why use google analytics

Tommy HobinFounder/Owner

Google AnalyticsHow Did They Find Me And What Do They Want?

About Me

Masters Degree in Internet MarketingDigital Marketing ConsultantInstructor at UNFSpecialize in:

SEODigital Marketing StrategySocial Media TrainingDigital Media Buying

The Story Behind Analytics

The user left because your website sucks

Not so Good Things: 64%Good Things: 26%Not Possible to Tell: 10%

Add Video Elements for Stickyness

Run User Testing on your PagesYou Have Three 404 Error Pages

Why Google Analytics?

Track Behaviour

4

Entry Exit

Behaviour

Engagement

Behavior

Why Google Analytics?

Report Categories6 + 1 Report Categories

5

Report Categories

Who are myVisitors

6 + 1 Report Categories

5

Report Categories | VisitorsWho are my Visitors?

7

Nebraska You♥

Report Categories

How did theyFind

6 + 1 Report Categories

5

mywebsite?

Report Categories | Traffic SourcesHow are Visitors Finding My Site?

9

What channel works?

Bounce Rate

Report Categories

What did theyDo

6 + 1 Report Categories

5

on mywebsite?

What did they do on my site?

11

Report Categories | Content

Compare

Did theyConvert?

6 + 1 Report Categories

5

Report Categories

13

Report Categories | Goals

When did you scare them?

See itLive

See it Live

The Process

Create Separate Gmail AccountLogin to Google AnalyticsGet CodePlug-In to Website

Thank You

Tommy HobinFounder/Owner

Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE Google Analytics set-up and evaluation. Get information on:

Who is coming to your websiteWhat geographical locations are they located in

Traffic dataWhat online source are they coming from

A plan to fix any problems or lead more people into your websiteWhat marketing outlets will you need to use to get more people to your website

mindjarmedia.com | Digital Marketing | SEO | Analyticstommy@mindjarmedia.com

Free Analysis

Thank You