why mobile isn't viral

Why Mobile Isn’t ViralWhy mobile

isn’t viral

Conventional marketing

Viral marketing

Viral? Really?

The basic reproduction number

Basic reproduction rate of viral phenomena

Basic reproduction rate of well known viral phenomena

[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf[2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf[4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561

Basic reproduction rate of viral phenomena

[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf[2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf[4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561

Basic reproduction rate of well known viral phenomena

Facebook = swine flu != mobile apps

65% don’t have a dataplan

75% are on a different carrier

70% don’t have smartphones

98% don’t have iPhones*

*(outside of California)

Facebook = swine flu != mobile apps

65% don’t have a dataplan

75% are on a different carrier

70% don’t have smartphones

98% don’t have iPhones

etc

etc

Solutions

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