Making good events great.

Why do peopleATTEND EVENTS ?

What do we define as an "event"?

In this presentation an "event" is any gathering of strangers, acquaintances or friends bigger

than 20 people.

Eg : conference, congress, meetup, corporate gathering,TEDx, Pecha-Kucha, BarCamp,etc.

What was our study sample?

We analysed data from events we supported.

Confected.com supported many events in diverse fields.

In this study, we picked events that represent wide range of age (students to professionals) and broad set of industries (finance to art).

Some events considered include TEDxWarsaw, Emerging Markets Forum and ESS.

What was our hypothesis?

People attend events for the talks.

We backed the hypothesis with the following arguments:

- Agenda is one of the first announcements event organizers do.- Conferences are ready to pay big sums to fly over certain speakers.- Speakers' fee is usually a significant part of event budget.- Presentations for high-profile events are carefully tweaked for weeks.

What did we find out?

We were wrong.

Well, partially.

By analyzing our data, it turned out that people care about only two things when they decide to attend an event:

- who are they going to meet there- one or two selected talks

1. Who are they going to meet

People care about other people.

Events and their talks are carrying one of the smallest amount of information per minute.

In general, people do not come to an event to get much smarter. There are books, there is internet, there are many more better ways to learn.

Instead, events are great to meet other people. Everyone is in the zone. Everyone is in the mood of meeting new folks. The room is full of like-minded people from your industry and that the best place to start a relationship. That is what people are looking for.

2. One or two selected talks

People need to be inspired.

Talk != TalkOne talk does not equal another talk.

There is no one who comes to an event to listen to all the talks. That just does not happen. If you are that person, send us an email.

Instead, people are looking for an inspiration, for a talk that would ignite their imagination and make them excited. They want to browse the list of speakers and find the one. The one they will bet on. The one they will research, prepare for and care about.

How do we respond to these results as a company?

In Confected, we built a networking application that helps to create relationships during events

and learn about specific speakers and talks.

The application is web-based and can be used with your mobile phone, laptop or iPad.

Anywhere. Anytime.

How are we doing this?

Confected reduces chaos.

- Up-to-date agenda- List of speakers- Sessions & timeline- Speaker info- Speaker rating

How are we doing this?

Confected improves networking.

- Participants list- Comprehensive attendee information- Anonymous messaging system

How are we doing this?

Confected means satisfaction.

For Participants:- New valuable connections- Always on time for the talk

For Organizers:- Acclaimed customer service- Ease in use- Latest technology

Contact

It would be great to hear your feedback about this study and preso.

General Inquiries - Media - Investmentscontact @ confected . com

Managing Partnermaciej @ confected . com

Partner & Tech Leadkacper @ confected . com

Mediamedia @ confected . com

More info

http://confected.comFacebook Page

@confected_com