why most ux is shite

Crafting Good UX@leisa

5 signs of great UXaccording to readwriteweb.com yesterday:

1. Elegant UI2. Addictive3. Fast start4. Seamless

5. It changes you

Why most UX is shite@leisa

1. You don’t make decisions

so people who use your product are forced to make them

2. You think your opinion counts

unless you are designing for yourself, it doesn’t

3. You don’t measure ityou’ve probably not even defined metrics for ‘good experience’ let alone tried to gather data for it

4. You don’t really carecompanies who really care shape their organisations, their accounting systems,

their culture around their customers

the UI is a symptom of organisational culture

need to get beneath the skin to craft really, sustainably good UX

Make good orgs so we can make good UX

@leisa

cheers.@leisa

Design