandshowcasingAustralia’scontribution.In2018,MICEwelcomedmorethan120exhibitors,featuringthelatestinespressoequipment,coffeebrewingdevices,exoticandexpensivecoffeebeans,roastingequipment,andmore.In2019,MICEwillbeheldatthe

MelbourneConventionandExhibitionCentre.Formoreinformationvisitwww.internationalcoffeeexpo.comFollowMICEonTwitter@MelbCoffeeExpo#MICE2019,onFacebookwww.facebook.com/MelbCoffeeExpo/orInstagraminstagram.com/melbournecoffeeexpo