crowdtesting & ux; what why and how | testbirds presentation #uxcampams16
TRANSCRIPT
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CROWDTESTING & UX what, why and howUX camp Amsterdam 201610 September 2016
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drs. Peter BruunTest Adviser
Twitter: @Testbird_Peter#UXcampAMS16Testbirds BeneluxKeizersgracht 1191015 CJ Amsterdamwww.testbirds.nl
CROWDTESTING & UXdon‘t ignore but involve your audience
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Agenda
What is crowd testingWhy use a crowd for testingHow to use a crowd for UX testing
CROWDTESTING & UX
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What is crowd testing ?
Credit: Getty Images
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What is crowdtesting?Crowdsourcing meets software testing
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Why use a crowd for testing ? 4 Current Problems in the Market
Organisational blindnessSo is everything really fine? Unbiased users can test differently.
Device diversityDo we really have all of these devices to test with?
Target group relevanceTarget groups have different expectations and abilities.
Lack of resourcesTime pressure, limited budget and priority of other projects.
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Target group relevanceDo you know your target groups‘ needs?
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Device DiversityDo You Have All of the Devices to Test On?
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Device DiversityHow Do You Validate Localization?
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Value of the Crowd in UX
14%
24%
Consumers Professionals Specialists
62%
Students Employees OthersBusiness OwnersManagers
62%38%Total150,000+NL12,000+
Devices:380,000+Mobiles Computers TVsCarsWearables …
Countries
193Bugs100,000+
Filter Criteria
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How to use a crowd for UXEnabled by Crowd Usability/UX Study
Card SortingRemote Usability Videos
Comparison Study
Competitor Analysis Pre-App Store Rating
Prototype Evaluation
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In conclusionKey takeaways
1. Crowdtesting is an addition to traditional testing methods
2. Crowdtesting overcomes devices diversity
3. Crowdtesters provide user-centric feedback
4. Avoid organisational blindness
5. Crowdtesting is highly flexible
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Here’s a FreebieBirdFlightTM
Your mobile apps
Your testers
BirdFlightTM
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Wanna Play ?Take a Birdflight ! https://
www.birdflightapp.com/
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drs. Peter BruunTest Adviser
[email protected]@Testbird_Peter
Testbirds BeneluxKeizersgracht 1191015 CJ Amsterdamwww.testbirds.nl
Questions?